Home
Videos uploaded by user “vishal kalia”
Chamath Palihapitiya, Founder of Social Capital: ADVICE TO ENTREPRENEURS
 
04:10
Chamath Palihapitiya, is the ex-Facebook executive and is the founder of Social Capital. In his interview at Stanford GSB, he talks about what his point of view on venture captilists, new markets, advice to young entrepreneurs. He is one of my fav speakers who practices what he preaches. If you are an entrepreneur and want to learn what the next decades are going to bring, it is for you. This is a snippet from the original talk he gave at Stanford gsb. You can find the compelete talk here: https://www.youtube.com/watch?v=PMotykw0SIk
Views: 4152 vishal kalia
UTM Tracking Tutorial: Campaign tracking with Google URL Builder (Step by Step)
 
08:13
Google URL Builder is a great tool to track custom campaigns. In this Tutorial, I share how to create custom URLs for your: - Email - Affiliate - Display Ads - Banner Ads - Product etc campaigns. Google URL builder allows you to do utm tracking by defining utm parameters for your link. for example: Let's say you handpicked 5 bloggers that you want to use for affiliate marketing of your product. You can create custom URLs using Google URL builder with custom utm codes for each of the bloggers you want to use for affiliate marketing of your product. And then you can track how many leads/sales came from each affiliate and track them in Google Analytics. In the tutorial, I show you exactly where to go in Google Analytics to find that information. *************** Other Tutorials: *************** How to Install Google Tag Manager on Wordpress site? https://youtu.be/hsqx6aCS2yI How to Track Button Clicks with Google Tag Manager? https://www.youtube.com/watch?v=6BnW7BcSgX0
Views: 12457 vishal kalia
Anna Wintour Tips for Success for Fashion Designers.
 
05:16
Anna Wintour is the Editor in Chief of Vogue magazine. She is The Key figure of the fashion world, widely praised for her eye for upcoming fashion trends and her support for younger designers. The eldest daughter of Charles Wintour, editor of the London Evening Standard (1959–76), her father consulted her on how to make the newspaper relevant to the youth of the era. She became interested in fashion as a teenager. Her career in fashion journalism began at two British magazines. Later, she moved to the US, with stints at New York and House & Garden. She returned to London and was the editor of British Vogue between 1985 and 1987. In this video, we bring you Anna Wintour Tips for Success for fashion designers. It is the amalgamation of the videos from interviews around the web. --------------------------- #7 is my favorite... Lets us know in the comments, which one is your favorite. ---------------------------
Views: 9562 vishal kalia
How to Become Fashion Designer WITHOUT a Degree? (4 Ways)
 
05:15
Fashion Industry is exciting and establishing a career as a fashion designer can be very lucrative but its hard work. In this video, I am going to share 4 ways How to become a fashion designer and how long will it take for each of the ways to become a fashion designer. I am also sharing 1 Tool that enables you to become fashion designer tonight. If you are an artist and can create a watercolor painting, a photograph, a sculpture, a sketch, anything you can submit in a digital format, we can showcase on a product. You can use this tool to upload your designs on a canvas and create a scarf, bags wallets pocket squares etc. And start selling today. Fashion Business Video Tutorials: ------------------------------------------------- How to Pick a Fashion Design School? https://www.youtube.com/watch?v=Oeizpkj1kO8 ------------------------------------------------- How to Find you DREAM FASHION JOB? (in 4 Easy Steps) https://www.youtube.com/watch?v=0DZgzKxTgew ------------------------------------------------- INSTAGRAM Hashtag Research Tutorial 2018 https://www.youtube.com/watch?v=X4B9bjvsRCI ------------------------------------------------- Create Fashion Business Plan in 20 mins https://www.youtube.com/watch?v=LRGZiwk6nVY
Views: 5095 vishal kalia
How to install Facebook Tracking pixel on Shopify store?
 
12:39
The Facebook ads are a critical part of your marketing campaign especially when you want to drive retargeting traffic to your website. And Facebook tracking pixel is the first step in gathering data to set up your Facebook PPC campaigns for your marketing funnel. Facebook pixel Shopify site is the way to go. In this video, we show you how to add a Facebook tracking pixel to your Shopify store. The Facebook pixel enables you to track customer behavior so you can retarget them with different ads leading them to different marketing funnels. If you can't measure it, you can't improve it. That is why keeping track of your customer's behavior on your site is very important because then you will be able to retarget different type of audiences such as Custom Audience, Lookalike audience. We discuss 5 pages you must be tracking customer behavior on your website because these are the top 5 pages that your target audience will most likely visit. --------------------------------------------------------------------------- How to SPY on Competitors Best Facebook Ads? https://youtu.be/josTTjJ-GFA Facebook Ad Strategy for Beginners https://youtu.be/3UnZDqs78bI Facebook Audience Insights Tool: Tutorial https://youtu.be/zLku-KyFBOk Create Custom Audience https://youtu.be/whu-yBsgps0 Create Lookalike Audience https://youtu.be/dLrzhWsR_Qg Creating Facebook Ads https://youtu.be/qShIQaQTMA8 Creating Facebook Ad Set https://youtu.be/B1zRulF8KAI Split Test on Facebook Ads https://www.youtube.com/watch?v=p6H2hPIBHi8 Split Test on Facebook Ad SETS https://www.youtube.com/watch?v=QhH1_ETiBr8
Views: 19696 vishal kalia
Manish Malhotra Tips for Success [2018]
 
04:55
Manish Malhotra is an Indian fashion designer who often works with Hindi cinema actresses. He launched his label in 2005. In 2014, his label marked a turnover of over INR 1 Billion making it one of the first Indian luxury fashion houses to do so. Manish Malhotra started his career as a model while studying at the Elphinstone College in Mumbai. Though he did not have formal fashion design training, he was attracted towards costume design due to interest in clothes, costumes, and art. He is famous for Manish Malhotra sarees, manish malhotra lehenga, manish malhotra bridal etc. This video is an amalgamation of the collection of his interviews and tips for success for fashion designers. Our Sources: https://www.youtube.com/watch?v=mc2lUFQ1OdQ https://www.youtube.com/watch?v=5OKA6Vv6ZRY https://www.youtube.com/watch?v=nzFEox2_cOY https://www.youtube.com/watch?v=vHjgQ7zlwDM **************************** Other Videos You Will Love: **************************** Will Artificial Intelligence Replace Fashion Designers? Find out what Amazon | Stitch Fix, Myntra are doing. https://youtu.be/5BMjo1SLXKQ How to Fund Your Clothing Line [8 Ways] https://www.youtube.com/watch?v=udT54wcRW-c How to Start Clothing Line under $67https://www.youtube.com/watch?v=3JKL3xIc0Oc How to Become Fashion Designer, Without a Degree? https://www.youtube.com/watch?v=gBlikJ2iTmA
Views: 23940 vishal kalia
Machine Learning VS Deep Learning: [Whats The Difference]
 
12:12
How does Sephora's Makeup Artificial Intelligence App works? How does it detect where your eyes, lips, nose etc is? How does Clothing detection apps work and know if its a Dress, Pants, Jacket etc.? I am sure, these questions come to your mind when you see these apps and AI in action. This tutorial explains what is the first step required for these apps to work and how machine learning & deep learning is applied to make these detections and predictions. You will learn: - What is Machine Learning? - What is Deep Learning? - Why is it everywhere all of sudden? - How should you pick one over the other? - and of course, How do these apps detect what I am wearing? Machine learning is defined as algorithms that give the ability to computers to learn from data and make predictions. Deep learning is a subfield of machine learning concerned with algorithms inspired by structure and function of the brain called artificial neural networks. Machine learning and deep learning are disrupting various industries and you will see huge changes in next few years. ************************** Other Videos on AI: ************************** What is Artificial Intelligence [simple definition] https://www.youtube.com/watch?v=9sRfihRSvt0 Google Duplex: Google AI Makes Appointment at Hair Salon https://www.youtube.com/watch?v=PPym4ivamx0 How to Start a Clothing Line for $67? https://www.youtube.com/watch?v=3JKL3xIc0Oc
Views: 4872 vishal kalia
Sara Blakely Advice: 10 Rules for Young Female Entrepreneurs
 
05:39
Sara Blakely is an American billionaire businesswoman, and founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia. In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes. We bring your her Top 10 Tips for Success. Its a amalgamation of sara blakely interview from various events. Our Sources: - https://www.youtube.com/watch?v=GGrueg5LTSc - https://www.youtube.com/watch?v=OZEPbyIA8XI - https://www.youtube.com/watch?v=zmcvoPmh1v0 - https://youtu.be/GPiZnOYKieg?t=2m57s #5 is my favorite, I would love to see which one is yours.
Views: 1503 vishal kalia
Google Analytics Training: Google Analytics Tutorial for Beginners (2018)
 
16:43
Google Analytics is a great free tool to get you start understanding about: - What Audience is visiting your website? - Where are they coming from? - What pages are they visiting? This is a Google Analytics tutorial for beginners using Google analytics demo account where I walk you thru how to use Google analytics and what information can be retrieved from where. This is for beginners and not for advanced users. If you are running an e-commerce store, Shopify store, woocommerce store etc, this would give a good understanding that you would need to tighten up your understanding of your customers. In the tutorial, I show you where you find information about: - Users: New & Repeat - Sessions - Bounce rate - Social channels driving traffic - User's Age & Gender - Language they speak - Real-time data - Behavior Flow (glimpse) - Setting up, date range to compare results per quarter - Setting up Dashboards - Dashboard templates, etc. Other Tutorials; How to Track Button Clicks with Google Tag Manager? https://youtu.be/6BnW7BcSgX0 How to Install Google TAG Manager for Wordpress Site? https://www.youtube.com/watch?v=hsqx6aC
Views: 17106 vishal kalia
Tory Burch Interview: 10 Tips for Success
 
05:46
Tory Burch is an American fashion designer, businesswoman, and philanthropist, who has won several fashion awards for her designs. Burch began her fashion label – "TRB by Tory Burch", later known as Tory Burch – in February 2004, launching it with a retail store in Manhattan's Nolita district. Most of the inventory sold out on the first day. When Oprah Winfrey endorsed her line on The Oprah Winfrey Show in April 2005, calling Burch "the next big thing in fashion", Burch's website received eight million hits the following day. She has been a business icon and driving force to encourage young designers. In this video, we share amalgamation of her interviews from to create her 10 Keys for Success. Our Resources: https://www.youtube.com/watch?v=uHmGsuFft2k https://www.youtube.com/watch?v=98vLka_n08k https://www.youtube.com/watch?v=xEq88IIjPRU https://www.youtube.com/watch?v=HkI1BZtWcUk --------------------------------------------- Her Tip # 8 is my favorite, which one is yours? --------------------------------------------- Additional Videos to inspire you: Anna Wintour: https://www.youtube.com/watch?v=jYAw9Q_LuD4 Sara Blakely: https://www.youtube.com/watch?v=u-XEuuXyH-c
Views: 2061 vishal kalia
Ritu Beri Fashion Designer | 7 Rules for Success [Interview]
 
10:16
Ritu Beri is one of the TOP Bollywood fashion designers in India. Ritu Beri has accomplished what most designers dream of and we bring you her: 7 Rules to Success for Fashion Designers: #1 Take Tough Challenges #2 Be Persistent #3 Compete with yourself, do your best work #4 Be Scared of being #1 #5 Break Rules: Set your own trends #6 Find Inspiration everywhere #7 Discover What Fires You Transcript: 00:11 So Ritu Beri used to, and I love doing it, even today, I used to take the toughest challenge and I'd say, okay, now I'm going to do a fashion show. When I launched myself as a designer, designers used to do a double designers shows in the sense that would be two designers would be presenting, you know, in a banquet hall, and it was all very organized. So I decided that I'm going to launch myself as a designer and I'm going to not do it with anybody else. I'm going to do a solo show. So all the headaches were on me and then I have challenged myself and I said, I'm not going to do it in a banquet hall. I'm going to do it at the Moody Gardens. Because as a kid I used to walk at the Moody Gardens and this beautiful monument. And I used to always go there and be mesmerized. 00:56 So I decided this is going to be the venue of my shoe. And to add to that, I say, I'm not going to use recorded music. I'm going to get real musicians. Because what I named my collection was a retrospective of the Indian fashion industry, so I went through ancient India, medieval India to modern India, and I went and approach to start, um, to the ECON. Soccer was in hurry, preset you. I got all of them to agree to do the music life for me. And then I was a little designer brand new out of the fashion institution, not knowing what I was doing, but I was presenting my collection at the garden. So I went through the necessary permissions. But the system is duff. So, um, apparently ludy gardens comes under many, many different corporations, so it became a very political event and I had to get permissions and licenses, which apparently I was not aware of. 01:57 I got a few thinking that that was all that I needed. So it became a huge challenge and a huge, um, the press went mad, especially Indian Express. They had me on the cover of every new, every newspaper for the next five days, which was super fun. At one level I had, I had no budgets to pay for publicity. So then I was on the front page and everybody was saying, who is this with dewberry, you know, we've never heard of barry and I became a household name with my very first show. So I really don't take any, any challenge as a problem. It's, there's no such thing as an impossible situation. And I think it's fun to experiment. It's fun to, you know, pave your own path and do something new. Or 02:47 when I was 02:47 in design school lives to go to the library and all I was looking for because I used to enjoy embroideries and I was inspired by embroideries. All I looked for books and Roswell, Assad and weren't many books, but you know, they used to have these uh, design magazines and they'd be a mention of embroidery by Francois lasage. So I've, I've went to London and I looked for books in libraries, but there was very little that I really found, and this was this strange, uh, but I think it was destined. I went to Paris, I think this was [inaudible] 93 or 92. And I was sitting with a very, very important person from Cartier in Paris and she said, is there anybody in the fashion business that you would like to meet? And the only name that completely lit up. And she says, she laughed at me and she said, you are you asking for the moon 03:42 He meets nobody. But, uh, she said, I'll give you his phone number and if you get somewhere, it's completely all luck. All I did for the next four days in Paris was go to a booth, make a goal to a for go have a coffee, go back to the booth. I did this. I think I must have made about 30 calls to him. And, uh, I didn't speak French and the secretary would pick up and she would just speak in French. I had no way to get to him. Finally, I tried really hard and I said to you, would you, do you know somebody who speaks English in the office? 05:04 So all these number ones that everybody was trying to say, I was the first here and number one here. And I like to, um, my competition is only with myself and I, I really mean that because since I began it, Dilla was in junior school, it was about my report card and I had to be the first in class, but when I hit senior school it all changed for me because, um, I was lost and I think I started getting creative and creative people are a bit mad and they don't see everything so rationally. Our Sources: https://www.youtube.com/watch?v=fMZxpVENN8Y https://www.youtube.com/watch?v=s8HeHRjKK08 https://www.youtube.com/watch?v=Fv-bD25M5LE https://www.youtube.com/watch?v=wb57g5D8o40 https://www.youtube.com/watch?v=herMobRMvb8
Views: 10806 vishal kalia
Artificial Intelligence Applications: 13 Areas AI Will Change Fashion Industry [CRITICAL]
 
12:31
Artificial Intelligence, is here to stay and is affecting all the major industries This tutorial walks you thru 13 areas where artificial intelligence is and could affect retail, beauty, clothing and fashion industry. 1. Supply Chain & Demand Projection: H&M announced that they were sitting on $4.3B of inventory, that is a lot of money that is sitting and being wasted. AI Solution: Using AI, it can use prediction analysis that which type of clothes, might not sell and create a combination of discounts, free shipping, product combo’s etc. to clear out the inventory that is most likely not to sell after a certain time period. Rue La La collaborated with MIT to experiment with AI technologies to improve demand forecasting. They developed a system that helped them predict the demand for products in their flash sales and accounted for data sources including brand information, product type, color, price and a range of other factors. This enabled them to optimize prices and generate a 10 percent increase in revenue without the extra burden of unused inventory or supplier costs.4 German e-commerce player Otto uses deep learning to analyze billions of transactions and is 90 percent accurate in forecasting what it will sell in the next 30 days. This insight allows it to order a couple of hundred thousand items each month from vendors with no human intervention. It has also cut surplus stock by 20 percent and reduced costly returns by 2 million items each year. 2. Photos for a new collection When you create new clothing line or launch a new collection, you have to take photos of all items to be posted on your website. It can be extremely cost sensitive because it involves models, photographers, makeup artists etc and you have ot manage their schedules and re-shoots can be a pain in the ass. There are AI companies that are enabling retailers to shoot images by putting clothes on mannequins and then replacing the mannequin with the 3D Image of the actual model. They did 3.GAP: Sorting Orders at Warehouse When you order a product on GAP or Amazon or any other online retailer, there are actual people on the other side picking and sorting products for you. It is a huge cost for because retailers have to pay them, it takes a longer time to sort products and most warehouses can’t function 24/7. AI Solution: GAP is testing and working with Kindered AI to train robots to pick and sort its products. * Imagine: Robots pick items of different sizes, puts them together in a nice box and drone brings it to your door. 4. Inventory Checks and Re-stocking Problem: today human beings go visit the racks and check if items need to be restocked. AI Solution: Camera’s and sensors can automagically sense what is missing and needs to be restocked and can pre-order it for you. And they can pair the understanding of the seasons, sales data etc to make sure they only order the item that is more likely to sell. And instead of getting new items manufactured, they can check if that item or similar item exists at other locations but its probability of selling at that location is low it, it can order it from there or ship it to the customer from there. 5. AI Designing Clothes Amazon is developing AI that combines hundreds of thousands of designs, fabrics etc to create something new that it interprets that could sell. Myntra’s brand Moda Rapido is powered by AI and works without human intervention to offer computer-generated designs, including T-shirts, jeans, kurtas, and shoes. The system is fed data from various sources, including customer data, social media, fashion publications etc., and creates thousands of combinations of designs, then hones in on what would sell well. It now has the highest gross margins compared to all other 14 brands under the Myntra portfolio. 6. Trend Forecasting Trend forecasting is big business. There are companies such as WGSN does that. They have employees that go thru thousands of images, look for patterns, new trends and sort them out to do trend forecast. AI: Analyzing which images, colors, style of photos that didn’t exist before but are getting high engagement. Combine that with data from hashtags, location, influencer, color distribution etc. AI can help analyze & predict upcoming trends.
Views: 2282 vishal kalia
Product Vision Product Strategy & Product Roadmap [Definition]
 
05:46
Product Vision, Product Strategy & Product Roadmaps are critical steps that help you define where the company and product want to be on Marco level and which activities you need to perform on the Micro level to get there. Product Vision: is future you want to create or problem your product will solve on Marco level. This is where you want to be 4-5 years from today. Product Strategy: Is defining product/market fits for various verticals, customer personas etc that will get you there. Product Roadmap: is tactical, day to day activities you will perform on the micro level. As a company, it is very critical that your whole team is on board with company vision and understand where they want to get to. This tutorial gives you step by step explanation on what these 3 tiers mean and how you should structure your approach. Other Tutorials: ----------------------------- Boost Sales: How to Increase Online Sales [the IKEA Effect] https://www.youtube.com/watch?v=Mss_Kmsw2lU ----------------------------- How to create a Clothing Line under $67? https://www.youtube.com/watch?v=3JKL3xIc0Oc ----------------------------- How to become a Fashion Designer TONIGHT? https://www.youtube.com/watch?v=gBlikJ2iTmA -----------------------------
Views: 1257 vishal kalia
How to Spy on Competitor's Website Traffic Sources? (with a FREE Tool)
 
08:49
You will discover competitor analytics as: time spent by users, a number of pages clicked, top keywords, social media traffic breakdown & much more. Having knowledge about competitor analytics can help you get a head start on your marketing strategies. There are multiple competitor analysis tools available but Similarweb is one of my favorites. Because it gives a significant amount of information for Free. With Similarweb you can keep tabs on your competition and see where the site traffic is coming from and how many websites hits they are getting per month. You can also check out various social media traffic sources and use to create your marketing strategies. But one of my fav thing about this tool is that it enables me to see which country my competition is getting traffic from. So, if I see a particular country that I am not targeting with my ads but my competition is getting traffic, I would start runnings ads targeting audience in that country. FYI, I have no affiliation with this tool but wanted to share with my audience because I use SimilarWeb a lot and it's been very beneficial for me.
Views: 15932 vishal kalia
SEO Checker Tool: How to do SEO Analysis of a Website (with Screaming Frog)
 
08:48
SEO Tools Tutorial to Analyse Your & Your Competitor's website. We all know SEO is extremely important but how do you do basic housekeeping for your website to make sure that you are not missing or duplicating any page titles, descriptions, H1 tags, etc. How to do SEO analysis for your website and/or how to do SEO analysis for your competitor's website? In this video, I share Step by Step tutorial on how to use Screaming Frog SEO checker tool for free. You can use this tool to do SEO site audit for your website. Screaming Frog SEO spider tool will enable you to discover: - Missing H1, Title, Meta description tags - Check page load times - Preview your Search snippet - Discover duplicate content - Find broken links - Generate XML sitemaps and more. Note: I have no affiliation with ScreamingFrog but I use the free version of this tool to do website analysis for myself and my clients.
Views: 3780 vishal kalia
How to Use Google Trends to Find a Niche [2018]: Market Research, Find Products to Sell
 
09:43
Google Trends is an online search tool that allows the user to see how often specific keywords, subjects, and phrases have been queried over a specific period of time. You can use google trends to for market research and/or keyword research You can also use google trends to find products to sell and product research. This Tutorial covers: - How to look at how can you use google trends to find new business opportunities to start your Fashion, retail. E-commerce business in and if the trend is going up or -How to use google trends to find if the trend is going up or down for the category you want to start your retail business in? - How to compare existing competitors? - How to find topics to write about in your niche and target them in regions where the interest is maximum.
Views: 5132 vishal kalia
Artificial Intelligence Applications: How Artificial Intelligence will END Shoplifting (in 3 Steps)
 
05:27
$48.9 Billion Dollars are lost by US Retail industry due to Shoplifting and employee theft. Shoplifting is a big issue and there are various ways you can prevent shoplifting. In this Video, I talk about Artificial Intelligence Applications, more specifically about: How can Artificial Intelligence END Shoplifting in the next 3-5 years? The AI application is simplified into 3 easy steps so you can understand the concepts. There are companies that are taking a leap in this and using technologies by ProductAI, Clarifai, AiFi etc. If you are a Retailer, Boutique Owner, etc. this is a MUST SEE for you because it could save you thousands of dollars. Shoplifting video sources: https://www.youtube.com/watch?v=1xOTRiYSirI https://www.youtube.com/watch?v=9WyQDKNWonI ******************* Other Videos: ******************* Artificial Intelligence Applications: How AI can determine YOUR Sexuality? https://www.youtube.com/watch?v=Vo0RoJ35X1w How Artificial Intelligence will REPLACE Fashion Designers? https://www.youtube.com/watch?v=5BMjo1SLXKQ 8 Ways to FUND Your Clothing Business https://www.youtube.com/watch?v=udT54wcRW-c
Views: 1472 vishal kalia
How to Create LOOKALIKE Audience for Facebook Advertising campaigns?
 
13:09
There are two main ways you can create audiences on a Facebook Advertising campaign. - Custom Audience - Lookalike Audience In this video we cover: 1. What is lookalike audience? 2. Why is it important? 3. Tutorial on how to create Facebook lookalike audience? In the previous video, we showed you how to create Custom Audience on Facebook. If you have not seen that video, here is the link: ------------------------------------------ Create Custom Audience on Facebook: https://youtu.be/whu-yBsgps0 ------------------------------------------ One of the most powerful features of Facebook advertising campaigns is the ability to create Lookalike audience. Facebook keeps 160 data points on its users w.r.t. demographically, psychographically, etc. You can utilize that data to create Lookalike audience for different categories of existing customers or potential customers. Use at least following set of the email list that you can use to create lookalike audience: 1. Existing Customers 2. Prospective customers and/or Blog subscribers Then use it to create lookalike audience in different target countries.
Views: 1851 vishal kalia
Fashion Business Plan Template: How to Start a Fashion Business Plan (in 20 mins)
 
23:03
Learn how to create fashion business plan in less than 20 mins instead of spending days/weeks/months creating one. How to start a fashion business? or How to start a clothing business? The first step is creating a fashion business plan or fashion business model. In the above video, we are going to learn how to create your fashion business plan in 20 mins. You must be wondering why 20 minutes, typical fashion business plan takes days/weeks to create. A perfect fashion business plan is a myth. Studies have shown that what separates successful fashion brands from unsuccessful is not the perfect plan but the ability to turn profitability before running out of resources. The way to start successful fashion business is not to spend weeks creating your perfect business plan but going out talking to your customers and modifying your fashion business model to adapt to customer’s needs. Time is a critical resource when you are starting a clothing line and you should not fall into the analysis paralysis path. Perfection is not the goal here, the goal is to create a snapshot of your initial thinking w.r.t. your customers, product, unique value proposition, revenue stream etc so you can establish a baseline as you are starting a clothing line and then modify/update it based on customer feedback. We are going to use a tool named Lean Canvas created by Ash Maurya in order to accomplish this. If you have any specific questions, please drop them in the comment and I will reply to them at my earliest convenience. Fashion Business Video Tutorials: ------------------------------------------------- How to Pick a Fashion Design School? https://www.youtube.com/watch?v=Oeizpkj1kO8 ------------------------------------------------- Want to Become Fashion Designer, TONIGHT? Watch This https://www.youtube.com/watch?v=gBlikJ2iTmA ------------------------------------------------- How to Find you DREAM FASHION JOB? (in 4 Easy Steps) https://www.youtube.com/watch?v=0DZgzKxTgew ------------------------------------------------- INSTAGRAM Hashtag Research Tutorial 2018 https://www.youtube.com/watch?v=X4B9bjvsRCI
Views: 16936 vishal kalia
Will Artificial Intelligence Replace Fashion Designers? [Amazon, Stitch Fix, Myntra]
 
07:12
Every time I visit any Fashion events, this has been one of the topics that often come up. Can Artificial Intelligence AI replace fashion designers? Fashion designer thinks it can not but tech folks say it can be done. So I started researching into what has been done and found 3 great examples for you. I want to give you a glimpse of what Amazon, Stitch Fix, and Myntra have been doing and using AI to design clothes. *************** Amazon: AI fashion designer *************** The effort points to ways in which Amazon and other companies could try to improve the tracking of trends in other areas of retail—making recommendations based on products popping up in social-media posts, for instance. And it could help the company expand its clothing business * “There’s been a whole move from companies like Amazon trying to understand how fashion develops in the world,” says Kavita Bala, a professor at Cornell University who took part in a workshop on machine learning and fashion organized by Amazon last week. A number of forward-thinking retailers are already using social networks like Instagram and Pinterest to track the latest fashion trends and react quickly. An Amazon team at Lab126, a research center based in San Francisco, has developed an algorithm that learns about a particular style of fashion from images, and can then generate new items in similar styles from scratch—essentially, a simple AI fashion designer. This work uses a cutting-edge tool called a generative adversarial network, or GAN. It consists of two deep neural networks operating in tandem to learn efficiently from raw data. The GAN internalizes the properties of a particular style simply by looking at lots of examples, and it can then apply that style to an existing item of clothing. *************** Stitch Fix *************** The in-house brand of subscription fashion startup Stitch Fix, Hybrid Designs employs a data science team that works with the company’s order data to predict which clothes customers will want to wear. The team identifies viable gaps in the company’s inventory—clothes that people would buy but a designer hasn’t made yet, says Stitch Fix chief algorithm officer Eric Colson. It works like this: A collection of three algorithms generate a starting point. The first algorithm picks three “parents,” recommended pieces of clothing that could be either combined or used as a template for a new piece. The second suggests three different attributes that have been shown to complement the parents’ style—maybe a different neckline or sleeves. And the third throws in a little bit of randomness, a suggestion that isn’t typical for the previously suggested style but might be interesting. Together, these algorithms search through a space of 30 trillion potential combinations of, for example, blouse attributes, to ultimately give just nine suggestions. *************** Myntra - Moda Rapido *************** Algorithms that would get their machines to produce images of T-shirts based on the discovered favorable attributes. It turned out that one category of the machine-created designs outsold the comparable category in each of the other 12 private brands owned by Myntra. Some of the other machine-created designs sold poorly, but the company knew they were onto something really big. “The core of the Rapid idea was to do fast fashion in an intelligent way, given that we have both a tech and a fashion DNA,” said Kenghe. “In the initial phase of the project, there was less machine and more designer-input. Over a period of time, there’s been more machine and less supervision.” Here&Now & Moda Rapido: By September, Moda Rapido and Here&Now were together bringing in sales of Rs12-13 crore every month, making them among the top 15 brands at Myntra. The two contribute 12.5% of Myntra’s private brand's sales, said, Narayanan. Moda Rapido and Here&Now are Myntra’s most profitable brands, **************** Other Videos You Might Like: **************** 13 Areas Artificial Intelligence will affect Fashion Industry https://www.youtube.com/watch?v=a9Lp51oiCTo What is Artificial Intelligence? [Retail Industry] https://www.youtube.com/watch?v=9sRfihRSvt0 Fundraising Ideas: 8 Ways to Fund Your Clothing Business https://www.youtube.com/watch?v=udT54wcRW-c
Views: 2721 vishal kalia
Cross selling and Upselling: Techniques from Amazon, ZARA & Steve Madden.
 
13:28
Research by Forrester group: 30% of Retail revenue is the result of upselling & cross selling efforts. In this video we are going to look at: - What are UPselling and Cross selling for a fashion retailer? - Strategies a fashion retailer should apply. - Examples of Upselling & Cross selling. - Learn from ZARA, AMAZON, STEVE MADDEN's techniques. - How to pick Upselling or Cross selling or both? Upselling: - Up selling is when a retailer encourages the customer towards high priced alternative. Cross selling: - Cross selling is when you recommend a product or products to the customer that compliments their current purchase. 4 Strategies that Amazon uses to make its up selling techniques stand out and generate more revenue. - Creating Scarcity - Increase perceived value - Build trust - Color psychology There are multiple ways to carry out your upselling and cross selling strategies. It depends on the type of business you have. Upselling works better if you have a subscription based model such as Le Tote, Birch Box, Stitch Fix etc. because you can upsell your customers to next Tier. Cross selling works better if you are a fashion retailer or fashion designer and you can bundle products together to showcase them to the customer. According to research by Groove, it's 14X easier to sell to existing customer than to the new customer. How to add upselling & cross selling to your Shopify store? - there is multiple Upsell app Shopify showcases in its apps.shopify.com. You can visit it and try which ones work best for you. Other videos: ----------------------- How to Increase Sales for your SHOPIFY store? https://www.youtube.com/watch?v=AuJi24tVHHo ----------------------- SEO Tutorial for your Fashion Business https://www.youtube.com/watch?v=DGCIZf1a7Fo ----------------------- How to Use MICRO INFLUENCERS to promote your company? https://www.youtube.com/watch?v=pps7QcTCNgg
Views: 12760 vishal kalia
How to Track Button Clicks with Google Tag Manager (in 5 mins)
 
08:25
Google TAG manager makes it very simple and easy to track button clicks. This tutorial guides you step by step on how to track button clicks with GTM. 1. Create a Generic click trigger 2. Test to see how one click differs from another. 3. Update click trigger w.r.t. the button you want to track. 4. Add respective Tag and view it as Event in Google Analytics It's just that easy. You can track any type of buttons eg: - Add to Cart - Form Submit - Download buttons - Free Product button - Menu selections etc. Questions: If you have any follow up questions, please feel free to ask them in the comments and I will be happy to respond. #ButtonClickTracking #GoogleTagManager #GoogleAnalytics ************** Other Tutorials: ************** How to Install Google TAG Manager for Wordpress site? https://www.youtube.com/watch?v=hsqx6aCS2yI Google Analytics Tutorial for Beginners https://www.youtube.com/watch?v=VKa5Pzna5Wc How to Track Campaigns with Google UTM Builder? https://www.youtube.com/watch?v=ukDWwhJkO_A
Views: 692 vishal kalia
How to Create Marketing Funnel for Your Fashion Business.
 
06:28
Your marketing funnel is very critical for converting prospects into paying customers. In this video, I share 3 stages of marketing funnel that you can use to set up & guide potential customer from beginning to end. You can create your marketing strategies accordingly in order to drive prospects thru your marketing funnel and convert them into paying customers. If you are running a fashion business either a physical store or online e-commerce store, your marketing activities should fit in the different stages of the funnel. This would help you target efforts to make sure you guide your customers towards the purchase and increase your revenue. In the next video, I go over 5 Phases of Customer Awareness, digging deeper in to the marketing funnel.
Views: 1285 vishal kalia
Free and Pay Shipping Marketing Funnel for Fashion Business
 
05:16
Getting customers is probably the hardest part of any business. It's easy to build a product but getting someone to care about your product is tough. That is why I am a big fan of Free and pay Shipping funnel because it makes it easy to get prospects into the sales funnel and get to try the product. You should try Free plus Shipping funnel and you do not even need to offer any of your product if it's too expensive. You can find the product in the similar category and buy it from China and offer it for free. This would enable to you gather information about the customer and then you can pitch them other products.
Views: 1651 vishal kalia
How to SPY on Your Competitors Facebook Ads? 4 FREE Tools you can use.
 
14:32
Use these FREE Tools and SAVE Hours of A/B testing time by understanding Your Competitors Facebook Advertisements. The goal of this video is not to show you how to copy and paste your competitor's ads. The goal is for you to understand what is the 'research process,' so you can do that for your niche. As you start your competitive research, create an excel file with 3 worksheets, one for Small, Intermediate & Rockstar competitors. Within each worksheet create a list of at least 5-7 competitors and as you use these tools (adespresso, adicted.io, moat) start taking screen shots of the ads and add them to your worksheet. You will soon begin to see how early state competitor runs its Facebook advertisements VS a brand name. You will notice that a brand name competitor will showcase their 'brand name' in bold letters in the Facebook ads VS an early stage competitor who would focus on the "action" they want the user to take based on the "benefits/features" of their product. In the video you will also see how you can being part of your competitor's marketing funnel and/or sales funnel so you can see how they are enticing their customers via ads and what type of landing page they bring them to. From there, you can reverse engineer their marketing funnel and use it to create your strategy. In the video, I also discuss how you can and you should look for ads in other niches, so you can see what is working there and bring it to your niche and stand out of your competitors. I highly recommend that you do your honest research before you start any marketing campaign and understand that there is no magic pill that will bring you, customers. You have to put in the effort, you have to do the research. And the goal of this video is to give you a starting point on how to spy on your competitors. ---------------------------- NOTE: Adicted.io is permanently closed as of now, which is a bummer. ---------------------------- How to Install Facebook Tracking Pixel on Shopify? https://youtu.be/_DA1HGvyMz4 Facebook Ad Strategy for Beginners https://youtu.be/3UnZDqs78bI Facebook Audience Insights Tool: Tutorial https://youtu.be/zLku-KyFBOk Create Custom Audience https://youtu.be/whu-yBsgps0 Create Lookalike Audience https://youtu.be/dLrzhWsR_Qg Creating Facebook Ads https://youtu.be/qShIQaQTMA8 Creating Facebook Ad Set https://youtu.be/B1zRulF8KAI Split Test on Facebook Ads https://www.youtube.com/watch?v=p6H2hPIBHi8 Split Test on Facebook Ad SETS https://www.youtube.com/watch?v=QhH1_ETiBr8
Views: 8715 vishal kalia
Facebook Business Page: How to Create It (in 2018)
 
07:38
If you are running any kind of business, you have to have a Facebook Business page. Because when any new customers visit your site, they want to see your social media presence. And often, they start a company's Facebook Business page. It's pretty easy to set up and in this tutorial, I share step by step guide o how to set up your Facebook business page and get your first 100 likes by inviting your friends.
Views: 10005 vishal kalia
Artificial Intelligence Can Clone Any Voice, Yours Too [ LyreBird ]
 
05:27
LyreBird is an Artificial Intelligence that allows you to clone your voice. 00:03 This tiny room is the home to a startup called liar bird. It was founded by Yahshua's former students and has built an APP that can clone your voice. Your speaking about this new algorithm to copy of voices is they can make a say anything really anything. One of its founders is this guy, Mexican expat Jose. He taught me the art of the club. 00:30 So you'll need to record yourself for a few minutes of audio. 00:36 Thousands of letters danced across the amateur author screen. When you start to eat like this, something is the matter. You guys better quit politics and take in washing. I don't know where that one came from. 00:52 Okay, so create my digital voice now. Creating a digital voice. It takes at least one minute. One minute. Oh my God. Yeah. So before to create some artificial voice of someone, you would need to record yourself or are at least eight hours. Test Your Voice. Alright, so now I get the types of things. Yeah, so the moment of the truth. Okay. 01:17 What's layer birds? Ai has worked its magic. After I'm done 01:20 typing. Going to spell that out. Any words I put into the APP can be played back in my digital voice, and here's the crazy thing, 01:30 even words I never actually said in the first place, artificial intelligence technology seems to be advancing very quickly. Should we be afraid? I mean I can definitely hear by voice in there. That's. That is. That's really interesting. I just picked those words at random and I definitely did not say some of them and it's like flawless and being able to sort of pick from just about anywhere and manufacturer it. 01:56 Hello world is the best show I have ever seen. 02:02 This technology seemed sweet but lends itself to all manner of trickery. Have popped back to my hotel to test out the library and technology a little bit and you can see some really obvious ways that this could be abused. This is, this is fake. Donald Trump talking 02:25 United States is considering in addition to other options, stopping all trade with any country doing business with North Korea 02:32 and then you can picture of somebody taking over your voice and creating some mayhem in your personal life. Now to really put my computer voice to the test, I am going to call my dear, sweet mother and see if she recognizes me. 02:54 Hey Mom, where are you guys up to today when it's shut that we didn't have any electricity 03:00 early this morning and we're just hanging around the house. 03:03 I'm just finishing up work and waiting for the boys to get home. Okay. I think I'm coming down with a virus. 03:11 Oh, well you feel bad. Hey, 03:15 I was messing around with you. You were talking to a computer. 03:18 I felt like I was talking to you. This mic. 03:22 Is that scary or are good? 03:24 It could be scary if it was something really important. I always knew that. I don't know. It sounds like. Is it 03:42 after realizing that anyone with the time and inclination could mess with my life? It was only one thing left to do. I joined Hosea and a few other lyrebirds to chat more about the evils of Ai. Well, dulling my fear with food. 03:57 Obviously some people are freaked out by this technology because we're already blurring the line about truth. In reality. Of course there is some risk in, in people using this kind of technology for better applications. Unfortunately, technologies, it's not possible to stop it, so the ethical, but then we have this idea is to show these to people, to make them know that this kind of technology is available to make them more cautious, cautious on this kind of subject. We really believe that right now, when the technology is not perfect is the right time to let people play. They get used to it slowly so you guys think that the idea is just sort of knew and that's why it scares people, but if you get used to it, it's just that's just the way it is. We want our technology to be used for, for positive things. It's not something that we should be really afraid of. It's something that we should be careful about, but I feel enthusiastic about. 05:02 It's nice to be enthusiastic. It's also nice to meditate on the consequences of your inventions instead of turning our souls over to chance and blind luck. It is kind of cool to be a cynical bastard in my new artismal computer voice. ************************************************************ Watch the Full video by Bloomberg here: (its really cool ;-) https://www.youtube.com/watch?v=Dk7h22mRYHQ ************************************************************
Views: 7245 vishal kalia
How To Do Split Testing for Facebook Ads
 
07:59
Facebook advertising is a great way to drive traffic to your e-commerce store. But running ads is just the beginning and you should always be split testing your Facebook ads or ab testing your Facebook ads in order to find out which ones lead to most conversions. Because some image/text/headline combination might appear relevant to one set of customer and other combination could appear relevant to other. That's why ongoing Facebook ad optimization is very critical. Each Ad has multiple segments that you can ab test. eg: - Text on top - Image - Headline - Description - URL name - Button But you should always split test 1 thing at a time. For example, for your first test, create 4 duplicates of one ad and only change the image. And the run the ad so you have around 500 - 700 clicks and see which Ad gives you the most conversions. Select that Ad, and for next split test, use that image but test out 4 variations of the Text on Top and let it run. Keep doing this until you find the Best ad with highly converting the combination of text/image/headline/description/button and then use that to pump up your campaign. ------------------------------------------------------------------------------ How to Install Facebook Tracking Pixel on Shopify? https://youtu.be/_DA1HGvyMz4 How to SPY on Competitors Best Facebook Ads? https://youtu.be/josTTjJ-GFA Facebook Ad Strategy for Beginners https://youtu.be/3UnZDqs78bI Facebook Audience Insights Tool: Tutorial https://youtu.be/zLku-KyFBOk Create Custom Audience https://youtu.be/whu-yBsgps0 Create Lookalike Audience https://youtu.be/dLrzhWsR_Qg Creating Facebook Ads https://youtu.be/qShIQaQTMA8 Creating Facebook Ad Set https://youtu.be/B1zRulF8KAI Split Test on Facebook Ad SETS https://www.youtube.com/watch?v=QhH1_ETiBr8
Views: 1704 vishal kalia
Google Analytics Goals: How to Set up GOALS in Google Analytics in 2018 [Google Analytics Training]
 
11:49
Google Analytics goals setup is one of the key ways to track your conversions. You can use it to set up event goals, e-commerce goals etc. What are Goals? - I define goals in google analytics as something tangible that you can track that directly affects your business bottom line With goals you can track: - Leads - Product Purchases - Downloads - Engagement - Appointments - Downloads, etc. In this google analytics training session, we share how to set up event goals to track your Appointment bookings and Newsletter signups. The process is similar to any other type of goals you would like to track in google analytics. Google gives your 4 basic type of templates: - Revenue - Acquisition - Inquiry - Engagement And under each of these 4 options, there are sub-options to track when user place an order, create an account, media play etc. For your basic and intermediate needs, these templates will get you started on setting up goals in google analytics and cover 90% of your Goal conversion tracking. ------------------------------ Questions: - If you have particular questions regarding goal settings, please do leave them in the comment and I will answer them. -----------------------------
Views: 1261 vishal kalia
How to Prevent Lost Sales for Online Store
 
24:05
Discover how ZARA.com Optimizes their Checkout process to reduce shopping cart abandonment. According to research by Business Insider, $4 Trillion dollars worth of merchandise was abandoned in shopping carts. As an E-commerce store, optimizing your shopping cart process is critical to your health. In this video, we discuss shopping cart abandonment statistics & tips on how to reduce shopping cart abandonment. Data shows there are top 7 reasons why people abandon shopping cart and 86% abandon due to Shipping costs. There are multiple shopping cart abandonment solutions but if you make these 7 changes and optimize your checkout process, you can save a lot of money. How to track shopping cart abandonment? Whenever you are running tests to optimize your checkout process, you should always track your analytics so you can view the changes and tune them accordingly. And if the customer has abandoned your cart, then you can use ad retargeting, email retargeting to bring them back to your site and recover lost sales.
Views: 628 vishal kalia
BACKLINKS: How to Get Backlinks for FREE? (with Secret FREE Tool)
 
06:42
Building Link aka backlinks is one of the most important ways to pump your SEO ranking. In this SEO tutorial, I am going to show a secretive way to generate backlinks by using a free tool. There are multiple ways to build backlinks to your website and using this Free tool definitely helps. Google uses backlinks as "votes" to understand how good your website and/or your blog post is. The more backlinks you get to your site, the better it is because it is an indicator that your content is credible. HARO is a tool aka Help A Reporter Out. Here reporters ask questions w.r.t. any particular topic & you can use that to get backlinks for your blog. I share it in detail how to go about it. Additional SEO Tutorials: ---------------------------------------------------- How to get Indexed by Google? https://youtu.be/lpk7mGZqyeU ---------------------------------------------------- Learn SEO: Free SEO Training & SEO Tutorial for Beginners (2018) https://youtu.be/cllQstOAmYE ---------------------------------------------------- On Page SEO: Everything You Need to Know in 2018 https://youtu.be/2uVihbl9Hms ----------------------------------------------------
Views: 1516 vishal kalia
Audience Insights: How to Use Facebook Audience Insights 2018
 
23:39
SECRET to Creating Customer Persona: with Facebook Audience Insights Tool for Fashion Business. ************************ NOTE: Please note that since Mark Zuckerberg's testimony in front of Congress in April 2018, FB has made changes to the information is displays in this tool. Since this video was created month's prior to that, you might see different information in the tool, if you are visiting it now. Nevertheless, still great place to start to understand your audience. thanks :-) ************************ Creating ideal client profile template or customer profile template is the first step to setting up your marketing campaign. If you don't know who your ideal customer is i.e. what they do, where they live, income, spending habits etc. any marketing campaigns you run, would be equivalent to throwing money down the drain. Think about a day in the life of your customer. What do they do? Where they live? Their spending habits? What is their income?.. etc And then when you create your Facebook ads, you should use that to target potential clients. I have seen a lot of fashion designers miss this critical step when they start creating their Facebook ads. Facebook Insights tool is completely free to use and provides a tremendous amount of information for you. In order to use Facebook Insights tool, you must have Facebook Ads account and set up at least one ad. Then you can pause the ad and get access to the Facebook Insights Tool. This video shows you how to use Facebook Insights tools to create customer persona and customer avatar, so you can learn more about your target audience and maximize your Facebook ad campaigns. You should also have set up Facebook tracking pixel on 5 key pages before you start your ads. The video below shows your step by step process on: How to set up Facebook tracking pixel for shopify store. https://www.youtube.com/watch?v=_DA1HGvyMz4&t=1s The more time you spent on research here, the better ROI you will get on your ads and this should be the key step when creating fashion marketing campaigns.
Views: 8191 vishal kalia
How to Reduce Bounce Rate on Website (Must Watch)
 
05:49
Website Bounce Rate is one of the key factors Google looks at when deciding if it should move your website up or down in organic search results. What is Bounce Rate? - It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. That is why its very critical to reduce your bounce rate so you can improve your ranking. In this video, I share 8 Tips on how you can do that. Studies have shown that one of the biggest factors that increases bounce rate is Page Load time. If it takes 4 secs for your page to load up, you can experience up to 25% Bounce rate. The first thing you should focus on is, how can you decrease page load time? It can be done in two ways: 1. Using CDN networks to deliver your web content. 2. Compressing Image size. In the video, I share 6 more ways on how you can reduce your bounce rate and... One Instance where having a High Bounce Rate is actually NOT a bad thing.
Views: 939 vishal kalia
Adriana Lima Interviews: Victoria Secret Angel's 5 Rules for Success
 
05:34
Adriana Lima is one of the top Victoria secret models in the world. We bring you best of the best tips for success by Adriana Lima that she shared in her various interviews. Check it out and we would love to hear what is your favorite tip? Our Sources: https://www.youtube.com/watch?v=KTz1M8y3AzI https://www.youtube.com/watch?v=eDhnaF-IyL8 https://www.youtube.com/watch?v=fUBIHZDl4gA https://www.youtube.com/watch?v=mWIqtW6Ebqw Adriana Lima (Brazilian Portuguese: [adɾiˈãnɐ ˈlimɐ]; born June 12, 1981) is a Brazilian model and actress, best known as a Victoria's Secret Angel since 1999 (being their longest-running model and named "the most valuable Victoria's Secret Angel" in 2017), as a spokesmodel for Maybelline cosmetics since 2003 and for her Super Bowl and Kia Motors commercials. At the age of 15, Lima won Ford's "Supermodel of Brazil" competition and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City. Lima is the current brand ambassador for the Barcelona-based clothing brand Desigual, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax. #Adrianalima #adrianalimainterviews #victoriassecret
Views: 893 vishal kalia
Google Tag Manager for Beginners & Install Google Tag Manager for Wordpress (Tutorial)
 
08:37
This tutorial covers 2 topics: 1. What is Google Tag Manager and why you should use it? 2. How to install Google Tag Manager for Wordpress. (starts at: 2:14) Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags. You would not need to implement any other Javascript in your HTML file eg: Facebook pixel code, Analytics code, Adroll code etc. Once you install Google Tag Manager, you can manage all the addons directly from Google Tag Manager. It makes it easy to keep all your Tags in one spot so they are manageable. #GoogleTagManager #GoogleAnalytics #Wordpress **************** Other Tutorials: **************** Google analytics tutorial for Beginners: https://www.youtube.com/watch?v=VKa5Pzna5Wc How to Track Campaigns with Google UTM Builder? https://www.youtube.com/watch?v=ukDWwhJkO_A Google Adwords VS Facebook Ads: When to use them? https://www.youtube.com/watch?v=SuAbkwuXzWg
Views: 451 vishal kalia
SEO Tutorial: How To Get Traffic to Your Website (2018)
 
04:36
Beginners guide to do SEO for your Fashion Blog & Fashion Company with Curated Tools. SEO is very important, it will help you drive relatively FREE traffic to your website. When users search for a question on Google, 70% of the traffic goes towards organic search results, thus making SEO very important. And in this video, I am going to give you an introductory tutorial on how to do SEO for a fashion company and fashion blog. You can use these tips & steps to do Shopify seo optimization of your store. Steps: 1. Get yourself a blog - use wordpress.org not .com but use GoDaddy or Hostgator to get a blog for can get for less than $5/month and that should do the trick. 2. Once you have that and let's say you are selling trendy fashion products, could be jewelry or shoes etc, go to Buzzsumo and type the word “fashion trends” … it will show you top performing blog posts around the web, you can sort them via social shares and or time frame. See what kind of blog posts are getting shared the most and then write something similar. eg: if blog post says top 10 fall fashion trends in the US, Write a post that shares top 100 fall fashion trends from all around the world. Make your post, AMAZING. 3. Download Yoast SEO plugin This is a great plugin that would help you optimize your posts for SEO. You can modify the title tags, description tags, it will tell you how good or bad SEO is for your post, so you can keep optimizing it until it has great SEO. 4. Link Building There are two types of link building, Internal and External link building. Internal link building - When you articles link internally to each other. for example: if you wrote an article on Winter clothing Trends for Men and Winter clothing trends for Women. You can link from one article to another, but make sure they are relative. Don’t link just for the sake of linking. External Link building - very important The websites, blogs link to your site, it would help you rank better. How do you find which sites to link to you? Go to ahrefs.com and enter your competitor's name and see which sites are linking to them. It will give you referring domains and then after you have created your content, Email them to say, hey you have linked to this ABC site, we offer similar products but at better pricing or quality or whatever your Unique Value Proposition is. These are the basic steps you can follow for every piece of content, every blog post and will get you started towards getting SEO right for your fashion company,
Views: 624 vishal kalia
Google Ads VS Facebook Ads: Which One To Use & Why? (MUST WATCH)
 
04:45
Which one should you pick for your online marketing campaigns for your business? Google Adwords and Facebook Ads are the Two main digital advertising networks. But which one is good for you? It all depends on what your business is and is governed by what user's "intent' is when they are on each network. Google Adwords: People visit Google when they want to find a solution to a question or problem they have. eg: when they want to repair their wedding dress, find clothes for burning man, find cheap airline tickets etc. Then, Google AdWords works well because you can direct users to your product and/or contact page and generate a lead because users are in the mind to buy or solve their problem. Facebook Ads: People visit Facebook to find out what their friends are up to and check out images, videos etc from them. They are not looking to buy a product or solve a problem they have. So if you show them ad regarding your product, it won't convert as well. Use Facebook ads to target broader segmented audience that you can target based on what their interests, behavior etc. In the video, I also share what kind of landing page you should bring users to and how much is CPC for each platform. Follow these basic suggestions when you are creating online marketing campaigns for your business.
Views: 450 vishal kalia
OFF Page SEO: Beginners Tutorial & Guide for You [New Checklist]
 
20:36
OFF Page SEO, You already know how important it is when you want to increase your Google Rankings. It helps Google’s Robots understand how CREDIBLE YOUR WEBSITE AND ITS Content is, so it can understand where to rank you in organic search results. In this SEO Tutorial, I am going to give you step by step explanation of what OFF Page SEO is and how you can improve it for your site. There are multiple factors that matter when focusing on off page SEO but main ones are: - Links (Backlinks) - Domain Authority & Page Authority - Bounce rate - Dwell Time - Domain Age There are two type of links: internal & external links. External links act like Votes and indicate to Google that your site and its content is credible. The more links you have, the better it is. Also, keep in mind that a link from a website with higher domain authority carries more weightage vs link from a website with lower domain authority. Other Videos on SEO: ---------------------------------------------------- How to get Indexed by Google? https://youtu.be/lpk7mGZqyeU ---------------------------------------------------- Learn SEO: Free SEO Training & SEO Tutorial for Beginners (2018) https://youtu.be/cllQstOAmYE ---------------------------------------------------- On Page SEO: Everything You Need to Know in 2018 https://youtu.be/2uVihbl9Hms ----------------------------------------------------
Views: 2014 vishal kalia
Competitor Website Analysis: How to Find What Technology Website is Using
 
06:51
[3 FREE Tools to SPY on VOGUE, ZARA, TARGET etc.] Have you ever wondered, I wish I knew what technologies my competitors are using to run their business or their marketing? and wished there was a website technology checker that I could use to spy on my competitors. In this video, I am going to show you 3 free tools that will help you identify technologies used on any website with a click of a button. and you can use this to identify what technologies your competitors are using, so you can use the same. Use can use this tool as website cms detector, website platform checker and/or use to do competitor website analysis. These 3 tools are: - BuiltWith - Wappalyzer - WhatRuns Even if you are a SaaS-based company and want to sell your services to clients who are using your competitors. You can use these tools to find out which companies are using the competitors product, create email list and then reach out to them. WhatsRuns and Wappalyzer are Extension that helps you identify technologies used on any website at the click of a button.
Views: 995 vishal kalia
How To Get a Job in Fashion Company (4 STEP PROCESS)
 
19:01
Do you want to get a job in your dream company? Then this Video Tutorial is for you, its a 4 Step process to help you land a job in your Dream Company in Any Field. 4 Step Process tells you: 1. How to research the target company? 2. What to do before you apply? 3. How to apply? 4. What to do after you apply? I share tips from LeTote, Rachel Roy, Glam4Good etc. companies. And ONE BONUS TIP, that I share in the end, will set you apart from 95% of the candidates that show up for an in-person interview, you definitely don't want to miss that. Other Videos: -------------------------------------- How to Choose the RIGHT Fashion Design School (in 4 Steps) https://www.youtube.com/watch?v=Oeizpkj1kO8 --------------------------------------- How to Become Fashion Designer TONIGHT? https://www.youtube.com/watch?v=gBlikJ2iTmA --------------------------------------- INSTAGRAM HASHTAG Research Hack (You don't want to miss) https://www.youtube.com/watch?v=X4B9bjvsRCI --------------------------------------- How to Increase Sales in your SHOPIFY Store? (1 Simple Trick) https://www.youtube.com/watch?v=AuJi24tVHHo
Views: 2920 vishal kalia
Instagram Hashtag Research: How to Get Instagram Followers Hack (2018)
 
06:32
Who doesn't want more Instagram followers? The first step in getting more free followers Instagram is to get your post in front of the most number of people. The Instagram community still uses hashtags to find relevant images. The first step is to do the Instagram hashtag research like a pro. ----------------------------- What is the correct number of hashtags you should use on an image? There are different schools of thought and some say to use 5 or 10 hashtags, I say use the maximum number of hashtags IG allows you to use. But the mistake most people make is using highly competitive hashtags, which serve no purpose. So I like to distribute my 30 hashtags in the following way: - 5: most popular (most likely they are competitive) - 5 hashtags: that have around 1 Million posts - 10 hashtags: that have between 500k - 1Million posts. - 10 hashtags: less than 100K posts This will allow you to have a good distribution of hashtags. ----------------------------- There are 3 Instagram hashtags research hacks that I use to get most views on my client's images. 1: Using Tool: Uber Suggest 2. Instagram Hashtag research features 3. Competitor's hashtag research UberSuggest.io is a great tool to find keywords related to your industry and then use those keywords on search feature on Instagram to find relevant and less competitive hashtags and add them to your list. Most people use the Search feature on Instagram to find hashtags but miss out on they hacks: a: college name hashtags b: Event hashtags c: Country-specific hashtags d: Magazine name hashtags Use these techniques to do Instagram hashtag research and it will help you expose your post to the most number of users thus resulting in free followers Instagram & free Instagram likes.
Views: 1068 vishal kalia
How To Be More Likeable in 60 secs?
 
09:53
How to get people to like you more at work, at school, at social gatherings? We all have heard that the first impression is the last impression. But how do we create everlasting first impressions? This tutorial is derived from the book The Charisma Myth by Olivia Fox Cabane, she talks about the easy way how you can make everlasting first impression. Did you know that in less than 6 seconds, people have made the decision about your economic level, education level, and success level? There are 3 ways to improve your first impression and be likable by everyone: 1. People like People like them. 2. Make the other person feel special 3. One word that you should use The Most in every conversation. The tutorial discusses step by step process on how to make yourself more likable and create kick ass first impressions. Do these 3 steps and you will increase your chances of creating a great first impression and be likeable. ************* Other Tutorials: ************* How to Get Rich at Young Age (4 Steps) https://www.youtube.com/watch?v=IS53DYg9PHo How to Become Fashion Designer TONIGHT? https://www.youtube.com/watch?v=gBlikJ2iTmA How to Improve Your Listening Skills by 7X? https://youtu.be/ybUJ3-KUlOc Artificial Intelligence: 13 Areas AI will Change Fashion Industry https://www.youtube.com/watch?v=a9Lp51oiCTo
Views: 184 vishal kalia
Fundraising Ideas: How To get Funding For Your Clothing Line [8 Ways]
 
16:49
Raising money for a fashion company and/or clothing line is always challenging. 00:00 So you haven't started or looking to start a fashion business and are searching for fundraising ideas for your clothing line. how to get funding for your fashion line and we're going to cover eight different ways you can raise money or get funding for your fashion. So we're going to talk about equity funding, debt financing, presales, strategic partnerships, consulting's, incubators, sponsorships and crowdfunding. 00:41 Equity financing or equity financing can be done in freeways, Angel Investment, vc funding or family and friends. So for this case, let's consider that you are either launching your first fashion line or you're launching a fashion tech company and you need money for MVP and you're looking to raise around $200,000. So Angel Investors and family and friends make sense when you're trying to raise less than $500,000. Vcs come into handy when you're trying to raise your series a which is at least over a million dollars. 01:31 So let's say if you're trying to raise $200,000, you will probably have a syndicate has between eight and 10 different angel investors who are going to find your $200,000. So the pros will be you get immediate cash on day one whenever you sign up with your syndicate. Number two, they provide expertise and connections. So make sure you just don't get any angel investor just because they have money trying to find the one who actually has connections or can open doors for you. Right? And the third thing is there, you don't have to pay them back, which is these are professional investors and they understand the risks. 02:42 The cons of doing money from angel or VC says, most likely they will require a seat on your board. Number two is they will take significant equity from your company. So something to keep in mind, right? The third is they may or may not keep an eye on your operations and get involved your day to day activities. And number four, which is very critical, especially if you're trying to raise money from VCs, is if you as a CEO is not performing well based on what they are expecting. They're expecting their expectations based on gross revenue users. Whatever your setup in the beginning, if you're not meeting those expectations, you can be pushed out of your own company by the board. 05:46 Debt financing. So debt is a loan you can get from banks, credit unions, a line of credit, and their pros and cons associated with debt financing. So first pro as it's comparatively easier to get money from a bank, then getting money from investors. Number two, there is no loss of equity. The con is if your business goes under, you will have to pay them back the money that you have actually borrowed from them. Number two is they will require some sort of collateral in exchange for the money 06:47 Number three is incubators. So there are multiple incubators depending on where you're located. So if you are in Silicon Valley, for example, we have YC, 500 startups that a lot of fashion incubator as well. So if you are in the early stage of businesses, you have some proven proof of concept. Usually, for about five to seven percent equity in your company, they will give you between 50 to $100,000 so at least it gets you going and gets you off the ground. 08:35 Number 4 is Presales, so from a customer's entice your customers that special incentive to get pre-orders from them. You don't necessarily have to utilize crowdfunding platforms from this, but you can take preorders on your own website. An example, if you're trying to sell a jacket, you know how you're going to upload image of six, six jackets in different colors and ask customers to preorder and it's whoever pet odors, you can give them 10, 20, or 30 percent discount and state that the top three most bordered colors of this jacket or most voted, most preorders that you get from whichever jacket. 09:27 Number 5 is through retailers, but this would require for you to build a relationship with the retailers and require some sort of negotiation negotiating skills from your site. So typically retailers, we'll pay you after the product sells, but if you build a relationship with them, you can negotiate them to get a deposit for your collection. Other videos: ---------------------------- How to start a clothing line for under $67? https://www.youtube.com/watch?v=3JKL3xIc0Oc ---------------------------- How to pick a fashion design school? [in 4 Steps] https://www.youtube.com/watch?v=Oeizpkj1kO8 ---------------------------- 4 Steps to find your dream job in fashion? https://www.youtube.com/watch?v=0DZgzKxTgew ----------------------------
Views: 411 vishal kalia
How To Market A Product - New Product Launch Checklist for Professionals [2019]
 
13:42
According to Harvard University professor, Clayton: 30,000 new products are launched each year and 95% of them fail. And it's not because the product sucks, it's because of lack of preparation i.e. weak Marketing Plan for the new product launch. then... How to market a product? This step by step 5 point checklist walks you thru New product launch checklist if you want to almost guarantee successful product launch. I use this template for all of my clients to ensure they have the best chance at successful product launch. This template can be used for any type of product you might have eg: clothing, beauty, SaaS, physical product, travel product etc. The principles and steps for successful product launch remain the same. In the tutorial I also share how you can run $5 Facebook Ads to promote your product for cheap, you can learn more about it here https://www.youtube.com/watch?v=3UnZDqs78bI And in order to keep track of where the traffic is coming from, you should create custom tracking URLs for each of the influencer, email campaign etc. You can learn more about them here - https://www.youtube.com/watch?v=ukDWwhJkO_A
Views: 1843 vishal kalia
How to Create Facebook Ads for Ecommerce Store
 
09:11
.... Setup Facebook Ad Campaign .... Facebook power editor can appear daunting if you have never run advertising campaigns before. In this video, I am going walk you thru Facebook Power Editor tutorial and show you step by step process of setting up your first Facebook marketing campaign. This is Video 1 of 3. Before you start with your Facebook ad campaign for your fashion business, you should do these 5 things, to get most from your ad campaigns. ----------------------------------- Facebook Ads Checklist: 5 Must-Do Tasks Prior to running your ads https://www.youtube.com/watch?v=euHZc-Ecjfs&t=55s ----------------------------------- In this video, we set up our first campaign and in next video, we will set up Ad sets and Ads. I would recommend running your Facebook Ads in two ways: 1. Traffic 2. Conversions. Traffic option allows you to send traffic from Facebook to any page on your website. This is a good option if your Facebook tracking pixel is new and has not collected data on users visiting your website. If your Facebook tracking pixel is seasoned and has collected at least 3 months of data, then you can use Conversions option and use Facebook to find people similar to the one's visiting your website since they are much more likely to be your next set of customers. Please always remember to A/B test every Ad set and/or Ads you run because that is the only way to keep costs low and know which ads are converting. Setting Up: Your complete Facebook Ad Campaign Tutorial: ----------------------------------- Video 1: Setting up: Ad Campaign https://youtu.be/qShIQaQTMA8 ----------------------------------- Video 2: Setting up: AD SET https://youtu.be/B1zRulF8KAI ----------------------------------- Video 3: Setting up: AD https://youtu.be/rCNQkeO5g6c -----------------------------------
Views: 1876 vishal kalia
Keyword Research Tutorial: 7 Untapped Tips (MUST WATCH)
 
08:14
In this video I am going to show you 7 Untapped ways to do keyword research that your competitors don’t know about. These are the ways that I use for my clients when searching keywords for them. Google's keyword research tool has been ok but the problem is, everyone else is using that tool and when you search there, it will only give you variations of that keyword. 7 Keyword Research Strategies: #1: Wikipedia.org: Search for your keyword or term and it will show your most popular articles on wikipedia. Then uses "content" section and related links to other articles from these articles. #2: Quora.com: Search for your key term and see what kind of questions people are asking on Fashion Merchandising or your topic. Then uses the results to pick untouched keywords and/or questions to create blog posts. #3: Reddit.com: Enter your main keyword and click on subreddits. It will show your popular topics there and use them for your blog post and/or keywords. #4: Google: Auto fill: Type in your keyword and don't press enter. Google will show you most popular search terms that has your keyword. #5: Google: Related Searches: After you have entered your keyword, click enter. Then scroll all the way to the bottom and Google shows your "related searches" and this is great way to find other keywords. #6: YouTube.com: Enter your main keyword and don't press enter. Google will recommend you what other keywords that are being searched with your main keyword. #7: Amazon.com: This is my favorite. Search for main keyword and visit books section. Open the book and you can find Table of Contents. Use those as keywords and/or blog topics. Please share which one is your favorite. I love #7. If you have other ways you search for keywords, please do share so we can learn together from each other. thank you :-)
Views: 245 vishal kalia
5 Phases of Customer Awareness
 
06:27
Customer awareness or prospect awareness is the first step when starting your marketing funnel. If you are starting out or already have been in business you can always revisit your prospect awareness funnel. Your main goal at this stage is to find out your target market and make them aware that they have a problem which will eventually be solved by your product. But you do not start by offering your product first, you start by nurturing a relationship with them. Get them to trust you and get familiar with your brand. Then, and only then you should offer them your product as a solution for their problem. As I mentioned in the Solution phase, creating solution based content is very important because that will establish your 'brand' value and provide the customer an ability to get a glimpse of your company's caring culture. In my other video, I discuss what are the 3 stages of your marketing funnel, you can visit it here if you want to learn more. https://www.youtube.com/watch?v=nc4U-ik6Hb0 thanks
Views: 376 vishal kalia
Want to Implement Artificial Intelligence in Your Business? [5 Tips] Start With AI here.
 
07:34
Artificial Intelligence is everywhere and I am sure if you have not been under a rock, you have come across it. And you want to implement artificial intelligence in business. There is a multitude of applications where AI can kick ass in your retail, clothing and beauty business. But the biggest question that I get asked, Where Do I Start? Let's break it down so you know where to start and 5 Tips that you should consider when picking an artificial technology for your business. Before you start .... Step 1: Find the business problem you want to solve. Step 2: Follow these 5 Tips when evaluating & implementing Artificial Intelligence technology. These 5 TIPS have personally saved me ton's of a headache when I was considering which ai technology to pick for my clients. It will save you ton's of time & money as well. #ArtificialIntelligence #ai #Retail Also, check out: 13 Areas where AI is Changing Fashion & Beauty Industry https://www.youtube.com/watch?v=a9Lp51oiCTo What is Artificial Intelligence (simple explanation) https://www.youtube.com/watch?v=9sRfihRSvt0 8 Ways to FUND Your Clothing Business https://www.youtube.com/watch?v=udT54wcRW-c
Views: 1596 vishal kalia
Facebook PPC Tutorial: How to Split Test Facebook Ad Sets (Step by Step)
 
06:40
Facebook PPC is a great way to drive traffic to your website. But in order to get maximum output from a Facebook advertising campaign, you need to keep split testing Facebook ads so you can find ad set that lands you maximum conversions. Under Facebook Ad set there are multiple settings: - Location - Age Group - Gender - Interests & Behaviors when you are a/b testing facebook ad sets, you can test all these things. But always remember, to test 1 Variable per ad set. eg: if you want to compare to ad sets on location, they keep all the settings the same but only change Location for the ad set. eg: One Ad set: the United States & Second Ad set: Canada This way, you would know if US or Canadian customers are converting the most or not. Then for other ad sets, you can keep location the same and test different age groups or Gender or Interests etc. -------------------------------------------- How to Install Facebook Tracking Pixel on Shopify? https://youtu.be/_DA1HGvyMz4 How to SPY on Competitors Best Facebook Ads? https://youtu.be/josTTjJ-GFA Facebook Ad Strategy for Beginners https://youtu.be/3UnZDqs78bI Facebook Audience Insights Tool: Tutorial https://youtu.be/zLku-KyFBOk Create Custom Audience https://youtu.be/whu-yBsgps0 Create Lookalike Audience https://youtu.be/dLrzhWsR_Qg Creating Facebook Ads https://youtu.be/qShIQaQTMA8 Creating Facebook Ad Set https://youtu.be/B1zRulF8KAI Split Test on Facebook Ads https://www.youtube.com/watch?v=p6H2hPIBHi8
Views: 1078 vishal kalia
Google's 4 Micro-moments for Fashion Shopper
 
07:58
Google defines Micro-moments as An intent rich moment when a person turns to a device to act on a need - to know, go, do or buy. According to Google, there are 4 key micro moments that a fashion shopper goes thru. There are 4 Micro moments fashion consumer goes thru: 1, I want to know - moments 2, I want to go - moments 3, I want to do - moments 4, I want to buy - moments As a Fashion brand, if you want to gain the loyalty of a customer, you should be there for your customer at each step. Google's statistics show: - 91% of smartphone users return to their phone while doing a task. - More than 100 Million hours of How-to content has been watched on YouTube in 2016. - 51% of consumers will buy a product from a company that was there for them in their search process vs the one they intended to buy from. As a fashion brand, what can you do? Each one of these micro-moments is an opportunity for the brand to be there for the customer so you can guide them to the purchasing moment. Be There: - Find out what journey your customer goes thru before they make the purchasing decision. Be aware of these micro-moments because each one presents an opportunity to pamper the customer. Be Useful: - Once you are aware of their needs, provide useful information in the form of text, images, videos etc that is relevant to the consumer and connect with them. As a fashion brand, it’s crucial that you should be aware of them. You can nurture the consumer at each step and lead them towards purchasing from your brand.
Views: 737 vishal kalia