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Search results “What is fashion brand” for the 2009
Fashion: brand and identity
 
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This week : brand and identity
Views: 2148 FRANCE 24 English
Luxury Fashion Executive Domenico De Sole: 'Stay the Course with the Brand'
 
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Domenico De Sole is chairman of Tom Ford International, the menswear brand that now includes beauty, accessories, fragrance and footwear. He is a lawyer by training, but made the transition to the fashion business when Gucci -- one of his clients -- hired him to join the company. That was in 1984. Over the next 20 years until his departure from Gucci in 2004, he engineered a remarkable turnaround, saving the company from hostile suitors and acquiring such key brands as Yves Saint Laurent and Alexander McQueen. Indeed, in the fashion world, the standard phrase for managing a successful turnaround has become "doing a Gucci." [email protected] asked De Sole for his perspective on the fashion business in a down economy, the consumer mentality, leadership and other topics. Read the transcript at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2203
Views: 15143 KnowledgeAtWharton
What is the value proposition of high-priced brand labels in fashion
 
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Interview with A.K.G. Nair, Group Director, Pearl Academy of Fashion, December 13, 2008, 1 pm
Views: 135 Murali D
Careers in Fashion : What Is Fashion Marketing?
 
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Fashion marketing advertises clothing lines to a target audience by creating a story, designing ads and getting the collection seen. Find out how important fashion marketing is with advice from a fashion designer, stylist and model in this free video on fashion jobs. Expert: Pegah Sasani Contact: www.pecosacecela.com Bio: Los Angeles-based designer and stylist Pegah Sasani first established her fashion line, "Pecosa Cecela" in 2007. Filmmaker: Nathan Boehme
Views: 35010 eHow
Going Green : The Future of Luxury
 
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It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands. This week The Luxury Channel investigates the industry's response to our changing world. We meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury, attend luxury industry summits in Monaco and Delhi and visit the 1.168 luxury eco fair in Paris to find out how luxury leaders are tackling issues of sustainability. In this programme we find that the world of luxury is changing fast, and might even provide some solutions to global challenges. http://www.theluxurychannel.tv http://www.facebook.com/pages/The-Luxury-Channel/291950065809
Views: 27979 TheLuxuryChannel
Careers in Fashion : What Is Fashion Advertising?
 
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Fashion advertising is what gets the clothing line seen by the masses, and it can take the form of billboards, magazine ads and editorials. Identify fashion advertising with advice from a fashion designer, stylist and model in this free video on fashion jobs. Expert: Pegah Sasani Contact: www.pecosacecela.com Bio: Los Angeles-based designer and stylist Pegah Sasani first established her fashion line, "Pecosa Cecela" in 2007. Filmmaker: Nathan Boehme
Views: 4355 eHow
Pricing of fashion, as a commodity and brand
 
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Interview with A.K.G. Nair, Group Director, Pearl Academy of Fashion, December 13, 2008, 1 pm
Views: 64 Murali D
Style Minute | Ep 031 | Remove Label From Suit Coat Sleeves
 
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Craig Stokes reminds viewers to remove the little brand label/tag from the sleeves of suit coats and blazers. This tag is often left on the coats for two reasons (1) the wearer didn't know that it should be removed or (2) having the label on the sleeve was a way to show people what brand you were wearing. Keep in mind that your clothing (regardless of the brand) and the way it is worn (fit) should sell your style - not the label on the sleeve. Stay connected with Style Minute's host, Craig Stokes on, on Twitter: http://www.twitter.com/craigstokes.
Views: 46307 StyleMinute
Brand & Branding
 
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Ellison Belt discuss "brand" and "branding" and how Mojoloco approaches the market.
Views: 2044 mojolocollc
Witness Brand Clothing
 
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This is a promotional web video we did for Witness Brand Clothing. All they gave us were the pictures they had of their models wearing the clothes. We wrote the script and did all the graphics and effects to make their still pictures comes to life. We also designed their logo.
ILLUMINATI CLOTHING COMPANIES
 
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pictures taken from karmaloop.com some clothing companies mentioned: freshness artful dodger captial abstrax inform4tion lrg rebel 8 tits freshjive Sons Of Liberty insight alife obey propaganda
Views: 107134 ImaginaryFoundation
MCM | History of MCM
 
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MCM (Mode Creation Munich), the renowned European luxury brand is making a major comeback in the premium accessories market. Drawing inspiration from its decades-old heritage, the MCM specialises in manufacturing superior-quality leather travel goods, as well as stylish and functional pieces, such as handbags, small leather goods, luggage and clothing. Today, MCM is drawing on its tradition of prestige and quality while it takes its place as a major global luxury brand. A long-time favourite of international royalty, celebrities and VIPs, MCM is embarking on a dynamic stage of global expansion. The brand has beautiful architect-designed boutiques in cities such as London, Berlin, Athens and Beijing, and is sold by prestigious retailers in key markets such as the USA, the UK, Russia and Dubai, as well as Italy and Germany. MCM has over 70 stores (200 points of sale) in nearly 35 countries and eight offices all over the world, with new stores opening monthly. #MCM #Mode Creation Munich Please visit www.mcmworldwide.com for more info Facebook : https://www.facebook.com/MCMWorldwide Twitter : https://twitter.com/mcmtweets Instagram : https://instagram.com/mcmworldwide/ Linkedin : www.linkedin.com/companies/mcm-worldwide
Views: 17264 MCM
Fashion For All: Developing the Identity & Brand
 
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This video is the first of many where you get to tag along on my insane journey in launching a non profit organization in the midst of a precarious economy. Am I insane? Find out! www.fashionforall.org
Views: 149 Felicia Sullivan
Brand Management Part 2
 
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Noel Capon talks to Barton Warner, VP U.S. Marketing and New Business Development, Bayer. See also http://www.axcesscapon.com
Views: 4261 Noel Capon
Documentary Branding
 
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This year, we've all lost trust in corporations and institutions. (They have ads, we have remotes.) We simply trust people. That we know or feel we know.
Views: 147 AHouseOnFireVideo
Fashion Models Fashion Week  Top Designers Clothing Brands
 
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Fashion Week Los Angeles highlights. http://www.ExploreTalent.com Catch a glimpse at the hot fashions at the Los Angeles Fashion week.
Views: 413 ExploreTalent
WORLD'S  BEST BRANDS
 
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Views: 1882 Prashant Sharma
Why do we wear name brand shirts?
 
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Not to bring in hypocricy, but it's just that there's been an increasing number of name brand shirts because everyone's just advertising it. I'm not going to lie, I fell for the advertising and have some shirts :)
Views: 4798 GoodnessGraceious
LEMAR AND DAULEY INTERVIEW on CDR: Fashion Branding, Le Da Soul Mixtape, + More
 
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Shine Travis and Holley Monelle talk to Kareem Co-Founder of Lemar and Dauley about the success of his brand, their new De La Soul Tribute project with Mick Boogie available now, how Lemar and Dauley was founded, urban fashion trends, collaborations between hip hop and fashion, what new pieces we can expect by the brand and much more...
Views: 739 ShineTravis
Carlo Fei on luxury, fashion and the customer experience
 
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Luxury expert Carlo Fei was in New York to conduct his annual Luxury Fashion Experience Survey. He spoke with me about the luxury store experience, pop-up stores, and what luxury brands must do to come out strong when the recession is over.
Views: 1098 meetschmitt
Chinese fashion week takes to runway
 
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China Fashion Week for autumn/winter 2009-2010 opened on Tuesday in Beijing, with more than 20 domestic brands showing their new collections.
Views: 2953 AFP news agency
FLUXUS BRAND
 
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The clothing line Fluxus, takes its name from one of the most radical and experimental art movements of the 60's noted for the blending of different artistic disciplines, visual arts, music and literature. Fluxus celebrates the relationship between everyday life and art, blending and connecting different artistic media. We aim to embody the Fluxus spirit, in intermingling different philosophies, cultures, languages and experiences with fashion as the focus. We specialize in "avant garde" basics such as tops, dresses, jackets, while combining various fabrics, washes...Fluxus is un-complicated yet unique and an extension of the individual. Creating Fluxus is an Art, wearing Fluxus is an Art.
Views: 918 fLuXuSBrand
Prof. Shi Zhang on Chinese brands
 
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Shi Zhang, a marketing professor at UCLAs Andersen School of Management, talks with me about brands in China. Do Chinese firms have a strategy for their brands? What do Chinese managers know about branding? And how about the brand China?
Views: 321 meetschmitt
Anna Sui: Fashion World Revamped by Bad Economy, Internet
 
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What is the nature of fashion's influence over national and international identities? How does fashion brand particular countries, lifestyles, and cities on a global scale? Speaking at the CUNY Graduate Center, New York Times writer Guy Trebay is joined by fashion designers Gabi Asfour, Anna Sui, and others for a discussion about the power of fashion. Eugenia Paulicelli, Professor of Italian and Comparative Literature and founder of the Graduate Center's Fashion Studies concentration, will moderate.
Views: 742 CUNYMedia
BRAND NEW FASHION EARRINGS, ASSORTED STYLES AND COLORS
 
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Jewelry http://www.la-tienda.ws/Joyeria
Views: 147 bincol77
17 Minutes with junaid aziz Part 1
 
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Junaid Aziz Brand Manager Rolex, shares his up-close and personal experience of the world of Luxury Brand management, and discusses the increasing uncertainty between luxury and fashion. Fashion at best may be compared with contemporary art and Luxury only with modern art. In Fashion, there is no conventions, no fixed rules. Everything is permitted. It is a world with limited tangible content, where talent rubs shoulders with vulgarity. Luxury Brand Management is a conciliation of Opposites, the challenge is to constantly renew and perpetuate the dream, this searching for variables within the invariable, is how the great names I.e. Rolex, Cartier, Montblanc etc are indisputable and the others have disappeared. Recorded by Business Plus
Views: 697 Tungu2
RIDAO PRIVEE.wmv
 
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RIDAO is a young fashion brand. Do you know this brand? Casual Style and masculine/femenine look.
Views: 540 DJSJDDFFJ
Own Label Trip to India
 
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The Adili own label team tour India visiting existing ethical suppliers, organic farms, eco friendly dyeing plants and fair trade cooperatives all in the quest of producing a fashion collection with an eco chic difference.
Views: 551 AdiliOnline
How to Align Your Brand with Your Sales Strategy
 
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http://www.BrandBetterSellBetter.com Jorg and Tom talks about aligning your brand with your sales strategy, insights into leveraging & integrating branding principles with sales force management to maximize success. Jörg Dietzel is the Founder & CEO of Jörg Dietzel Brand Consultants, advises and manages some of the world's leading brands and numerous local SMEs, is The Consultant on Channel NewsAsia, and teaches Strategic Brand Management at SMU and NUS. TOM ABBOTT is the Founder & President of Soho Sales Coaching, an Associate Consultant with the [email protected], adjunct instructor of Sales Strategies at Sprott-Shaw Business College in Canada, as a sales representative had a closing ratio of 100% with zero policy cancellations, featured cover story for a recent issue of Make It Business magazine, and a recent guest on Business Insanity Talk Radio. Programme Highlights: 1. Formulating your marketing strategy that addresses key factors in consumers purchasing behaviors 2. Tapping on the megatrends in Asia to reposition your marketing strategies for maximum returns 3. Managing your brand effectively for consistent and positive brand experience 4. Identifying tools and new media options suitable for individual marketing communication 5. Evaluating your marketing campaigns and delving into key factors of creating leading brands in Asia 6. Focusing on the qualities of great sales leaders who build relationships and serve as role models 7. Developing compensation plans that suit the position, marketing objectives, and customers served 8. Recruiting and retaining the best-qualified salespeople to help reach your marketing objectives 9. Assessing productivity and analyzing profitability of the sales volume brought in by each salesperson 10. Automating your sales force through the effective integration of technology http://www.BrandBetterSellBetter.com
Views: 3656 VideoLane
Akoo Clothing Brand - "Inside The Craft"
 
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Akoo Clothing Brand - "Inside The Craft"
Views: 701 RunPlayBack
CASSIDA luxury fashion @ Miss Vienna 2009
 
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See the Cassida fashion show at Miss Vienna 2009 ! CASSIDA LUXURY FASHION is a new superior brand by fashion designer Michael Quester, who has won several international fashion contests and recently launched his first independent luxury streetwear collection 2008/2009. The background and inspiration of the designs is the glory and glamour of the ancient roman empire, so the excellent unique style and a perfect combination of multiple colors, extravagant prints, applications and glitters satify already a wide range of several celebrities as Rihanna, Elle MacPherson, Samantha Ronson, Jessica Alba and Johnny Depp. Cassida luxury fashion sets new standards with the high quality, own custom cuts and sewings, which are all copyrighted and is finally a great new offer for fashion lovers, looking for new different luxury t-shirt styles. Cassida Luxury Fashion was one of the official sponsors at the Miss Vienna Contest 2009 and supports also young music artists with its exclusive fashion. The collection you will love is available at www.cassidashop.com
Views: 790 cassida666
Lady Gaga - Fashion (Lyrics)
 
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http://kawayistrawberry.spaces.live.com/ Lady Gaga - Fashion (Lyrics) Ohhh Ohhh La La La I am, I'm too fabu-lous I'm so, fierce that it's so nuts I live, to be model thin Dress me, I'm your manne-quin J'adore Vivienne, habillez-moi Gucci, Fendi, et Prada. Valentino, Armani too. Merde I love them Jimmy Choo. Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (2x) Ohhh Ohhh La La La We love designer I need, some new stile-ttos Can't walk, down the street in those You are, who you wear it's true A girl's just as hot as the shoes she choose J'adore Weitzman, habillez-moi Louis, Dolce Gabbana, Alexander McQueen, eh ou. Merde I love those Manolo Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (2x) Ohhh Ohhh La La La We love designer (2x) Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (4x)
Views: 6925692 AllyJan L
Architectural branding (part 1): What is it?
 
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I invited Ursula Raffelt, a PhD student at University of Munich, to my studio to talk about her dissertation on architectural branding. She provides great examples of buildings that enhance the brand experience and talks about the different perspectives architects and brand managers have on the topic. Parts 2 (NYC Tour) and 3 (What did we learn) to come soon!
Views: 2295 meetschmitt
Digital Brand Universe
 
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Building a Digital Brand Universe is a fundamental of the Digital Royalty philosophy. We created the concept to serve as a road map for digital integration.
Views: 1059 DigitalRoyalty
Sabyasachi's tips for your wedding day
 
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Great Indian Bazaar: Fashion designer Sabyasachi Mukherjee provides tips on how you can look your best on your wedding day.
Views: 60291 NDTV
Fashion with Occult, Illuminati, Masonic, and Satanic symbols
 
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Occult T-shirts from Macy's: Marc Ecko, Ed Hardy, American Rag, Tommy Hilfiger, Guess, DKNY Jeans, Calvin Klein, Zoo York, LRG, Lucky Brand Jeans, INC International Concepts... and I'm sure many more companies simultaneously campaigning to plaster ignorant peoples' chests with esoteric symbols.
Views: 39689 nwoFAILing
Celebrity Catwalk Host Krista Ayne: Dollhouse: Indashio: Shoes
 
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Dollhouse - You are beautiful - Shoes New York based Dollhouse has been regarded by industry leaders and consumers alike as a leading fashion brand in the juniors market since its first denim jeans hit retail in 1995. With both core basics and cutting edge designs, an endless supply of new fashions virtually every month, and a strong marketing story to support its products, the company has seen consistent growth and enjoyed wide and expanding distribution in stores across America and in Canada, Europe, Asia, and South America. Targeted primarily to young women ages 15-25, Dollhouse fulfills the needs of these consumers by consistently delivering a high price/value relationship. Keeping true to the promise of the brand, Dollhouse offers the styling, design, washes and fit expected of jeans carrying a significantly higher retail price. Our mission is to continue to offer high quality apparel at an affordable price, ensuring our consumers that Dollhouse will always deliver on this promise. Dollhouse has dedicated in-house teams for design and product development, production, sales and marketing, and a highly skilled back office operation to efficiently handle order processing, accounting, IT and the like. With exceptionally strong manufacturing partners, Dollhouse is highly respected for its quality, service, and dependability. Our design team travels the world, constantly monitoring new trends lending inspiration to our ever changing product mix. Look to Dollhouse to deliver trend-right, fashionable, affordable products that provide our consumers with the fashions they demand and retailers the sales they expect from a world class brand.
Views: 1360 Celeb Catwalk
Steve MacDonald - Branding and Marketing Expert - Part 1
 
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Inc. magazine says that the nation's fastest-growing private companies are making use of social media. Forbes magazine calls social media a fundamental shift that is here to stay. The best part is that most social media costs nothing as long as you know how to use it. This BizTalk interview introduces the possibilities of what social media can do to help grow your business. Steven MacDonald, founder of StudioHDV, introduces the concepts woven in with specific examples that are the fundamentals that every business should deploy as an ongoing part of their marketing strategies. www.StudioHDV.com
Views: 5589 BillabongTVShows
OVO Style / GUESS - Commercial 'Budapest'.
 
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GUESS / www.guess.com Guess (styled as GUESS?) is an American name-brand clothing line. Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano. Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers born in Ouarzazate, Morocco. They moved to California in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named "Marilyn" (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.[citation needed] Their advertising campaigns began in 1982, and they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of widely-recognized supermodels, many of whom first achieved prominence via the ad campaigns. In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, [2] reportedly designed specifically for the film. The Guess emblem with the famous question mark in the center.During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the"Guess Collection" The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess".
Views: 325 OVOStyle
Top Brands
 
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Top Brands at Bargain Prices.... That's Dollar General
Views: 2553 MyDollarGeneral
OVO Style / GUESS - Commercial 'Mambo'.
 
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GUESS / www.guess.com Guess (styled as GUESS?) is an American name-brand clothing line. Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano. Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers born in Ouarzazate, Morocco. They moved to California in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named "Marilyn" (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.[citation needed] Their advertising campaigns began in 1982, and they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of widely-recognized supermodels, many of whom first achieved prominence via the ad campaigns. In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, [2] reportedly designed specifically for the film. The Guess emblem with the famous question mark in the center.During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the"Guess Collection" The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess".
Views: 2769 OVOStyle
One Life Brand Men's Collection Fall 09 - HotterThanHollywood.com Interview
 
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One Life Brand/One Life 2 Live has always been a mega hot line for HotterThanHollywood.com and now they are offering their rockin' styles, superior fit and quality to the fellas. This video features Patricia Thorton (One Life's director of sales) showing what's coming up for the men's debut collection for Fall 09. To purchase One Life Brand go to www.HotterThanHollywood.com
Views: 109 workhorse666
Michael Jordan Concept Commercial For The Jumpman Brand - The Beginning
 
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Every legend has a beginning. This is my concept ad for the jumpman brand featuring all 23 legendary jumpman shoes. Remember it all begins at 1.
Views: 776 TheSin6productions
Resort 2010 St. John Yellow Label
 
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Introducing the Resort 2010 Yellow Label Collection from St. John
Views: 1020 StJohnKnits
Personal Branding - Is Green the Color of Your Brand?
 
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Personal branding - green - does green best represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.
Views: 6216 william arruda
Florida's Next Top Model ( Lucky Brand Jeans Haul ) 12/4/09
 
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For Those of you who don't know, I make a video everyday. If you like this one be sure to check out all the rest, and subscribe for future videos. We are Florida's Next Top Model. We went shopping at Lucky Brand Jeans and came back with some fancy pants! Keep watching till the end to see us model what we got!
Views: 6896 TheTimTracker
2fresh4yall Concept Store Visual
 
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OBSESS.BUY.COLLECT.READ.THINK.ADDICT...2fresh4yall (including bar/lounge, barber shop and clothing store) is a company/fashion gettogheter to show the unique soul in a person. Question is, how much do you know about the actual clothing items that you wear for the moment? Nothing? Not much? Worry no longer. 2fresh4yall brand servs not only as a fresh and up-to-date clothing linte/store but also as a learning center for urban culture. Take your chance, sit down with D. and chop it up about the... Our slogan is simple, "don't go with a style, create one." Think of us as a support group for the independent culture. Were trying to put the spotlight where we think it really belong, because it is much more than clothing and concepts, its a way of living. Be sure to stay tuned with http://the24club.com!
Views: 11470 THE24CLUB
Stacy Anderson - MA Strategic Fashion Marketing
 
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Student: Stacy Anderson. Course: http://www.arts.ac.uk/fashion/courses/graduate-school/business-and-management/ma-strategic-fashion-marketing/