The Polimoda Fashion Show for 2017 took place on June 15th on the occasion of the 92nd edition of Pitti Immagine Uomo. Villa Favard, the opulent 19th-century building located along the Arno river in the heart of Florence and headquarters of Polimoda, hosted the best menswear and womenswear collections by final year students of the undergraduate course in Fashion Design.
"Beyond traditional categories of people based on societal constructs, in the end there is always the human. Tell Me About You insists students do exactly this; express who they are with their clothes, to us and to themselves. Their tool is the garment - to communicate an identity, create a silent dialogue, and begin a story." - Danilo Venturi, Director of Polimoda
The show’s director was Piergiorgio Del Moro at DM Fashion Studio, the world-renowned casting director and member of the BOF 500, the event was conducted with the support of Vogue Talents and Not Just a Label, while the sound design of the Show will be by DJ and producer Kim Ann Foxman (Hercules and Love Affair).
An international jury, composed of some of the most influential contemporary fashion figures (Christiane Arp - Editor-in chief, Vogue Germany / Simone Cipriani - Head and Founder, Ethical Fashion Initiative / Fabrizio Fabbro - Senior Vice President of Creative Operations, Burberry / David Fischer - Founder and CEO, Highsnobiety / Simonetta Gianfelici - Fashion Consultant and Talent Scout / Sara Kozlowski - Director of Education & Professional Development, CFDA / Hirofumi Kurino - Co-Founder & Senior Adviser for Creative Direction, United Arrows / Linda Loppa - Advisor for Strategy and Vision, Polimoda / Michel Maffesoli - Sociologist and Emeritus Professor, La Sorbonne / Sara Maino - Senior Editor, Vogue Italia and Head of Vogue Talents / Kanya Miki - Associate Professor of the Faculty of Fashion Science, Bunka Fashion College / Diane Pernet - Founder, ASVOFF / Gioconda Rafanelli and August Kaciuruba - Photographers and Founders, Gioconda & August / Etienne Russo - Founder, Villa Eugénie / Francois Schweitzer - General Manager and Head of Business Development, Chalhoub Group Retail / Akiko Shinoda - Director of International Affairs, Japanese Fashion Week / Riccardo Vannetti - Tutorship Director, Pitti Immagine / Danilo Venturi - Director, Polimoda) decided the Best Collection of 2017 ('Children Should Be Seen and not Heard' by Shania Matthews).
Selected from the entire cohort of final year Fashion Design students, the following young designers presented their collections on the runway this year: Claudia Genco, Yunjin Cho, Sofia Mollberg, Shania Matthews (winner), Federico Cina (honourable mention), Xi Luo, Ilaria Tosti, Elizaveta Burtseva, Fabio Bigondi, Daisy Ramer, Margherita Banti, Mirco Arena, Olga Vasyukova, Maximiliano Ruelas, Miranda Hochkoeppler, Laishu Lin, Max Anish Gowriah (honourable mention), Ning Yang, Peirong Jiang.
Credits: Creative Direction - Danilo Venturi / Course Mentor - Linda Loppa / Leading Teachers - Luigi Giannetta, Mirna Moretti, Elisa Palomino / Set Design - Daniela Corcio / Press & PR - Headline Giornalisti / Production and Casting - DM Fashion Studio / Sound Design - Kim Ann Foxman / Scent Design - Olfattorio
Sponsors: Class (Hair Salon Academy Style), Conceria Alba, Falco Pellami, Lanificio Tessil Club