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Search results “What is fashion brand” for the 2009
Fashion: brand and identity
 
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This week : brand and identity
Views: 2208 FRANCE 24 English
Luxury Fashion Executive Domenico De Sole: 'Stay the Course with the Brand'
 
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Domenico De Sole is chairman of Tom Ford International, the menswear brand that now includes beauty, accessories, fragrance and footwear. He is a lawyer by training, but made the transition to the fashion business when Gucci -- one of his clients -- hired him to join the company. That was in 1984. Over the next 20 years until his departure from Gucci in 2004, he engineered a remarkable turnaround, saving the company from hostile suitors and acquiring such key brands as Yves Saint Laurent and Alexander McQueen. Indeed, in the fashion world, the standard phrase for managing a successful turnaround has become "doing a Gucci." [email protected] asked De Sole for his perspective on the fashion business in a down economy, the consumer mentality, leadership and other topics. Read the transcript at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2203
Views: 15407 KnowledgeAtWharton
FSF   SOCIAL NETWORKING FASHION BRANDS
 
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FASHION SCHOLARSHIP FUND
Views: 204 MFONYC
What is the value proposition of high-priced brand labels in fashion
 
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Interview with A.K.G. Nair, Group Director, Pearl Academy of Fashion, December 13, 2008, 1 pm
Views: 141 Murali D
Going Green : The Future of Luxury
 
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It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands. This week The Luxury Channel investigates the industry's response to our changing world. We meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury, attend luxury industry summits in Monaco and Delhi and visit the 1.168 luxury eco fair in Paris to find out how luxury leaders are tackling issues of sustainability. In this programme we find that the world of luxury is changing fast, and might even provide some solutions to global challenges. http://www.theluxurychannel.tv http://www.facebook.com/pages/The-Luxury-Channel/291950065809
Views: 28819 TheLuxuryChannel
MCM | History of MCM
 
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MCM (Mode Creation Munich), the renowned European luxury brand is making a major comeback in the premium accessories market. Drawing inspiration from its decades-old heritage, the MCM specialises in manufacturing superior-quality leather travel goods, as well as stylish and functional pieces, such as handbags, small leather goods, luggage and clothing. Today, MCM is drawing on its tradition of prestige and quality while it takes its place as a major global luxury brand. A long-time favourite of international royalty, celebrities and VIPs, MCM is embarking on a dynamic stage of global expansion. The brand has beautiful architect-designed boutiques in cities such as London, Berlin, Athens and Beijing, and is sold by prestigious retailers in key markets such as the USA, the UK, Russia and Dubai, as well as Italy and Germany. MCM has over 70 stores (200 points of sale) in nearly 35 countries and eight offices all over the world, with new stores opening monthly. #MCM #Mode Creation Munich Please visit www.mcmworldwide.com for more info Facebook : https://www.facebook.com/MCMWorldwide Twitter : https://twitter.com/mcmtweets Instagram : https://instagram.com/mcmworldwide/ Linkedin : www.linkedin.com/companies/mcm-worldwide
Views: 19064 MCM
Personal Branding - Is Green the Color of Your Brand?
 
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Personal branding - green - does green best represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.
Views: 6305 william arruda
Lady Gaga - Bad Romance
 
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LADY GAGA / JOANNE NEW ALBUM / OUT NOW iTunes: http://smarturl.it/Joanne Google Play: http://smarturl.it/Joanne.gp Amazon: http://smarturl.it/Joanne.amz LadyGaga.com: http://smarturl.it/GagaStore FOLLOW LADY GAGA: http://www.facebook.com/ladygaga http://www.twitter.com/ladygaga http://www.instagram.com/ladygaga http://www.snapchat.com/add/ladygaga http://smarturl.it/LG.sp EMAIL LIST: http://smarturl.it/LadyGaga.News Music video by Lady Gaga performing Bad Romance. (C) 2009 Interscope Records #VEVOCertified on January 31, 2010. http://www.vevo.com/certified http://www.youtube.com/vevocertified
Views: 1060452655 LadyGagaVEVO
Inside the Brand- The Fashion Show PT 1
 
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In this episode of Inside the Brand, film maker Franck Onouviet gives you a complete behind the scenes access look as crunch time hits for designer Kimathi of Jamhuri Wear. We watch him as he goes through the motions of producing and selecting models for a charity fashion show that Jamhuri Wear headlined on April 23rd 2009. The soiree hosted by the African Students Union at The City College of New York was held at the Immaculate Riverside Church ballroom in New York City. Jamhuri Wear debuted pieces from their eagerly awaited Spring 09 Heritage Rich Collection. Madness! part 2 coming soon...enjoy. Thanks to all the models, talent, guests and especially the organizers who worked hard to put this show together congrats. http://jamhuriwear.com/
Views: 1085 jwgazette
Brand Management Definition - What Does Brand Management Mean?
 
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Go to http://www.corporatevocabulary.com for the complete lesson on Brand Management and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Management.
Views: 920 ereflect
Pricing of fashion, as a commodity and brand
 
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Interview with A.K.G. Nair, Group Director, Pearl Academy of Fashion, December 13, 2008, 1 pm
Views: 66 Murali D
People Don't Buy Products They Buy Brands
 
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www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations.Coca Colas European marketing Director, George Bradt, explains to me how people buy brands not products and hints as to why the New Coke was not as popular s the Old Coke. © PR Smith 1994 from the Marketing CDs series. Very valid today.
Views: 4991 PRSmith1000
Images everywhere in fashion
 
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All the best from the catwalks and behind the scenes at the big names in haute couture. In this edition: indie magazines (Crash magazine) - Changing the image of a brand.
Views: 818 FRANCE 24 English
2-1 Fashion brand : The Terminal - Hugo boss
 
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Hugo boss
Views: 4544 Hak K
Stevi - Fashion Guru; Associate Manager
 
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Whats the dress code at P&G? Well, if Stevi had her way, probably a lot more elegant, contemporary, cropped, breathable, flowing, or couture. An award-winning, full-fledged fashion designer, hear why Stevi is just as excited about the future of baby care as she is about her latest creation. And, no, it has nothing to do with fiercer diapers.
Views: 7558 P&G Careers
Latest Branded Wear
 
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http://www.buy-designer-wear.com/ Buy Designer Wear is mainly dealing in brand new shoes, sandals, slippers, boots, clothes, bags, handbags. For the good quality, fast shipping, safe payment and better service, those items are being well exporting to many countries, like USA (America), France, United Kingdom, Canada, Australia and so on. Sincerely hope to work with you. We will give you more competitive price. Newest Style Sport Shoe Brand Shoe Running Shoe Leather Shoe Factory price, sport shoes, mens sport shoes, designer shoes 1, Features of our products: 1) High quality with reasonable price. 2) Original package and tags. 3) Fashion design. 4) Factory price. 5) Drop ship 100% door to door. 6) Various styles and colors on our website. 7) Branded Wear with high quality.
Views: 67 buydesignerwear
Gucci Brand Project
 
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Video I made for the intro to our Brand Strategy project for Gucci.
Views: 1762 Jodi Jahnke
Fashion For All: Developing the Identity & Brand
 
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This video is the first of many where you get to tag along on my insane journey in launching a non profit organization in the midst of a precarious economy. Am I insane? Find out! www.fashionforall.org
Views: 150 Felicia Sullivan
Latest Branded Bags
 
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http://www.buy-designer-wear.com/ Buy Designer Wear is mainly dealing in brand new shoes, sandals, slippers, boots, clothes, bags, handbags. For the good quality, fast shipping, safe payment and better service, those items are being well exporting to many countries, like USA (America), France, United Kingdom, Canada, Australia and so on. Sincerely hope to work with you. We will give you more competitive price. Newest Style Sport Shoe Brand Shoe Running Shoe Leather Shoe Factory price, sport shoes, mens sport shoes, designer shoes 1, Features of our products: 1) High quality with reasonable price. 2) Original package and tags. 3) Fashion design. 4) Factory price. 5) Drop ship 100% door to door. 6) Various styles and colors on our website. 7) Branded Wear with high quality.
Views: 6876 buydesignerwear
Witness Brand Clothing
 
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This is a promotional web video we did for Witness Brand Clothing. All they gave us were the pictures they had of their models wearing the clothes. We wrote the script and did all the graphics and effects to make their still pictures comes to life. We also designed their logo.
Personal Brand Development
 
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What are some components that you need to incorporate in your personal brand? Find out here...
Views: 376 Naturally London
Careers in Fashion : What Is a Fashion Technical Designer?
 
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A fashion technical designer is a pattern maker who constructs the garments based on the illustrator's drawings. See how technical designers can work for fashion designers or work freelance with advice from a fashion designer, stylist and model in this free video on fashion jobs. Expert: Pegah Sasani Contact: www.pecosacecela.com Bio: Los Angeles-based designer and stylist Pegah Sasani first established her fashion line, "Pecosa Cecela" in 2007. Filmmaker: Nathan Boehme
Views: 8875 eHow
Carlo Fei on luxury, fashion and the customer experience
 
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Luxury expert Carlo Fei was in New York to conduct his annual Luxury Fashion Experience Survey. He spoke with me about the luxury store experience, pop-up stores, and what luxury brands must do to come out strong when the recession is over.
Views: 1131 meetschmitt
LEMAR AND DAULEY INTERVIEW on CDR: Fashion Branding, Le Da Soul Mixtape, + More
 
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Shine Travis and Holley Monelle talk to Kareem Co-Founder of Lemar and Dauley about the success of his brand, their new De La Soul Tribute project with Mick Boogie available now, how Lemar and Dauley was founded, urban fashion trends, collaborations between hip hop and fashion, what new pieces we can expect by the brand and much more...
Views: 740 ShineTravis
PREPPY BRANDS
 
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This is a compilation of the most important Preppy Brands.You will not see here Abrecrombie and Fitch, Aeropostale, American Eagle and Hollister because they aren't preppy. Being preppy is about being the old money way. Classic clothing as you see here, inspired by old universities, the sport of sailing, polo, tennis, and golf. clarks shoes ralph lauren brooks brothers vicomte arthur ck bradley gant j crew j press ll bean lacoste lilly pulitzer paul stuart pringle of scotland sperry topsiders andover shop tommy hilfiger vinyard vines faconnable fred perry hickey freeman paul smith nantucket brand smathers and branson southern tide southern proper
Views: 17946 preppychrisbou
The FUBU Story | A History Of Fubu Clothing  & How They Flipped Clothing To A $350M Company
 
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Here is a inside look on one of the most successful Urban Clothing companies in History. Fubu (For Us, By Us )became a 350 Million dollar a year company from a modest dollar investment. In this series we will talk to the founders and give you there take of How they did it and where they are in 2009
Views: 21355 Vida Beauty
Lion Brand 2009 Fashion Show
 
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Simply Scarves: Lion Brand 2009 Fashion Show More from Lion Brand® Stay updated: https://lby.co/2BJR65R Facebook http://www.facebook.com/LionBrandYarns/ Instagram http://www.instagram.com/lionbrandyarn/ Pinterest http://www.pinterest.com/lionbrandyarn/ Twitter http://twitter.com/lionbrandyarn
Views: 54599 LionBrandYarn
FCUK Fashion Show - L.A Fashion Week
 
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Explore talent presents the French Connection Fashion Show during L.A Fashion week FCUK is the shortened form for French Connection. It operates at the upper end of the middle market offering a fashion-forward range of quality products at affordable prices. Its customers, typically aged 18-35, appreciate that the brand is at the leading edge of high street fashion and offers quality, stylish products. It designs ranges of both men's and women's products from underwear to outerwear, casual wear to suits, denim, accessories and kidswear. FCUK branding has become synonymous with contemporary, cool fashion and has been extended into complimentary licensed products including men's and women's toiletries, shoes, watches and eyewear which together represent the third major profit stream for the Group. Our men's and ladies'toiletries licence in the UK with Boots has produced a hugely successful range of toiletries which quickly became best sellers. Zirh Skin Nutrition has developed fcuk fragrances for the rest of the world. FCUK design teams are based in London and have the products manufactured in specialist facilities in Europe and Asia.Now FCUK has already had many branches in Shang. What FCUK shows is not only the brand for fashionalbe dress but also the living attitude and philosophy . And in 2006, just as its mottos say-Fashion fades, style is eternal, FCUK will still keep its usual style and will continue blowing a british fashion in Shanghai. Where to buy FCUK Location1: 1F, Shanghai Xintiandi Tel:021-63112288 Location2: 1F, Shanghai Ganghui Square Tel:021-64070111 Location3: 3F, Shang Henglong Square Tel:021-62790910 Location4: B1, Shanghai Huashi Shopping Center Tel:021-63879028 Location5: 2F, Shanghai Longzhimeng Shopping Center (frenchconnection.com) http://www.blacktree.tv A BlackTree Media Production Thank you for watching! Blacktree is at all the hottest events on the planet (award shows, movie premieres and press junkets, fashion shows, etc.) and now BLACKTREE ON TV brings stars to YOU on Soul of the South! Watch Full episodes below, and tune in! WEEKDAYS | 5:30 – 6:00pm, 1-1:30am WEEKENDS | 5 – 6:00pm Sat & Sun (CST) _________________________ BlackTree Media Production Subscribe to our channel http://goo.gl/lVN14 Log onto our stream at http://goo.gl/74Ama Follow us on twitter @BlackTreeTV Click here to see more unique video at Comcast Xfinity 'Celebrate BlackTV' click here: http://xfin.tv/1sgUqKk Click here to see more unique video at Comcast Xfinity 'Celebrate BlackTV' click here: http://xfin.tv/1sgUqKk Blacktree is at all the hottest events on the planet (award shows, movie premieres and press junkets, fashion shows, etc.) and now BLACKTREE ON TV brings stars to YOU on Soul of the South! Watch Full episodes below, and tune in! WEEKDAYS | 5:30 – 6:00pm, 1-1:30am WEEKENDS | 5 – 6:00pm Sat & Sun (CST) A BlackTree Media Production Subscribe to our channel http://goo.gl/lVN14 Log onto our stream at http://goo.gl/74Ama Follow us on twitter @BlackTreeTV
Views: 421532 BlackTree TV
BRAND NEW FASHION EARRINGS, ASSORTED STYLES AND COLORS
 
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Jewelry http://www.la-tienda.ws/Joyeria
Views: 151 bincol77
Young fashion designers make their mark in Beijing
 
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China's newly rich have a penchant for expensive designer clothes and western brands. But they are now looking for something different, to show they have taste and style. This evolution in consumer habits - wanting to buy what looks good, not just what is expensive -- has helped a group of independent fashion designers make their mark. Duration: 01:51.
Views: 1451 AFP news agency
Brand Positioning Definition - What Does Brand Positioning Mean?
 
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Go to http://www.corporatevocabulary.com for the complete lesson on Brand Positioning and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Positioning.
Views: 2548 ereflect
MODEPALAST - brand new expo
 
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MODEPALAST - brand new expo sales exhibition for fashion, jewellery and accessories Cutting-edge fashion, jewellery and accessories can be experienced and bought at first hand by style enthusiasts at MODEPALAST in Vienna. More than 90 Austrian and international labels show Prêt-à-porter fashion and trendy street fashion on 1200 sq.m. exhibition space. For seven years now, MODEPALAST is considered as a stepping stone for young talents, and allows an audience interested in fashion to personally get to know the designers and their current collections and products. Alongside well-established Austrian brands as Martina Rogy, Marcel Ostertag, ulliko, unartig or art point, upcoming labels such as [ep_anoui], Mayi or INA KENT mark the start of the warmer season. During four days, MODEPALAST provides its visitors an insight into the young, multifaceted, and talented European fashion scene. Furthermore, a compact programme tops the event off with daily fashion shows, MODEPALAST side events all over town, late night shopping, MODEPALAST parties and presentations. Starting in 2003 with a small show introducing Viennese fashion designers, MODEPALAST by now has turned into a successful spring event on a big scale.
Views: 965 Modepalast
How to pronounce fashion designers
 
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Connie and Marcus teach you how to pronounce your favorite fashion designers. http://www.chictopia.com/photo/show/65591-h-m-dress-top
Views: 64278 Chictopia
Fashion Week 2009 - One Life Brand Spring/Summer Collection - HotterThanHollywood.com
 
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The designer line One Life 2 Live is HotterThanHollywood.com's #1 selling line for very good reason. This video shows a Hotter Than Hollywood buying trip during Los Angeles Fashion week. Learn about the line and what makes it incredibly special. To purchase this line click go to -http://www.hotterthanhollywood.com/designer/One_Life_2_Live
Views: 2260 workhorse666
AVSEQ01
 
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Aspen Dossier Brand Essence: Aspen is the latest Fashion watches Brand for the young, independent and confident women of India. Confident women take important decisions related to their friendship; career; life-partner etc on their own based on the information that they get and the impressions that they form. Aspen appeals to these women with a keen aesthetic sense of their own. Aspen customers are interested in knowing what is right personally for them rather than being either a fashion trend-setter or a follower. Aspen Range: Like the many moods of a woman, there are many ranges of Aspen watches suiting different moods / occasions of the Aspen customer. Elegant Dressy watches for special occasions can be found in the Divine & Upper Crust collections. Funky / Trendy party hoppers will find Lime-lite range of Aspen watches irresistible. Everyday usage can be found in the Hi-light range of Aspen watches. Whatever be the mood or occasion, there is a selection of right watches in the Aspen range. What is more, the prices are affordable, reflecting the no-nonsense personality of the wearer. The creator: Aspen is created by Manisha Sangani, who has a wide exposure to Fashion business in India and the USA, by virtue of long stints of stay and work in both countries. Having to cope being the mother of two all-knowing teenaged daughters provides added insights in building the Aspen Brand. The Brand persona reflects Manishas experience in the struggle that most women go through in discovering their independent & confident true self. She is the Chief Executive of Priority Marketing P Ltd., one of the leading distributors of Fashion watches in India with Brands like Fossil; DKNY; Emporio Armani; Skagen; Kenneth Cole; Levis; ODM etc in its portfolio. Manisha spends her free time working with Spastics Society. She successfully juggles her various demanding roles of being a mother; a wife; a boss; a friend and care-giver with a rare finess. Distribution: Aspen is available in over 120 outlets cutting across leading Departmental stores like Shoppers Stop; Lifestyle; Just in Vogue and all key specialty watch independents in the top 20 towns of India.
Views: 4949 Prasad Deshpande
Lady Gaga - Fashion (Lyrics)
 
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http://kawayistrawberry.spaces.live.com/ Lady Gaga - Fashion (Lyrics) Ohhh Ohhh La La La I am, I'm too fabu-lous I'm so, fierce that it's so nuts I live, to be model thin Dress me, I'm your manne-quin J'adore Vivienne, habillez-moi Gucci, Fendi, et Prada. Valentino, Armani too. Merde I love them Jimmy Choo. Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (2x) Ohhh Ohhh La La La We love designer I need, some new stile-ttos Can't walk, down the street in those You are, who you wear it's true A girl's just as hot as the shoes she choose J'adore Weitzman, habillez-moi Louis, Dolce Gabbana, Alexander McQueen, eh ou. Merde I love those Manolo Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (2x) Ohhh Ohhh La La La We love designer (2x) Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be (4x)
Views: 7336079 AlyJan L
Style Minute | Ep 031 | Remove Label From Suit Coat Sleeves
 
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Craig Stokes reminds viewers to remove the little brand label/tag from the sleeves of suit coats and blazers. This tag is often left on the coats for two reasons (1) the wearer didn't know that it should be removed or (2) having the label on the sleeve was a way to show people what brand you were wearing. Keep in mind that your clothing (regardless of the brand) and the way it is worn (fit) should sell your style - not the label on the sleeve. Stay connected with Style Minute's host, Craig Stokes on, on Twitter: http://www.twitter.com/craigstokes.
Views: 53927 StyleMinute
Anna Sui: Fashion World Revamped by Bad Economy, Internet
 
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What is the nature of fashion's influence over national and international identities? How does fashion brand particular countries, lifestyles, and cities on a global scale? Speaking at the CUNY Graduate Center, New York Times writer Guy Trebay is joined by fashion designers Gabi Asfour, Anna Sui, and others for a discussion about the power of fashion. Eugenia Paulicelli, Professor of Italian and Comparative Literature and founder of the Graduate Center's Fashion Studies concentration, will moderate.
Views: 746 CUNYMedia
the City Never Sleeps - Andersoon & Blaise Reklámügynökség Brand and Advertising Agency
 
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Reklámügynökség Strategic planning Brand building Counseling Creative planning Advertising campaigns planning Graphic design Image planning Brochure design Packaging design Direct Marketing (DM) - Direkt marketing (DM) Email Marketign Campaign (EDM) - Online EDM (Email Marketing Campaign) kampányok Print campaigns Media planning and buying Offline media booking Online media booking Digital media - Digitális média Online campaign Online advertising Website building and portal buildings - Weboldal készítés és portál építés Brand site - Márka site építés Viral video Public relations PR - Public relations PR Public Relations writing Press Release Production Printing services Advertising video production, Advertising music, making music Advertisement photos and fashion photos
Views: 1032 AndersoonBlaise
Leah McSweeney talks Married to the Mob with the Boss Lady (watch in HQ)
 
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Leah McSweeney is one of the few leading females in the urban fashion industry. Leah taps on her infamous story to her success, and it may not be what you think. Either way, she is head bitch of Married to the Mob. DrJays.com - Ed Hardy, Baby Phat, Akademiks, Apple Bottoms, Sean John, Coogi, LRG, Blac Label, Rocawear & more. Fulfill your fashion needs at great prices. Ships internationally :) Think you got style? Streetstyle.com Check out DJPREMIUM.com for premium brands: Christian Audigier, Diesel, Charlotte Ronson, Betsey Johnson, Antik Denim, Frankie B., Miss Sixty, True Religion and MORE! ***FREE SHIPPING***
Views: 7427 DrJays
Fashion & Music 17 - 24.10.09 Brand new music
 
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Brand New music and hope so HITS for you!!! Tracklist: 1 - Ray City Bowler - Shalala 2 - Claude VonStroke - Monster Island 3 - Kid Adrift - Customer Satisfaction 4 - Subeena - Solidify ft. Jamie Woon & Om'Mas Keith 5 - Thomas Fehlmann - Crispy Duck
Views: 668 Yani Hartonen
Careers in Fashion : What Does a Fashion Director Do?
 
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A fashion director maintains a unified look for a magazine, a department store, a photo shoot, media company or clothing line. Explore the responsibilities of a fashion director with advice from a fashion designer, stylist and model in this free video on fashion jobs. Expert: Pegah Sasani Contact: www.pecosacecela.com Bio: Los Angeles-based designer and stylist Pegah Sasani first established her fashion line, "Pecosa Cecela" in 2007. Filmmaker: Nathan Boehme
Views: 9066 eHow
Pink striped socks (Richard James brand)
 
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One of the newest additions to my sock collection were these pink striped socks by Richard James, that I picked up via eBay from a fellow striped/bright/colorful sock connoisseur. Begins with them in the shoes (as suggested by hauntedguy70).
Views: 2069 canttell382
Captains of Fashion - How to Set Up and Start an Apparel Fashion Company - Part 1
 
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This panel featuring Ron Friedman, Ilse Metchek, and Larry Russ, and moderated by Mark Werts, discussed how to set up and start an apparel fashion company. Ron Friedman, CPA, past president and business advisor, provides consulting for closely held and emerging businesses. Ilse Metchek is president of the California Fashion Association. Larry Russ is a founding partner and the head of the litigation department of Russ August & Kabat. Mark I. Werts is Founder and CEO of American Rag Cie.
Documentary Branding
 
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This year, we've all lost trust in corporations and institutions. (They have ads, we have remotes.) We simply trust people. That we know or feel we know.
Views: 147 AHouseOnFireVideo
Prof. Shi Zhang on Chinese brands
 
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Shi Zhang, a marketing professor at UCLAs Andersen School of Management, talks with me about brands in China. Do Chinese firms have a strategy for their brands? What do Chinese managers know about branding? And how about the brand China?
Views: 325 meetschmitt
In-store brands? CVS is GREAT!
 
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Try out some in-store branded products.
Views: 899 Audrey McClelland
Architectural branding (part 3): Is it worth it?
 
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Back in the studio, after our NYC tour (see part 2), Ursula Raffelt and I discussed how corporate leaders can improve the architectural brand experience and whether it is worth the money.
Views: 589 meetschmitt
Backlash: How Early Adopters React When the Mass Market Embraces a New Brand
 
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A well-established principle of product development holds that a small group of early adopters can spur mass-market acceptance of a new product. What is less well understood is how those early adopters react when that product or its brand is accepted by the mass market. As Wharton marketing professors David Reibstein and John Zhang explain in this video, the company could experience a backlash as early adopters move on to other new products. A case in point: Porsche saw a decline in sports car sales after it entered the SUV mass market. Research by Reibstein and Zhang discusses reasons for the backlash and suggests a strategy for dealing with it.
Views: 7937 KnowledgeAtWharton