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Videos uploaded by user “Scaling Retail”
Retail 101: How to Open a Fashion Boutique
 
04:19
Tips from someone who has opened brick-and-mortar stores in NYC and nationally. Thinking of opening your own fashion boutique, but don't know where to start? Watch today's video going through the essential tasks you need to go through to get the ball rolling. Listen to how to nail your concept and finance your business to deciding on a location. Hope you walk away with some knowledge and motivation to launch your brand! Looking forward to your comments. Takeaways: 1. Nail Down a Concept. 2. Figure Out the Financing and Choose a Business Model. 3. Pick the Right Location. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 76581 Scaling Retail
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 47030 Scaling Retail
How to Launch a Pop Up Shop
 
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Excited to launch your first pop up shop? I am! Launching a pop up shop should be part of your 360 degree marketing strategy to get your brand out there. After listening, if you are ready to jump, send me an email: [email protected] We can put together a marketing strategy perfect for your brand.
Views: 17040 Scaling Retail
How to Write a Buyer Pitch Email
 
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How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 11415 Scaling Retail
How to Use Instagram to Drive Sales for Fashion Brands
 
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Instagram is a great channel to grow your brand awareness, but did you know you could activate it to get more traffic to your site and grow your sales? Use Instagram to grow your fashion business, not just make it popular.
Views: 8608 Scaling Retail
How to Negotiate with a Retail Buyer (Wholesale)
 
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Getting the appointment can be hard enough, but now that a buyer wants to buy your product, what do you do? Its time to build up your arsenal of tools to negotiate like the best of them. We chat about how to determine your minimums, know your exclusives, and much more. Don't let a retailer take advantage of you! If you like what you are watching, please stay in touch and subscribe! www.blog.scalingretail.com www.ScalingRetail.com
Views: 8769 Scaling Retail
3 Reasons Why Pop-Up Shops Work
 
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You may have heard the pop-up shop is a quickly fading fad. Let us assure you, pop-up shops are here to stay! Here are three reasons why you should start planning your own pop-up today. Takeaways: 1. It's an opportunity to test factors like pricing and merchandising. 2. Pop-up shops allow you to create the world of your brand. 3. You can bring in good revenue. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 12815 Scaling Retail
Do You Need a Business Plan for your Fashion Business?
 
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Today we're discussing if you really need a business plan for your fashion business or not. We're traditionally told to have a formal business plan before we even start working on our ideas. Watch our video to find out if you really need a business plan or if a less formal, more dynamic plan could be for you. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3236 Scaling Retail
How to Work with Micro Influencers
 
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Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! Find out why they're so important and how you can work with them to craft the most ideal collaborations for your fashion brand. Takeaways: 1. Strategically Opt for Micro Influencers in Smaller Cities. 2. Look at Conversion Rates. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3598 Scaling Retail
How Can I Launch a Handbag Business Without a Lot of Funding?
 
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Once you have an amazing idea for a new fashion brand, the second thing that comes to mind is funding. A lot of would-be handbag business founders abandon their ideas because they're intimidated by how much money is needed to start or by the different methods of raising startup capital. Others launch their businesses, only to need more capital after the initial investment quickly runs out. So how much funding is enough to launch your handbag brand? Tune in as Syama clears the air! Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2403 Scaling Retail
How to Create a Lifestyle Brand
 
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Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 7692 Scaling Retail
The Ultimate Fashion Marketing Toolkit
 
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Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 12881 Scaling Retail
How to Price Your Collection For Wholesale Buyers?
 
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Have a great product but not sure how to price it out? Perhaps you are doing your due diligence before launching your brand and want to make sure you on track. In this video I discuss the best ways to approach pricing. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 3313 Scaling Retail
How To Brand Yourself Before You Get Branded
 
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Who you are as a person is an integral part of your brand…be proactive. Ensure others are presented with the most accurate and authentic image of who you really are. Takeaways: 1. Decide if you'll be behind the scenes or a part of your brand. 2. Craft your brand story. 3. Push out your brand story via the right outlets. 4. Work on your personal brand. Watch today’s video to learn how to brand yourself for success! For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2373 Scaling Retail
How to Launch Your Fashion PR Strategy
 
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PR firms can cost anywhere from $1,000-$10,000/month - that's not very realistic for most startup fashion brands. Here's how you can get started on your own... Takeaways: 1. Sign up for BuzzSumo. 2. Have a Targeted List Building Strategy. 3. Understand That "No" Means "Not Right Now". 4. Nurture Your Relationships. 5. Have a PR Strategy and Timeline. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2105 Scaling Retail
How To Get Sales Online- Fashion Ecommerce
 
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Congratulations! You have started your website, uploaded your kickass products and now you need some tips on How to get your product out there. 1. Get To Know Your Backend 2. Pitch Your Site 3. Start Your Digital Marketing Strategy 4. Don't Forget About Direct Marketing Campaigns 5. Make Sure You Have Engaging Captivating Content Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 12937 Scaling Retail
How To Finance Your Fashion Business
 
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It's possible to make your entrepreneurial dreams come true with the right guidance. Learn how to finance your fashion business with these helpful tips. Takeaways: 1. Crowdfunding 2. VC Funding 3. Be the First Investor. 4. Understand How to Reach ROI. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 8121 Scaling Retail
How to Make Bloggers & Influencers Work for You!
 
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Working with influencers and bloggers can be challenging when you are on a small budget or have never done it before. I walk you through how to evaluate influencers and make sure that you don't make any mistakes that could cost you time and money! Working with bloggers has changed over the last few years, so you will want to make sure you know how to execute like a pro. Email: [email protected] to schedule a consultation ++ Follow us on Social Media to stay up to date! Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1944 Scaling Retail
How to Raise Your Retail Prices without Scaring Away Customers
 
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If you want to raise your prices as you bring your business to scale, you have to look at your branding, marketing and sales strategies. Here's how... Takeaways: 1. Assess Your Branding. 2. Consider Your Customer Base. 3. Decide What Should Change to Justify New Prices. 4. Avoid Any Price Increases Over 25%. 5. Decide Whether Price Increase Will Be for Retail, Wholesale or Both. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1828 Scaling Retail
Why Your Fashion Business Needs a Blog
 
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Do you have a blog for your fashion business? Watch to learn how blogging can benefit your business and brand. Takeaways: 1. SEO 2. Engagement 3. Transparency 4. Authenticity 5. We Are Media Companies. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1733 Scaling Retail
How The Business of Fashion Has Changed
 
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With constant changes in technology, fashion has had to play catch up and change its structure completely. Today I go through how fashion buying is happening more often rather than a season to season module and how fashion is cutting out the middle man. Leave me a comment below if you have any questions. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 4273 Scaling Retail
2018 Wholesale Business Strategies
 
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Five market shifts that will take place in the 2018 fashion trade and how to react strategically. Let's look at the critical thinking behind a buyer's decision making and how brands should get in front of a new audience. For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3670 Scaling Retail
Consumer and Retail Trends in 2018
 
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Retail isn't dying... it's evolving. Join Syama as she gives us a deeper look into the shifts to take place in 2018. Takeaways: - Customer-Centricity - Voice Search - Co-Retailing & More! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 34060 Scaling Retail
How to 5x Your Return on Your First Fashion Pop-Up Shop
 
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So you're ready to plan your first pop-up shop? Use these tips to maximize your investment to take home 5x your ROI. Don't forget your free download - "Your Fashion Pop-Up Shop Checklist": http://scalingretail.com/launch/video-how-to-5x-your-return-on-your-first-fashion-pop-up-shop/ Recommended Reading: “The Critic’s Corner: 3 CEOs Who Are Killing It in the Fashion Industry” http://blog.scalingretail.com/critics-corner-3-ceos-killing-fashion-industry/ “Why You Need a Retail Calendar for Your Fashion Business” http://blog.scalingretail.com/need-retail-calendar-fashion-business/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 811 Scaling Retail
How to Get Your Emails Opened
 
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A great subject header, tracking system and captivating content are some of the things you can do to get your emails opened. Watch this week's video for easy and effective tips on how to optimize your email marketing strategy. Takeaways: 1. Subject Header 2. Writing Style 3. Great Content A software I love for tracking your emails is Streak. Install it to your Gmail to help run your entire business through your inbox. https://www.streak.com/ If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3593 Scaling Retail
Crowdfunding for Fashion Startups
 
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If you don't have access to savings or investors, look to crowdfunding to raise the money for your fashion startup. Here's how... Takeaways: 1. Identify Your Core Value Proposition. 2. Coordinate All of the Details. 3. Choose Your Incentives. 4. Figure Out How Much Money You Need. 5. Invest Some of Your Own Money into the Business Too. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1164 Scaling Retail
Product Pricing for Profit: A How-To
 
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The old rules of pricing no longer apply... so how do you know your pricing your products for optimum profits? Watch to hear our founder, Syama Meagher, share the details. Want to learn more about pricing for success? Download your free copy of "How to Price Your Product": http://scalingretail.com/launch/video-product-pricing-for-profit-a-how-to/ Recommended Reading: “Transitioning Your Fashion Business from E-Commerce to Wholesale” http://blog.scalingretail.com/transitioning-fashion-business-e-commerce-wholesale/ “5 Ways to Make Your Brand Attractive to Wholesale Buyers” http://blog.scalingretail.com/5-ways-make-brand-attractive-wholesale-buyers/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 845 Scaling Retail
How to Overcome Price Resistance for a New Luxury Startup
 
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It may be easy for heritage luxury brands to set their prices, but what's a new luxury startup to do? Watch to learn our favorite strategies for overcoming price resistance. Then follow up on the social media steps, by downloading your free copy of "5 Steps to Analyze Your Social Media": http://scalingretail.com/launch/video-how-to-overcome-price-resistance-for-a-new-luxury-startup/ Recommended Reading: “The Critic’s Corner: 3 Brands to Watch for Mobile Marketing Inspiration” http://blog.scalingretail.com/the-critics-corner-3-emerging-brands-to-watch-for-mobile-marketing-inspiration/ “Scaling Up Through Strategic Partnerships” http://blog.scalingretail.com/scaling-strategic-partnerships/ “Learn the Basics of Content Management (and Key Terms to Master It) http://blog.scalingretail.com/learn-the-basics-of-content-management-and-key-terms-to-master-it/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 456 Scaling Retail
What Can a Fashion Business Consultant Do for Me?
 
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It wasn't so long ago that fashion business consulting services were reserved for the biggest corporate players in the retail business. But times have definitely changed! In this quick video, Syama answers the commonly asked question of what it is a fashion business startup consultant can actually make happen for your business. You'll learn what consultants do, how you can benefit and how to expertly weed out the best options from the rest. Related Content You'll Love: “How to Launch a U.S. Market Entry Strategy” http://blog.scalingretail.com/launch-u-s-market-entry-strategy/ “From Etsy to E-Commerce” http://blog.scalingretail.com/etsy-e-commerce/ “How to Create a Lifestyle Brand” http://blog.scalingretail.com/create-lifestyle-brand/ Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 663 Scaling Retail
I'm Starting a Fashion Brand. What Should Be My Instagram Strategy?
 
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Every fashion business needs a social media strategy, and Instagram is particularly important for our industry. But when you're starting a fashion brand, you may be wondering - what exactly should my Instagram strategy entail? The answer is different for everyone, however, there are key principles that ring true across the business. Tune in to find out what they are, then get to work to put them in action. Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 634 Scaling Retail
What Is Sourcing in Fashion?
 
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The word "sourcing" is one you hear often in the fashion industry. But what does mean and how does it relate to your duties as a fashion brand startup founder? Find out what sourcing means and some of the best places to source for your fashion business around the world... Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 593 Scaling Retail
Do I Need a Celebrity Endorsement Marketing Strategy?
 
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Since fashion magazines starting replacing supermodel covers with movie and TV stars, celebrity endorsement marketing has been all the rage. Of course things have changed. Today’s celebrities extend beyond traditional figures into other personalities and social media stars. And certainly platforms like Instagram are at the center of our attention. So do you need an celebrity strategy and if so, how should you make it happen? Tune in to find out. Follow Us: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 415 Scaling Retail
2019 Retail Trends: The Age of Influence
 
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If you think influencers start and end with Instagram stars, it's time to think again. Syama shares the scoop on influencer marketing in 2019- including the five types of influencers to hone in on. Tune in for smart strategies for startup, growth stage and enterprise businesses today. Recommended Reading: “What Influencers Look for in Brand Partnerships” http://blog.scalingretail.com/what-influencers-look-for-in-brand-partnerships/ “How to Use Instagram to Triple Your Online Sales” http://blog.scalingretail.com/how-to-use-instagram-to-triple-your-online-sales/ “Starting a Fashion Label: How Much Money Do You Really Need?” http://blog.scalingretail.com/starting-a-fashion-label-how-much-money-do-you-really-need/ Follow us here: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2118 Scaling Retail
The Fashion Designers Guide: Creating Fashion Websites That Sell
 
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Just because you have a website, doesn’t mean you’re going to makes sales. If your website isn’t working for you in the way you need it to be working for you, there are several things that could be the reason why. While each possible issue could be the culprit, it’s most likely a combination of several things that need to be addressed. This guide addresses each one of those issues in clear, easy to implement steps– helping you to create a website that will actually makes sales. EBOOK: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/
Views: 13369 Scaling Retail
2019 Consumer Shopping Trends: One, The Customer Experience.
 
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Meet your consumers where they want to be and how they want to be marketed to in 2019. From in-store educational platforms to on-demand styling, you'll definitely want to know all of the consumer shopping trends in 2019. Tune in and prep for the new customer experience. Follow us here: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1718 Scaling Retail
5 Ways to Increase the Perceived Value of Your Brand
 
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You have to leverage certain aspects of your brand - such as imagery and copywriting - to be able to increase and convey the perceived value of your brand. Watch to learn five steps of action you can start to take today. Takeaways: 1. Craft an Attractive, Effective Website. 2. Invest in High Quality Photography. 3. Look to Professional Copywriting Services. 4. Carefully Consider Your Brand's Associations. 5. Translate Your Brand's Value with Packaging. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1732 Scaling Retail
Are You Throwing Away Sales? - Guide to Email Marketing
 
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Ever thought of segmenting your email list? Differentiating between your loyal customer and someone who is trying to get to know your brand? These are all important factors to leverage your email list to get more sales. Thank you for tuning in to this weeks video and choosing to learn more about email marketing. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 386 Scaling Retail
How to Create Your Line List- Wholesale Buyers
 
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Stuck on how to create your line list? Watch this. I'll walk you through each column and tell you exactly how to build it. What you will need: 1. MS Excel 2. Photographs of your product 3. Pricing 4. Materials Content ...and a couple other things that I will share. Feel free to shoot me an email: [email protected] ++ don't forget to subscribe and follow me on Instagram, Facebook and Twitter @ScalingRetail
Views: 996 Scaling Retail
2019 Brick-and-Mortar Trends: The Future of Pop-Ups
 
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Pop-ups are undergoing a major transformation for 2019. Commercial real estate developers are developing modular, pop-up friendly malls, department shops are creating rotating pop-ups of their own, digital pop-ups are appearing online... and more. Tune in to get all of the details, including custom strategies tailored to startup, growth stage and enterprise businesses, respectively. Recommended Reading: “The Critic’s Corner: 3 Fashion Pop-Up Shops That Got It Right” http://blog.scalingretail.com/the-critics-corner-3-fashion-pop-up-shops-that-got-it-right/ “The Fashion Startup’s Guide to Growing Traffic Offline” http://blog.scalingretail.com/the-fashion-startups-guide-to-growing-traffic-offline/ “Why Retail Needs Brick-and-Mortar and E-Commerce to Survive” http://blog.scalingretail.com/retail-needs-brick-mortar-e-commerce-survive/ Follow us here: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 725 Scaling Retail
Launch Your Business for Future Growth
 
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As a startup, launching your small business means coordinating a successful kick-off. While it is important to focus on tasks to make your launch happen, you need to include objectives for future growth even in the early stages. Take these 3 tips on getting your brand off the ground with room for scaling up! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 351 Scaling Retail
Creating an Ecommerce About Page That Sells - For Fashion Brands & Makers
 
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Thank you for tuning in! I hope you got some great tips to start creating a great about page that helps customers understand your brand and want to purchase from your store. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Talking Points: In this chapter, we go in-depth into knowledge about how to build the perfect about page, the about page that really speaks to your customer. So we're going to break down the different steps of what it's going to take for you to build that about page. Starting off with some of the nitty-gritty. Target Market Think about who your customer truly is: Where is that customer shopping? Who is that person? What magazines are they reading? What type of vocabulary are they using? Who is that person who you're trying to sell too? Brand Voice and Tone The tricky part is marrying who your customer is or who you want your customer to be with who you are! What is it that you stand for? What's your vision? Where do you want your brand to be? So in this about page, your goal is to really communicate to the customer in terms of the voice that they want to be spoken to, and you want to really relate to them the value that your brand is offering to them. How is your customer going to really feel when they engage with your brand? What is it that they can count on you for? Why would they want to shop with you? Why do I want to shop with you? How is that going to make me feel? What club am I now a part of? Structure of About Page The structure and the format that you need to be presenting your about page. Killer photograph of yourself (please wear your product) So short bio about yourself Talk about the brand Talk about what the customer is ultimately going to feel out of that experience Include a brand video if you can Final Thought Your customer isn't the only one who's looking at your about page. Potential wholesale buyers, editors, bloggers, stylists, everyone is looking at your about page. You're also selling people on your value. You're selling people on who you are. Extra Tips Make sure, all of your content is above the fold. Your customer needs to be shown everything up and front and center. Don't make him or her scroll down.
Views: 808 Scaling Retail
How to Brand on a Budget! Logo Design.
 
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Tight on cash? Need to get your branding together? There is help for you. Fashion branding on a budget! There are excellent resources for you.
Views: 456 Scaling Retail
What Are the Best Options for Raising Fashion Startup Capital?
 
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So you have tons of creative ideas and can't wait to get into action. Then the question of financing your new business comes around, and you hesitate- wondering if you'll ever get your concept off the ground. While the topic of raising fashion startup capital can be daunting, it's certainly doable. Watch as Syama breaks down your best and brightest possibilities for raising startup cash. Related Content You'll Love: “Crowdfunding for Fashion Startups” http://blog.scalingretail.com/crowdfunding-fashion-startups/ “How to Find a Co-Founder” http://blog.scalingretail.com/how-to-find-a-co-founder/ “7 Characteristics of Fashion Brands That Sell” http://blog.scalingretail.com/7-characteristics-fashion-brands-sell/ Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 323 Scaling Retail
5 Ways to Control Your Brand Image
 
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Fashion brand owners, you have to take control over your brand image if you want to grow and strengthen your customer base, wholesale opportunities and of course sales. Use these five steps to create a solid brand message. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 699 Scaling Retail
Should Your Brand Sell on Amazon?
 
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Selling on Amazon.com can be a great idea or a really big misstep, depending on your brand. Watch to find out if selling on Amazon is right for you! Takeaways: 1. Be clear about your photography. 2. Pay attention to reviews. 3. Remember Amazon on your retailers list can make you miss out on certain wholesale accounts. 4. It may be better suited for volume-oriented and not fashion-oriented items. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more e-commerce advice and other business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1029 Scaling Retail
5 Ways to Increase Traffic to Your Online Store
 
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If there's one thing you should always be thinking about, it's how to increase traffic to your online store. What strategies have you put into place to keep repeat customers coming back for more while securing new and excited shoppers to your website? Be sure to include these five tips! Enjoy your free download, “How to Use Audience Insights for Paid Social Advertising”: http://scalingretail.com/launch/video-5-ways-to-increase-traffic-to-your-online-store/ Recommended Reading: "How to Find the Right Influencers Who Can Make the Biggest Impact on Your Brand" http://blog.scalingretail.com/how-to-find-the-right-influencers-who-can-make-the-biggest-impact-on-your-brand/ "How to Lower Your Abandoned Cart Rate and Increase Sales with the Latest Payment Gateways" http://blog.scalingretail.com/how-to-lower-your-abandoned-cart-rate-increase-sales-payment-gateways/ "5x Your Sales Without Increasing Your Advertising Spend" http://blog.scalingretail.com/5x-sales-without-increasing-advertising-spend/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 528 Scaling Retail
Welcome to Scaling Retail
 
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Scaling Retail is the consulting firm for retailers and fashion brands. Syama Meagher, CEO of Scaling Retail, has worked for the likes of Gucci, Barneys New York and Macy’s. Today she works exclusively with small to medium sized fashion brands, multi-brand retailers, and enterprises looking to launch or scale. Scaling Retail can give you an understanding of the market, pricing strategies, effective growth models, and more - whether you’re coming from a retail tech, e-commerce or brick-and-mortar background. The same expertise used to facilitate the expansion of global brands is put to work on your vision. If you lack the business acumen to get off the ground running, let’s talk. If you’re a larger retailer trying to understand what it takes to sustain growth, let’s mull over a few things together that will transform your entire perspective. Email: [email protected] to schedule a consultation. Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 9625 Scaling Retail
How Soon After Starting a Fashion Business Should I Turn a Profit?
 
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Do you have 2 minutes? Tune in to learn when your new fashion business will make a profit! Related Content You'll Love: “Launch Your Business for Future Growth” http://blog.scalingretail.com/launch-business-future-growth/ "What to Do When Your Products Aren't Selling" http://blog.scalingretail.com/what-do-when-your-products-arent-selling/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 411 Scaling Retail
How Can I Start Up a Fashion Business without a Lot of Capital?
 
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This has to be one of our top three most-asked questions from would-be startup founders. Get the answer today in this easy to digest video! This video is a newsletter exclusive; Scaling Retail newsletter subscribers were invited to view this video before the rest of the public. Want to catch our content as soon as it's released? Subscribe to our newsletter today: https://scalingretail.com/newsletter-sign-up/ Follow us here: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 201 Scaling Retail
Does Starting a Handbag Business From Home Make Sense?
 
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Office space and design studios are expensive, big ticket costs that can be out of reach for many startup fashion brand founders. Whether you're interested in starting a handbag business or have your heart set on introducing a new apparel collection, tune in to find out if it's feasible to start your journey from home. This video is a newsletter-exclusive; Scaling Retail newsletter subscribers were invited to view this video before the rest of the public. Want to catch our content as soon as it's released? Subscribe to our newsletter today: https://scalingretail.com/newsletter-sign-up/ Follow us here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 378 Scaling Retail