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This is a beginner friendly tutorial and after you are done watching you should have enough knowledge to really take your eCommerce store to the next level. This blueprint is proven to work in 2019, but it will take some work on your end to make it happen 🔥!
Step #1 of this blueprint is going to be Finding Your Winning Product ✅.
Now this step is arguable the most important step when it comes to Shopify Dropshipping in 2019, which is why I took an extra bit of time to go over it and even found a few winning products for you to test. However, it is very important that you learn how to find these products yourself, so here is some of the criteria that you should keep in mind when looking for winning products:
- Every winning product fits into at least one of these categories: Unique, Eye Catching, or Problem Solving (some can be all three.).
This means that you should NOT be testing regular products that people could find at their local walmart or drug store, which is a huge mistake I see people making when they first start their shopify dropshipping stores.
The next thing that you should consider is that people buy things based on EMOTION and NOT logic. This is extremely important because when it comes to dropshipping we are particularly trying to get impulse buyers. Some common emotions that you should go after in your product description, ad copy, and even video ads, are: Fear, Excitement, and Relief.
Remember to point out all the negative things that NOT having this product will bring. Point out multiple problems and position your product as the ultimate solution, this is the recipe for a massive winning product. Now you should also really hone in on the BENEFITS of the product rather than its features. In the video I show you a few examples from successful stores where they mainly talk about the product benefits way before they even mention any specific features.
The best way to find these winning products for your shopify dropshipping store in 2019 is going to be through a simple Facebook search of the keywords "shop now" or "get yours here". From there you can filter your results so that it shows you only videos from 2019, this is gonna be the best way to see what winning products are hot right now.
You can also simply look for winning products through Aliexpress, and seeing which products are getting a decent amount of orders. This is a good way to gage demand for a particular winning product. You can also simply find potential winning products by going to successful Shopify drop-shipping stores and using the Commerce Inspector Chrome extension (which you can download for free by typing in Commerce Inspector Chrome Extension on google) to look at the most recent products that they have added to their store. They will only have products that they intend to sell, so this is a good way to get a competitive edge on these stores.
Step #2 is creating your video ad ✅.
Now I wont dive too deep into this since I've already made many videos covering this topic, and I'll leave the video where I show you how to make here in this description.
Step #3 is the Facebook ad strategy to follow, here it is ✅:
10 Different Variations Of This:
Adset 1 - $5 -10/day - Interests 1/ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
If you’ve tested WW and even with excluded countries you STILL get low converting traffic from those countries, start testing Tier 1 Countries Only.
If you dont know what these things mean, watch the video and you'll see me create these ads step by step 👍.
Now make sure to leave your ads on for 2 to 3 days, and after this time if they are NOT profitable or at least breaking even, kill the campaign and start over in step #1. However if your facebook ad campaign is profitable or breaking even, then you will have to continue to make 3+ new variations of the successful adsets every single day for 3 to 5 days. After this time, you will take the adsets that have 3 or more profitable sales and duplicate them to double the budget. You will also want to start some retargeting adsets at this time, if you don't know how to do that I will leave a link to my video explaining how below. Then once you reach 50 or more sales, begin testing lookalike audiences in the order that I said in the video.