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Videos uploaded by user “Scaling Retail”
Retail 101: How to Open a Fashion Boutique
 
04:19
Tips from someone who has opened brick-and-mortar stores in NYC and nationally. Thinking of opening your own fashion boutique, but don't know where to start? Watch today's video going through the essential tasks you need to go through to get the ball rolling. Listen to how to nail your concept and finance your business to deciding on a location. Hope you walk away with some knowledge and motivation to launch your brand! Looking forward to your comments. Takeaways: 1. Nail Down a Concept. 2. Figure Out the Financing and Choose a Business Model. 3. Pick the Right Location. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 62753 Scaling Retail
How to Launch a Pop Up Shop
 
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Excited to launch your first pop up shop? I am! Launching a pop up shop should be part of your 360 degree marketing strategy to get your brand out there. After listening, if you are ready to jump, send me an email: [email protected] We can put together a marketing strategy perfect for your brand.
Views: 12424 Scaling Retail
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 33668 Scaling Retail
How to Write a Buyer Pitch Email
 
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How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 8579 Scaling Retail
How to Use Instagram to Drive Sales for Fashion Brands
 
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Instagram is a great channel to grow your brand awareness, but did you know you could activate it to get more traffic to your site and grow your sales? Use Instagram to grow your fashion business, not just make it popular.
Views: 7127 Scaling Retail
How to Negotiate with a Retail Buyer (Wholesale)
 
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Getting the appointment can be hard enough, but now that a buyer wants to buy your product, what do you do? Its time to build up your arsenal of tools to negotiate like the best of them. We chat about how to determine your minimums, know your exclusives, and much more. Don't let a retailer take advantage of you! If you like what you are watching, please stay in touch and subscribe! www.blog.scalingretail.com www.ScalingRetail.com
Views: 6941 Scaling Retail
Do You Need a Business Plan for your Fashion Business?
 
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Today we're discussing if you really need a business plan for your fashion business or not. We're traditionally told to have a formal business plan before we even start working on our ideas. Watch our video to find out if you really need a business plan or if a less formal, more dynamic plan could be for you. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2500 Scaling Retail
The Ultimate Fashion Marketing Toolkit
 
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Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 10776 Scaling Retail
How to Price Your Collection For Wholesale Buyers?
 
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Have a great product but not sure how to price it out? Perhaps you are doing your due diligence before launching your brand and want to make sure you on track. In this video I discuss the best ways to approach pricing. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 2726 Scaling Retail
Why Your Fashion Business Needs a Blog
 
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Do you have a blog for your fashion business? Watch to learn how blogging can benefit your business and brand. Takeaways: 1. SEO 2. Engagement 3. Transparency 4. Authenticity 5. We Are Media Companies. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1695 Scaling Retail
How To Get Sales Online- Fashion Ecommerce
 
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Congratulations! You have started your website, uploaded your kickass products and now you need some tips on How to get your product out there. 1. Get To Know Your Backend 2. Pitch Your Site 3. Start Your Digital Marketing Strategy 4. Don't Forget About Direct Marketing Campaigns 5. Make Sure You Have Engaging Captivating Content Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Best Syama
Views: 10514 Scaling Retail
3 Reasons Why Pop-Up Shop Shops Work
 
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You may have heard the pop-up shop is a quickly fading fad. Let us assure you, pop-up shops are here to stay! Here are three reasons why you should start planning your own pop-up today. Takeaways: 1. It's an opportunity to test factors like pricing and merchandising. 2. Pop-up shops allow you to create the world of your brand. 3. You can bring in good revenue. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 6434 Scaling Retail
How to Create a Lifestyle Brand
 
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Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3875 Scaling Retail
How to Work with Micro Influencers
 
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Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! Find out why they're so important and how you can work with them to craft the most ideal collaborations for your fashion brand. Takeaways: 1. Strategically Opt for Micro Influencers in Smaller Cities. 2. Look at Conversion Rates. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2514 Scaling Retail
How To Finance Your Fashion Business
 
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It's possible to make your entrepreneurial dreams come true with the right guidance. Learn how to finance your fashion business with these helpful tips. Takeaways: 1. Crowdfunding 2. VC Funding 3. Be the First Investor. 4. Understand How to Reach ROI. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 7991 Scaling Retail
How to Launch Your Fashion PR Strategy
 
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PR firms can cost anywhere from $1,000-$10,000/month - that's not very realistic for most startup fashion brands. Here's how you can get started on your own... Takeaways: 1. Sign up for BuzzSumo. 2. Have a Targeted List Building Strategy. 3. Understand That "No" Means "Not Right Now". 4. Nurture Your Relationships. 5. Have a PR Strategy and Timeline. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1582 Scaling Retail
Consumer and Retail Trends in 2018
 
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Retail isn't dying... it's evolving. Join Syama as she gives us a deeper look into the shifts to take place in 2018. Takeaways: - Customer-Centricity - Voice Search - Co-Retailing & More! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 28527 Scaling Retail
How to Make Bloggers & Influencers Work for You!
 
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Working with influencers and bloggers can be challenging when you are on a small budget or have never done it before. I walk you through how to evaluate influencers and make sure that you don't make any mistakes that could cost you time and money! Working with bloggers has changed over the last few years, so you will want to make sure you know how to execute like a pro. Email: [email protected] to schedule a consultation ++ Follow us on Social Media to stay up to date! Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1801 Scaling Retail
How To Brand Yourself Before You Get Branded
 
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Who you are as a person is an integral part of your brand…be proactive. Ensure others are presented with the most accurate and authentic image of who you really are. Takeaways: 1. Decide if you'll be behind the scenes or a part of your brand. 2. Craft your brand story. 3. Push out your brand story via the right outlets. 4. Work on your personal brand. Watch today’s video to learn how to brand yourself for success! For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1939 Scaling Retail
How to Get Your Emails Opened
 
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A great subject header, tracking system and captivating content are some of the things you can do to get your emails opened. Watch this week's video for easy and effective tips on how to optimize your email marketing strategy. Takeaways: 1. Subject Header 2. Writing Style 3. Great Content A software I love for tracking your emails is Streak. Install it to your Gmail to help run your entire business through your inbox. https://www.streak.com/ If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3542 Scaling Retail
How to Raise Your Retail Prices without Scaring Away Customers
 
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If you want to raise your prices as you bring your business to scale, you have to look at your branding, marketing and sales strategies. Here's how... Takeaways: 1. Assess Your Branding. 2. Consider Your Customer Base. 3. Decide What Should Change to Justify New Prices. 4. Avoid Any Price Increases Over 25%. 5. Decide Whether Price Increase Will Be for Retail, Wholesale or Both. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1760 Scaling Retail
How The Business of Fashion Has Changed
 
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With constant changes in technology, fashion has had to play catch up and change its structure completely. Today I go through how fashion buying is happening more often rather than a season to season module and how fashion is cutting out the middle man. Leave me a comment below if you have any questions. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 4160 Scaling Retail
2018 Wholesale Business Strategies
 
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Five market shifts that will take place in the 2018 fashion trade and how to react strategically. Let's look at the critical thinking behind a buyer's decision making and how brands should get in front of a new audience. For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2303 Scaling Retail
How Can I Launch a Handbag Business Without a Lot of Funding?
 
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Once you have an amazing idea for a new fashion brand, the second thing that comes to mind is funding. A lot of would-be handbag business founders abandon their ideas because they're intimidated by how much money is needed to start or by the different methods of raising startup capital. Others launch their businesses, only to need more capital after the initial investment quickly runs out. So how much funding is enough to launch your handbag brand? Tune in as Syama clears the air! Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 383 Scaling Retail
Welcome to Scaling Retail
 
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Scaling Retail is the consulting firm for retailers and fashion brands. Syama Meagher, CEO of Scaling Retail, has worked for the likes of Gucci, Barneys New York and Macy’s. Today she works exclusively with small to medium sized fashion brands, multi-brand retailers, and enterprises looking to launch or scale. Scaling Retail can give you an understanding of the market, pricing strategies, effective growth models, and more - whether you’re coming from a retail tech, e-commerce or brick-and-mortar background. The same expertise used to facilitate the expansion of global brands is put to work on your vision. If you lack the business acumen to get off the ground running, let’s talk. If you’re a larger retailer trying to understand what it takes to sustain growth, let’s mull over a few things together that will transform your entire perspective. Email: [email protected] to schedule a consultation. Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 8440 Scaling Retail
How to 5x Your Return on Your First Fashion Pop-Up Shop
 
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So you're ready to plan your first pop-up shop? Use these tips to maximize your investment to take home 5x your ROI. Don't forget your free download - "Your Fashion Pop-Up Shop Checklist": http://scalingretail.com/launch/video-how-to-5x-your-return-on-your-first-fashion-pop-up-shop/ Recommended Reading: “The Critic’s Corner: 3 CEOs Who Are Killing It in the Fashion Industry” http://blog.scalingretail.com/critics-corner-3-ceos-killing-fashion-industry/ “Why You Need a Retail Calendar for Your Fashion Business” http://blog.scalingretail.com/need-retail-calendar-fashion-business/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 365 Scaling Retail
How to DRIVE Customers to Your Website
 
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A great website is just the begining. Now that you are ready to get traffic, the big question is how? How to get customers to see your products? How to get customers to sign up for your newsletter? The first step is to get them to your website. In this video I discuss how to get traffic and drive customers to your website. Please subscribe + Follow Scaling Retail for more awesome content! Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1673 Scaling Retail
Are You Throwing Away Sales? - Guide to Email Marketing
 
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Ever thought of segmenting your email list? Differentiating between your loyal customer and someone who is trying to get to know your brand? These are all important factors to leverage your email list to get more sales. Thank you for tuning in to this weeks video and choosing to learn more about email marketing. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 361 Scaling Retail
How to Overcome Price Resistance for a New Luxury Startup
 
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It may be easy for heritage luxury brands to set their prices, but what's a new luxury startup to do? Watch to learn our favorite strategies for overcoming price resistance. Then follow up on the social media steps, by downloading your free copy of "5 Steps to Analyze Your Social Media": http://scalingretail.com/launch/video-how-to-overcome-price-resistance-for-a-new-luxury-startup/ Recommended Reading: “The Critic’s Corner: 3 Brands to Watch for Mobile Marketing Inspiration” http://blog.scalingretail.com/the-critics-corner-3-emerging-brands-to-watch-for-mobile-marketing-inspiration/ “Scaling Up Through Strategic Partnerships” http://blog.scalingretail.com/scaling-strategic-partnerships/ “Learn the Basics of Content Management (and Key Terms to Master It) http://blog.scalingretail.com/learn-the-basics-of-content-management-and-key-terms-to-master-it/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 272 Scaling Retail
Crowdfunding for Fashion Startups
 
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If you don't have access to savings or investors, look to crowdfunding to raise the money for your fashion startup. Here's how... Takeaways: 1. Identify Your Core Value Proposition. 2. Coordinate All of the Details. 3. Choose Your Incentives. 4. Figure Out How Much Money You Need. 5. Invest Some of Your Own Money into the Business Too. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 842 Scaling Retail
5 Ways to Maintain Consistent Brand Messaging
 
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Consistent, cohesive brand messaging is vital to your success! Watch to learn 5 ways to make it an integral part of your fashion business. Ready to dive into action? Start with social media. Visit this link for your free download of the "5 Steps to Analyze Your Social Media" worksheet. http://scalingretail.com/launch/video-5-ways-to-maintain-consistent-brand-messaging/ Recommended Reading: "5 Steps to Analyze Your Social Media" http://www.scalingretail.com/launch/video-5-ways-to-maintain-consistent-brand-messaging/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 443 Scaling Retail
I'm Starting a Fashion Brand. What Should Be My Instagram Strategy?
 
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Every fashion business needs a social media strategy, and Instagram is particularly important for our industry. But when you're starting a fashion brand, you may be wondering - what exactly should my Instagram strategy entail? The answer is different for everyone, however, there are key principles that ring true across the business. Tune in to find out what they are, then get to work to put them in action. Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 289 Scaling Retail
How Soon After Starting a Fashion Business Should I Turn a Profit?
 
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Do you have 2 minutes? Tune in to learn when your new fashion business will make a profit! Related Content You'll Love: “Launch Your Business for Future Growth” http://blog.scalingretail.com/launch-business-future-growth/ "What to Do When Your Products Aren't Selling" http://blog.scalingretail.com/what-do-when-your-products-arent-selling/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 299 Scaling Retail
Spend Less and Grow Sales
 
03:46
Strategic, essential investments aside, it is possible to spend less on your fashion business and increase your sales at the same time. Here's how to allocate your money strategically so the financing of your brand operates smoothly. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 512 Scaling Retail
What Are the Best Options for Raising Fashion Startup Capital?
 
05:04
So you have tons of creative ideas and can't wait to get into action. Then the question of financing your new business comes around, and you hesitate- wondering if you'll ever get your concept off the ground. While the topic of raising fashion startup capital can be daunting, it's certainly doable. Watch as Syama breaks down your best and brightest possibilities for raising startup cash. Related Content You'll Love: “Crowdfunding for Fashion Startups” http://blog.scalingretail.com/crowdfunding-fashion-startups/ “How to Find a Co-Founder” http://blog.scalingretail.com/how-to-find-a-co-founder/ “7 Characteristics of Fashion Brands That Sell” http://blog.scalingretail.com/7-characteristics-fashion-brands-sell/ Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 259 Scaling Retail
Should Your Brand Sell on Amazon?
 
04:59
Selling on Amazon.com can be a great idea or a really big misstep, depending on your brand. Watch to find out if selling on Amazon is right for you! Takeaways: 1. Be clear about your photography. 2. Pay attention to reviews. 3. Remember Amazon on your retailers list can make you miss out on certain wholesale accounts. 4. It may be better suited for volume-oriented and not fashion-oriented items. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more e-commerce advice and other business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 728 Scaling Retail
What Can a Fashion Business Consultant Do for Me?
 
04:20
It wasn't so long ago that fashion business consulting services were reserved for the biggest corporate players in the retail business. But times have definitely changed! In this quick video, Syama answers the commonly asked question of what it is a fashion business startup consultant can actually make happen for your business. You'll learn what consultants do, how you can benefit and how to expertly weed out the best options from the rest. Related Content You'll Love: “How to Launch a U.S. Market Entry Strategy” http://blog.scalingretail.com/launch-u-s-market-entry-strategy/ “From Etsy to E-Commerce” http://blog.scalingretail.com/etsy-e-commerce/ “How to Create a Lifestyle Brand” http://blog.scalingretail.com/create-lifestyle-brand/ Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 262 Scaling Retail
5 Steps Towards Vertical Integration
 
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Are you ready to expand your revenue stream? Vertical integration is something you may want to consider. Takeaways: 1. Think about Key Opportunities. 2. Explore Revenue Streams. 3. Decide If You'll Buy or Build It Out Yourself. 4. Build Out Your Brand Accordingly. 5. Think about Startup Costs and Cash Flow. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 828 Scaling Retail
Free Webinar- How to Launch a Fashion or Accessory Brand
 
02:34
Between launch and the first 12 months of your brand it can be absolute mayhem. Understanding Cash Flow, Sales Metrics and Projections, Marketing Strategies, Assortment Planning, Ecommerce, Wholesale and Pricing. As a startup fashion brand or accessory brand you need to optimize your investment and time into strategic planning for real results. This webinar will give you a sample of what to expect as you work directly with me, CEO of Scaling Retail, to launch your brand. Now that you have amazing product how do you sell it? I'll tell you exactly how in this Free 1-hour Webinar on How to Launch Your Brand. Sign up to attend our next FREE webinar: https://www.eventbrite.com/e/launch-my-brand-for-fashion-accessory-brands-0-12-months-into-launch-tickets-20321859228 We are giving away 5 FREE tickets to Launch My Brand. Enter the contest here: http://sociali.io/lp/9156/launch-brand Winners will be picked by 2/23/16! Stay in touch with Scaling Retail: https://www.blog.ScalingRetail.com https://www.ScalingRetail.com Don't forget to subscribe!
Views: 824 Scaling Retail
How to Prepare for Black Friday Sales
 
04:30
It's that time of the year when retailers small to large prepare for Black Friday sales. Now as a brand you are not obligated to participate in Black Friday or Cyber Monday, but if you do, watch this video to get tips on making it a success! Takeaways: 1. Come up with your marketing budget and strategy. 2. Prepare inventory and logistics. 3. Choose the right packaging. If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 2040 Scaling Retail
Do I Need a Celebrity Endorsement Marketing Strategy?
 
03:35
Since fashion magazines starting replacing supermodel covers with movie and TV stars, celebrity endorsement marketing has been all the rage. Of course things have changed. Today’s celebrities extend beyond traditional figures into other personalities and social media stars. And certainly platforms like Instagram are at the center of our attention. So do you need an celebrity strategy and if so, how should you make it happen? Tune in to find out. Follow Us: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 162 Scaling Retail
5 Ways to Increase Traffic to Your Online Store
 
11:07
If there's one thing you should always be thinking about, it's how to increase traffic to your online store. What strategies have you put into place to keep repeat customers coming back for more while securing new and excited shoppers to your website? Be sure to include these five tips! Enjoy your free download, “How to Use Audience Insights for Paid Social Advertising”: http://scalingretail.com/launch/video-5-ways-to-increase-traffic-to-your-online-store/ Recommended Reading: "How to Find the Right Influencers Who Can Make the Biggest Impact on Your Brand" http://blog.scalingretail.com/how-to-find-the-right-influencers-who-can-make-the-biggest-impact-on-your-brand/ "How to Lower Your Abandoned Cart Rate and Increase Sales with the Latest Payment Gateways" http://blog.scalingretail.com/how-to-lower-your-abandoned-cart-rate-increase-sales-payment-gateways/ "5x Your Sales Without Increasing Your Advertising Spend" http://blog.scalingretail.com/5x-sales-without-increasing-advertising-spend/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 288 Scaling Retail
5 Ways to Increase the Perceived Value of Your Brand
 
08:15
You have to leverage certain aspects of your brand - such as imagery and copywriting - to be able to increase and convey the perceived value of your brand. Watch to learn five steps of action you can start to take today. Takeaways: 1. Craft an Attractive, Effective Website. 2. Invest in High Quality Photography. 3. Look to Professional Copywriting Services. 4. Carefully Consider Your Brand's Associations. 5. Translate Your Brand's Value with Packaging. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1226 Scaling Retail
How to Brand on a Budget! Logo Design.
 
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Tight on cash? Need to get your branding together? There is help for you. Fashion branding on a budget! There are excellent resources for you.
Views: 399 Scaling Retail
Why Do Independent Fashion Retailers Have an Edge Over Department Stores?
 
03:22
Department store clients can be incredible, but independent fashion retailers have certain advantages up their sleeves. Tune in to find out what those advantages are, and how you can tailor your future wholesale strategies accordingly. Related Content You'll Love: “The Retailer’s Guide to Working with Emerging Designers” http://blog.scalingretail.com/retailers-guide-working-emerging-designers/ “Scaling Retail on the Go: Paris Market Week” http://blog.scalingretail.com/scaling-retail-go-paris-market-week/ “2018 Wholesale Business Strategies” http://blog.scalingretail.com/2018-wholesale-business-trends/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 237 Scaling Retail
Trump's Trade Wars Impact Fashion/RW
 
05:35
We've all been hearing a lot about Trump's trade war with China these days. But what does it all mean? Apparel was omitted from the first round, but now handbags have been included in the story. Watch and learn as Syama breaks down what you need to know, how it's impacting your fashion business - and most importantly - how you can respond. For more insights into social media strategy and marketing, visit the Scaling Retail website: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 192 Scaling Retail
How to Find A Co-Founder
 
03:24
There is a LOT to be done when it comes to launching and running your fashion brand. If you're looking for a co-founder, use this criteria for a successful search. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 306 Scaling Retail
What Is Sourcing in Fashion?
 
01:59
The word "sourcing" is one you hear often in the fashion industry. But what does mean and how does it relate to your duties as a fashion brand startup founder? Find out what sourcing means and some of the best places to source for your fashion business around the world... Follow Us: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 208 Scaling Retail
CEO Advice: Why It's Time to Make New Friends
 
05:39
It's time to start thinking about how your network of professional contacts and your personal brand make an impact on your business. Watch to learn all of the empowering benefits. Download your free copy of "CEO Success Mantras" for tips from some of the greatest leaders across industries: http://scalingretail.com/launch/video-ceo-advice-why-its-time-to-make-new-friends/ Recommended Reading: "How to Leverage Your Personal Brand for Your Business' Success" http://blog.scalingretail.com/how-to-leverage-your-personal-brand-for-your-business-success/ “Scaling Up Through Strategic Partnerships” http://blog.scalingretail.com/scaling-strategic-partnerships/ “5 Ways to Make Your Brand Attractive to Wholesale Buyers” http://blog.scalingretail.com/5-ways-make-brand-attractive-wholesale-buyers/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 169 Scaling Retail
Mindfulness For The Fashion Entrepreneur
 
07:50
Hey there! Thank you so much for tuning in. This is one of my favorite subjects to talk about. It is very important to be healthy while running your business. These easy steps can really make a difference on how you approach your daily tasks and making great business decisions. Here is the link to getting your short meditation in the mornings! 8 Min Morning Meditation: http://www.scalingretail.com/product/8-min-morning-meditation/ Please leave your comments below and let me know how you approach mindfulness in your busy schedule. Feel free to tell a friend and share the video! Thank you so much. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us for here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Here is a portion of the transcript! As an entrepreneur, day to day, you have so many responsibilities, so many things that you're having to work on. You're constantly switching from the role of CMO, to CEO, to assistant, to intern, you're basically everything for your business all the time. So the better that we actually can get at managing our time and the better we can get at being connected to the times that we are present, the better decisions that we're going to make. So if you had a hard time sleeping last night and it was maybe because you're up checking your phone up until midnight. Well, I'm going to share with you this first step that's really going to help you start to sleep better and it's really going to start to help you detach from being connected. And that is something called a digital detox. Now, it doesn't have to be as complicated or as daunting. I'm not asking you to turn away your cell phone for a whole week or to turn off your computer for a week, but simply taking some small steps on a regular basis will help you start to wind down, cultivate some sleep hygiene, and actually start to get a better rest at night. And therefore, allow you to be better and more productive in the morning. So how do you do that? Well, my suggestion is to really start to set aside little chunks of time where you turn your cell phone off. If it's not available to you to turn your cell phone off at 8:00 at night every night, and have dinner, hang out with friends, relax and go to bed. Then maybe even think about turning it off for an hour or two during the day. Will that be possible? Maybe it even possible to turn it off, have it off in the morning. Find an alternate alarm system or a way of getting up in the morning, so you're not so reliant upon your cellphone as everything. As much as Apple wants us to rely on our cell phone to be our lifeline and connect us to everything, it's actually really important for us for our REM cycles at night, when we're sleeping, to be able to get our full night sleep and to be able to really detach from that. Maybe it's just one night this week where you turn it off for an hour or two. Maybe you turn it off for the whole night and maybe you take a couple of minutes in the morning to actually breathe and acknowledge your space before you turn it back on again. Take some baby steps, but I guarantee over a period of time you're going to see some real benefits and results for yourself, psychologically, which will then really relate to your business in a very tangible way. All right, action plan number two. This one is pretty easy. Eat your lunch with both hands. Maybe eat your breakfast with hands. Maybe eat your dinner with both hands.
Views: 395 Scaling Retail