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Search results “What is fashion brand” for the 2012
Top Luxury Fashion Brands - Haute Couture
 
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Top Luxury Clothing Brands 2012 © Luxury Group International
Views: 233730 WORLD RANKINGS
Zara Fashion Line: Are Americans Too Fat to Enjoy Popular Brand?
 
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World's largest retail chain says it has no plans to add plus sizes to fashion line. For more on this story, click here: http://abcnews.go.com/blogs/entertainment/2012/11/fashion-tricks-to-fake-the-perfect-figure/
Views: 47384 ABC News
How To Start Your Own Fashion Brand Video
 
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Please watch: "The 10 Hottest Sex Positions Ranked By YOU" ➨ https://www.youtube.com/watch?v=BkRFntsbb8k -~-~~-~~~-~~-~- AskMen host Lisa Kisber interviews Armani Exchange director of brand Patrick Doddy. In this video Lisa and Patrick discuss what makes a brand successful and tips for starting a new brand.
Views: 3178 AskMen
Miuccia Prada | Fashion Designers
 
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Watch more Fashion Designers and Fashion Brands videos: http://www.howcast.com/videos/500175-Miuccia-Prada-Fashion-Designers Miuccia Prada, who currently runs the company, is the granddaughter of the founder Mario Prada. Miuccia inherited the family business in 1978. Although she's been really successful as a fashion designer and as a business woman, Miuccia Prada initially resisted joining the family business. She studied political science and actually trained as a mime after college. With her husband Patrizio Bertelli she's really expanded the focus of the Prada business. After taking the reigns at Prada, Miuccia introduced one of the most successful designs, black tote bags and backpacks made out of nylon decorated only with this small triangular Prada logo. So simple but so recognizable. The first ready to wear fashion collection was launched in 1989 and the first men's wear collection debuted in 1993. That same year she also introduced Miu Miu, the secondary line that's based on her nickname. In 1993 Prada won an award from the Council of Fashion Designers of America, their International Award for Excellence in Design. One of the key elements in the Prada brand has been their association and their affinity with art and in initiating art projects, Miuccia Prada and Patrizio Bertelli have really consolidated Prada's position as a conceptual brand. They've commission avant-garde artists to build their stores and they did an interesting sculpture installation in Marfa, Texas and they have a foundation that supports projects in contemporary art. So people look to Prada for conceptual fashion. A lot of Miuccia Prada's designs at first seem odd or sometimes even ugly but they're quickly adapted and become really coveted and have influenced main stream fashion.
Views: 19547 Howcast
Giorgio Armani Documentary - Success Story
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. My last post with almost 8,000 views was 3 Success Lessons from the Twitter Founders. Today we're going to take a closer look at how a young man from a war-torn country grew from poverty to becoming one of the top fashion designers in the world. This is the story of preeminent fashion designer Giorgio Armani and the top 3 lessons that you can learn from his success. "Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers." - Giorgio Armani Giorgio Armani (born July 11, 1934) grew up in the small northern Italian town of Piacenza. Armani grew up in a family of five that was hard working, but never had too much money to go around. His childhood was not an easy one. The realities of the Second World War in which Italy was caught at the time, were all too apparent to the young Armani. After losing two young friends to a war bomb, Armani and his sister also became the target of machine gun fire from an overhead plane. However, Armani and his family survived the War and relocated to Milan. It was a city decidedly marked by class division, and one in which Armani's parents struggled to rebuild their lives. They found it hard to find their footing in this much bigger and tougher city than their little town of Piacenza. And so, he enrolled in the medical school at the University of Bologna, where he studied for two years to become a doctor. However, when he discovered that the sight of blood made him weak, Armani knew that line of work was not for him. In 1953, Armani was called to fulfill his military obligations, which he accepted eagerly as a chance to clear his head and gain new direction in his life. For all of his experience, Armani was assigned to the infirmary. However, he quickly grew bored with his prospects and realized that war life was not the romantic notion he had seen in the movies. He took a short break from the service and took a trip to Milan that would forever change his life. That was where he met a friend of his who happened to work at La Rinascente, Milan's largest department store, and who would give him his first break into the fashion industry. After the meeting, Armani said he had become a believer in destiny. That destiny has made him known for his classically tailored, sleek power suits and clean, high quality fabrics that everyone from the who's who of Hollywood to the bankers on Wall Street have fallen in love with. Now, Giorgio Armani S.p.A. has over $1.5 billion in revenue and a retail empire that extends to more than 35 countries. Action Item #1: Stick to Your Vision Action Item #2: Stretch Your Brand Action Item #3: Follow Your Conscience True Story Armani has designed clothing for some of the most influential people on the planet, but, according to Armani himself, some of his proudest designs were for Princess Charlene of Monaco. He has been clothing her since she first wore one of his pieces in 2008 at the Olympic Games in Beijing. He spoke to Vogue magazine about designing her wedding gown and believes Princess Charlene "knows how to wear my creations with nonchalance and confidence of youth." Getting to the point where royalty requests a specific designers clothing is considered the pinnacle of a designer's career, but Armani continues to challenge the market and re-invent his designs, which was shown in his design for Princess Charlene's wedding dress. According to Armani, "I felt the new design was appropriate given that there would inevitably be comparisons with Princess Grace, and though such comparisons are of course a sign of admiration, each person has their own individual and unique style, and style is an expression of the times." He goes on to say it was one of greatest creations. Quotes "In this business you can't have a destination, an arrival point. Otherwise your competitors will overtake you, or you become complacent." "The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it's a lot of responsibility." "I supposed it would have been great to invent something as classic and enduring as the tuxedo. But if I was collecting royalties, I wish I'd invented the corkscrew." What Do You Think? Do you keep your vision sharpened? Do you continually stretch your brand and expand your reach? Are you following your conscience? Tell me what you think by leaving a message below.
Views: 80792 Evan Carmichael
Trapstar | Behind the Brand [S1.EP1]: SBTV Fashion
 
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We go on set of the Trapstar x Hitman photoshoot and talk to the guys behind Trapstar; one of London's best kept secrets. http://www.iamatrapstar.com Don't forget to Like/Share/Subscribe! Subscribe to SB.TV Fashion on YouTube to stay updated on our releases: http://goo.gl/iy7ei Videos, daily editorial and more: http://www.sbtv.co.uk Like SB.TV on Facebook: http://fb.com/online.sbtv Follow SB.TV on Twitter: http://twitter.com/sbtvonline
Views: 30399 SBTV: Fashion
OTHERS by Hypebeast - Acronym's Technical Fashion
 
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A trip to Berlin-based Acronym's design atelier reveals the utilitarian philosophy behind one of fashion's most innovative brands. Co-founder Errolson Hugh explains the style and infrastructure behind Acronym's "technical fashion." Watch more OTHERS by Hypebeast here: http://bit.ly/OTHERSbyHypebeast Subscribe to i am OTHER for more videos: http://bit.ly/IAO_subscribe i am OTHER: Executive Producer - Pharrell Williams General Manager - Caron Veazey Creative Director - Mimi Valdés Executive Producer - Robin Frank Producer - Bethany Gould DoP/Editor - Gabriel Stanley Assistant Producer - Alexandra DePersia Digital Marketing - Aviva Yael i am OTHER Motion Graphics by Syndrome
Views: 102287 iamOTHER
Behind the Brand [COMUNE]
 
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Come take a look with us into this brand's roots, fast times and collaborative means of creating a great clothing line, eye opening art, and epic events. "COMUNE was created by people who embrace the rawness and imperfections of everyday life and use it to creatively push boundaries in fashion through art, music, skate, and snow." Follow us on EMUZE: https://www.emuze.com/karmalooptv http://thecomune.com http://karmaloopmedia.com http://www.karmaloop.com/brands/COMUNE
Views: 15795 KarmaloopTV
What a Fashion Sales Rep Looks for in a New Brand
 
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Fashion sales reps (and buyers) are contacted all the time by new brands. So, how can you get a sales rep to say YES to repping your line? Here's some advice from Altitude Showroom owner, Karri Ann Frerichs, a fashion sales rep.
Tips - "Starting a Fashion Brand" by Maurice Malone
 
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Fashion Designer Maurice Malone speaks to Kent State University fashion students about "tips in starting a Fashion Brand".
Views: 3264 denimwork1
Behind the Brand [VANS]
 
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Vans is a classic brand in the skateboarding and fashion world. With virtually infinite color ways and patterns you could never have enough of them. They also managed to transcend action sports and make their way into a bunch of different subcultures. Watch as the Vans crew give you insight into the history of this iconic brand on our mini-documentary, Behind the Brand. Follow Us on Twitter/Instagram/Cinemagram: @KarmaloopTV Like us on Facebook: www.facebook.com/KarmaloopTV Follow us on EMUZE: https://www.emuze.com/karmalooptv
Views: 246559 KarmaloopTV
Burberry's Angela Ahrendts Targets Millennials, Refreshes Fashion Brand
 
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CEO Angela Ahrendts' mission to carve out a niche beyond the trench coat for the storied British luxury outfitter. Success With Moira Forbes: http://onforb.es/tW8sno
Views: 11269 Forbes Life
Drop Dead Clothing - The Production Process
 
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Drop Dead Clothing "The Production Process" A short video explaining our production process www.iheartdropdead.com
Views: 747243 dropdeadvideo
The Consumer Influence Engine for Fashion Brands
 
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Livedress founder Jon Davids talks about our consumer influence engine, which drives traffic from point-of-influence to point-of-sales. Showcase your merchandise and convert traffic based on your brand objectives.
Views: 169 livedressbiz
Prada | Fashion Designers
 
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Watch more Fashion Designers and Fashion Brands videos: http://www.howcast.com/videos/500160-Prada-Fashion-Designers The luxury goods company, Prada, started out in Milan in 1913 as Fratelli Prada with Mario Prada at the helm. Prada became known for a particularly luxurious traveling case that was all fitted out with crystal bottles, so that the traveler could fill them with cosmetics, et cetera. Luggage was much more structured then. People had big trunks with hangers and drawers and, also, people to help them move their luggage around. The Prada business grew rapidly. They even got a commission from the Italian Royal Family to make special, matched set of luggage. Mario Prada became a specialist in the exotic leathers like walrus, and ostrich, and alligator and began importing a lot to international clients. Prada has continued to develop as a prestigious company through the years. It now offers ready to wear, leather goods and fragrances. One of the important things to remember is that it's been a family run company ever since its beginning.
Views: 3303 Howcast
How the California Lifestyle Inspired a Successful Fashion Brand
 
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The evolution of a fashion brand.
Views: 138 Stacia
► YOOX.COM - The World's Leading Lifestyle E-store for Multi-brand Fashion, Design, & Art
 
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http://yoox.ly/shopyoox yoox.com, fondato nel 2000, fondato nel 2000, è il lifestyle e-store multi-brand di moda, design e arte leader nel mondo. Grazie a consolidate relazioni dirette con designer, produttori e dealer autorizzati, yoox.com offre una selezione infinita di prodotti: - un'ampia scelta di capi d'abbigliamento e accessori difficili da trovare dei più importanti designer al mondo - capsule collection esclusive - proposte di moda eco-friendly - un assortimento unico di oggetti di design - rari capi vintage e originali libri d'arte - una ricercata collezione di accattivanti opere provenienti dai più importanti musei e gallerie a livello mondiale, selezionate da curatori e critici internazionali Fare shopping su yoox.com è una continua scoperta, un viaggio divertente ed eclettico oltre le stagioni della moda, che dà la possibilità a uomini e donne di esprimere la propria individualità attraverso uno stile creativo e senza tempo. "Mixo vecchio e nuovo" Franca Sozzani, Direttore di Vogue Italia, da The Daily Telegraph "Mi vesto solo con capi di collezioni passate...Se ti piace la moda, la indossi." Karl Lagerfeld, Designer, da Lagerfeld Confidential, 2007 "La moda appartiene sempre più ai veri connoisseur, che hanno la capacità di riconoscere i pezzi migliori, fonderli con il proprio stile, per un risultato finale senza tempo.." Holly Brubach, Critico moda e autore, da A Dedicated Follower of Fashion *** yoox.com, established in 2000, is the world's leading lifestyle e-store for multi-brand fashion, design and art. Shopping on yoox.com is all about discovery - an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style. http://yoox.ly/shopyoox Powered by YOOX Group
Views: 3503 YOOX
Party Baby - The Story of Kumamiki's Kawaii Harajuku Fashion Brand
 
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A short documentary film about young Japanese fashion designer Kumamiki and her independent Harajuku/kawaii fashion brand Party Baby. We follow Kuma in the days before her first ever Party Baby fashion show in Tokyo and find out more about why she got into fashion and what Party Baby is all about. For more information on Party Baby, please see this article: http://tokyofashion.com/party-baby-kumamiki-harajuku-fashion-brand Movie produced by 1KFilms http://1kfilms.com/
Views: 302268 Tokyo Fashion
Tiger of Sweden Clothing
 
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Tiger of Sweden is a classical fashion brand that is introducing suits to a younger fashion conscious crowd.
Views: 374 WatchMojoFashion
Graphics Design - London Fashion Brand
 
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London Fashion Brand offers bespoke web design and a variety of services including creative graphics design, photography and brand management. With both web design and photography from one product photograph to full image library production under one roof we give our clients a full creative service. In addition to website design we also offer many other services to assist in the further development of both your website and company. London Fashion brand for clients seeking creative solution can provide domain management, website hosting packages and Search Engine Optimisation service where we will formulate and implement a strategic SEO Marketing Plan for your local business. We're always happy to discuss your project from a single website and graphics to full corporate branding and offer advice face to face as we operate from local offices around London offering a reliable, local point of contact. Our clients include global manufacturers, well known consumer and business to business brands, as well as local and regional clients. Website: www.lfbrand.com
Brand Keys Methodology
 
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Consumer decision-making is more emotional than rational and the Brand Keys methodology "fuses" the two. Brand Keys specializes in brand equity and engagement metrics that help brands know what to do as they go forward into the future. These easy-to-read metrics have been proven to be predictive of in-market performance, and correlate very highly with sales and profitability. We believe the success of this methodology is due to its foundation in psychology, allowing us to get beneath the radar to understand the real consumer Ideal, allowing brands to measure the impact of any media, marketing or communications initiative.
Views: 1062 key2loyalty
Prato Textile Italian Fashion  clothing Made in Italy Jackets Style and brand factory CALOZERO
 
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http://calozero.it/ Prato Textile Italian Fashion clothing Made in Italy Jackets Style and brand factory. CALOZERO is a new brand of Italian fashion. A factory located in the textile town of Prato selling its products directly to consumers. Abbigliamento uomo donna autunno inverno primavera estate. CALOZERO clothing Made in Italy. Visit the online shop, click here: http://calozero.it/ Italian fashion; Italy is one of the leading countries in fashion design, alongside others such as France, USA, Great Britain and Japan. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dressing-up well; "la bella figura", or good impression, remains traditional in the Italian way of living. Italian design became prominent ever since the 11th-16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and lustre, and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951-53 fashion soirées held by Giovanni Battista Giorgini in Florence,the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's center of design, was ranked the top fashion capital of the world, and Rome was ranked 4th, and, despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be part of the "big four" global fashion capitals, which, aside from the Italian city, consist of New York City, Paris and London; occasionally, the "big five" also includes Rome. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Bottega Veneta, Benetton and Brioni (fashion),to name a few. Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Amica, Flair, Gioia. Other Italian accessory and jewelry brands, such as Luxottica and Bulgari are amongst the most important in the world. Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses.Italian fashion reached its peak during the Renaissance. As Italy is widely recognized as the cradle and birthplace of the Renaissance, art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became immensely popular (especially those worn by the Medicis in Florence. The fashions of Queen Catherine de' Medici of France, were considered amongst the most fashionable in Europe). Florence is regarded by some as the birthplace and earliest center of the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gucci, Roberto Cavalli, and Emilio Pucci are also headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well-known for their high-end fashion stores. - Abbigliamento uomo donna autunno inverno primavera estate CALOZERO clothing Made in Italy pitti giubbotti jackets clothes dress wear dressing Fashion Style Beauty Designer Collection Mode Modeling Vogue Role Dior Armani Dolce Designers Boutique Jeans Pants Boots Tight Outfit Flash Dresses Modelling Fancy Jacket Hats Shorts Wearing Gloves Silk Shiny Dirty Satin Glasses Pink Wet Shoes Lace Outfits Coat Suit Shades Lycra Thigh Scarf Accessories Stocking Uniform Costume clothing clothes apparel dress wear attire dressing garb raiment array rig luxury Clothing Made in Italy. Italian fashion. A factory of Prato textile. CALOZERO Abbigliamento italiano http://goodnews.ws/
Views: 5133 TVGOODNEWSTV
Performance Branding in the Fashion Industry with Hubert Rampersad
 
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Hubert Rampersad teaches you how to become a powerful fashion brand and make a difference in the fashion industry. Hubert Rampersad Books: "Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity" http://bit.ly/19AlCN ,"Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness" http://bit.ly/9MJRY, "TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma - A New Blueprint for Creating High Performance Companies " http://bit.ly/1bG4I7, "Authentic Personal Branding: A new blueprint for building and aligning your brand " http://bit.ly/A0mOj, and "Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd" http://bit.ly/2IF7X9, which have been published in 15-20 languages. Free Business and Leadership Resources: http://hrampersad.wix.com/tpsi#!faq/cirw ; http://hrampersad.wix.com/tpsi#!news/c2t8 Business and Leadership Articles: http://hrampersad.wix.com/tpsi#!news/c2t8 Hubert Rampersad's Tailor Made Training & Coaching Programs: http://bit.ly/S0bUpT ; http://bit.ly/PHzyry ; http://bit.ly/NlHXfe ; http://hrampersad.wix.com/tpsi#!clients/cp7n Hubert Rampersad's website: http://hrampersad.wix.com/tpsi http://www.hrpbranding.com Hubert Rampersad's life story http://tinyurl.com/c7udjm Join Hubert Rampersad at LinkedIn www.linkedin.com/in/hubertrampersad Watch Hubert Rampersad's other videos: - Corporate Branding with Hubert Rampersad http://www.youtube.com/watch?v=6fDsLq4woyI - Hubert Rampersad on Authentic personal branding - Hubert Rampersad on How to Reinforce Employee Engagement - Hubert Rampersad on How to Manage Yourself with the Personal Balanced Scorecard - Personal Leadership Branding with Hubert Rampersad http://www.youtube.com/watch?v=qtuBmTvsRzI - Hubert Rampersad on How to Become a Personal Brand Coach http://www.youtube.com/watch?v=ntKdCVDUakA - Interview "Authentic Personal Branding" with Hubert Rampersad on YouTube http://bit.ly/PgjP4g (in Dutch) -------------------------------------------------------------------------- Hubert Rampersad, PhD., is a successful author, authority and expert on authentic personal & corporate branding and employee engagement (http://bit.ly/RaG8Xj), founder and builder of several businesses, keynote speaker, and respected consultant, coach, trainer, leader, and strategist. He has over 25 years experience and lectures all over the world on personal leadership branding, authentic personal & corporate branding, employee engagement & alignment, human performance management, innovative entrepreneurship, and sustainable personal & organizational change (http://bit.ly/Vg3mcZ ). He holds a PhD in Management and MSc and BSc in Technology from leading European universities. He is president at HR Performance Branding (http://bit.ly/RLw6tq) in California and the prominent author of the bestselling books "Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity " ,"Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness ", "TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma - A New Blueprint for Creating High Performance Companies", "Authentic Personal Branding: A new blueprint for building and aligning your brand", and "Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd", which have been published in 15-20 languages (see http://bit.ly/RLwGHD). His was featured in Fortune Magazine and BusinessWeek (http://bit.ly/PifMED ). He taught at MIT Sloan (MIT Leadership Center) to MBA students as part of the Sloan Innovation Period. Dr. Rampersad can be reached at [email protected] and www.HRPBranding.com
Industry's Newest streetwear brand taking fashion to new heights
 
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TAKE A QUICK LOOK INTO THE LEADER OF COOL MOONS BRAND AND WHAT THE FOUNDER HAS UP HIS SLEEVE FOR THE HIGHLY ANTICIPATED LAUNCH. CUDDY BRO TV FILMS THE TEAM AS THEY EXPLORE THE STREETS OF HOLLYWOOD BEFORE THEIR PHOTO SHOOT IN SANTA MONICA. THE FIRST PROMO VIDEO RELEASED. SEE WHAT ALL THE BUZZ IS ABOUT. WEBSITE LAUNCHING SOON! FOLLOW US ON INSTAGRAM!! @leaderofcoolmoons
Views: 1396 Dotty X.O
Pakistan's First Ever Rural Women Fashion Brand Launch!
 
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SUGHAR FOR INTERNATIONAL AWARD: http://sbio.maker.good.is/projects/Sughar Sughar- Pakistan's first ever rural women fashion brand was launched via a Fashion Show and huge exhibition in Karachi by Sughar Women Program! We are thrilled to share with you the video from the event where Pakistan's top models were showcasing couture and products made by tribal women in Pakistan!
Views: 1273 SugharWomen
Style Social A Fashion and Lifestyle Blogger Series at The Americana at Brand - DIY Decor
 
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Style Social, a fashion and lifestyle blogger series at The Americana at Brand, Thursdays starting March 22, 2012. Thursday, March 22 6 - 9pm DIY Decor with designlovefest at Anthropologie Hosted by Bri Emery of designlovefest.com and Jen Gotch of ban.do. Space is limited. RSVP to [email protected]​.com. Thursday, March 29 6 - 9pm DIY Jewelry & Market Bags with Honestly...WTF and LUV AJ at Urban Outfitters Hosted by Erica Chan Coffman and Lauren Kolodny of honestlywtf.com with jewelry designer Amanada Thomas of Luv AJ. Plus, music by Posso Universe. Thursday, April 5 6 - 9pm Spring Must Haves with Sincerely, Jules at Madewell Hosted by Julie Sarinana of sincerelyjules.com. Thursday, April 12 7 - 9pm Chic Entertaining Ideas with Oh Joy! at kate spade new york Hostd by Joy Cho of ohjoy.com. Dive into summer with chic outdoor entertaining ideas.
Views: 9256 AmericanaatBrand
How to start a clothing business in Rs 10,000
 
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This video "How to start a clothing business in Rs 10,000" is based on my own personal experience. I have described each and every step I went through when I started this business. The purpose of uploading this video is to help out those people or students I would say, who are really motivated to start their own businesses but can not do so due to lack of resources or investment. This video is to show those people a way of starting a business which do not require much investment. I hope you people may find this video informative. Good Luck!
Views: 501328 Annie Sultan
The Principles of Brand Development
 
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No matter what type of industry you are in, no matter how big or small your company is, your business is a brand. Design your brand to appeal to your target customer, and to seamlessly integrate with the customer's needs, wants, and overall lifestyle. Jesse Smith of Mardesco, The Marketing Design Company, presents a brief overview of branding strategy, complete with a book recommendation. Learn more about marketing at http://www.mardesco.com
Views: 95 Jesse Smith
Using Social Media in the Fashion Industry | Parsons The New School for Design
 
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Parsons is a part of The New School, a university in New York City offering distinguished degree, certificate, and continuing education programs in art and design, liberal arts, management and policy, and the performing arts. PARSONS THE NEW SCHOOL FOR DESIGN | http://www.newschool.edu/parsons Using Social Media in the Fashion Industry: Fashion #560chat School of Fashion at Parsons | http://www.newschool.edu/parsons/fashion-school As fashion students are rapidly joining the online communities of LinkedIn, Twitter and Google+, how can they leverage the social media tools to build their own brands? What is netiquette and how can it work for you? A panel of fashion insiders, branding professionals, and fashion recruiters will answer questions and guide anyone interested in building their social media identity. Speakers: • Susan Tabak • Dana Leavy, Career Consulting, Aspyre Solutions • Aliza Licht, SVP, Global Communications, Donna Karan International • David Ferron, David Ferron Designs • Gretchen Harnick, Assistant Professor, Parsons The New School for Design Parsons 560 Fashion Blog | http://fashion.parsons.edu Join us to celebrate the 2 year anniversary of Parsons 560, our school blog. This event is the kick-off of our weekly #560chat, for fashion students, alumni and professionals everywhere. PARSONS THE NEW SCHOOL FOR DESIGN | http://www.newschool.edu/parsons Location: Parsons School of Fashion. Thursday, February 16 at 4:00 PM - 5:00 PM
Views: 17745 The New School
FÖTUS ZENTRUM-FUTURE IS BRIGHT Japanese Cyber punk fashion brand Rebirth
 
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SlideShow made with my archive pictures of favorite Brand Fötus
Views: 1647 aloismeyer
Brand Experience Brief:  Therapie Boutique (by Denise Lee Yohn)
 
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Denise Lee Yohn reports on a new mobile retail concept Therapie Boutique, which operates out of a rehabbed RV. Retail fashion trucks are starting to hit the road in most major metro areas. More Brand Experience Briefs: http://deniseleeyohn.com/BrandExperienceBriefs Visit http://deniseleeyohn.com for more insights and information from Denise Lee Yohn.
Views: 2414 Denise Lee Yohn
466/64 Fashion Brand US Launch Press Conference
 
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Behind the scenes of the 466/64 Fashion Brand's US launch on Nelson Mandela International Day, July 18, 2012.
Views: 302 46664FashionUS
Digital IQ Index®: Fashion 2012
 
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The Digital IQ Index®: Fashion study ranks the digital competence of 64 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble. While the arms race among fashion brands for likes, followers, pins and views escalates, a handful of fashion brands are fighting a quieter, and likely more important, battle for e-commerce market share. Once considered an unlikely channel for meaningful sales, a robust e-commerce channel is the must-have accessory for fashion brands. Apparel and accessories is the fastest growing online sales category, registering sales growth of 20 percent year over year. Fifty-two percent of global Internet users say they purchase fashion items online, second only to electronics. Furthermore, online buying is increasingly a full-price purchase. Gen Y and Gen X consumers increased their online purchases of full-priced luxury goods by 31 percent and 23 percent respectively in 2011. Ralph Lauren, #2 in this year's Digital IQ index, was one of the first luxury fashion brands to launch e-commerce back in 2000. Twelve years on, the brand registers year over year e-commerce growth rates of 23 percent -- nearly double that of any other retail channel. Some brands are growing even faster. Digital darling, Burberry, who nabs the top spot for the second straight year, posted e-commerce sales increases of 59 percent in Europe and 30 percent in the U.S. First-time genius Tory Burch saw its e-commerce business grow 90 percent. However, many of fashion's brands have been caught flat-footed. One in five fashion brands in this year's Index still do not sell online in the U.S. Less than half, only 48 percent, have launched e-commerce in the U.K., and only 1/3 sell online across Western Europe. M-commerce, in-store checkout, and smartphones are also proving disruptive forces in fashion. Almost a quarter of searches for fashion brands now occur from mobile devices, and the iPad may prove transformative for fashion brands. The device registers twice the conversion rate of desktop or laptop computers and 20 times that of smartphones. In social media, the glow of the prospect of establishing a direct relationship with the consumer has not lost its luster. It's no surprise that a creatively driven industry has embraced Pinterest and Instagram, both highly visual platforms. More fashion brands have an official presence on these emerging platforms than sell online. In addition, industry icons Prada and Hermes find themselves in the Challenged class for the second straight year, buttressing the notion that brand equity and resources lie fallow unless there is leadership and commitment to the medium. Finally, the industry's largest conglomerates have failed to leverage the advantages of scale. The average digital IQ for every multi-brand fashion house, with the exception of PPR, dropped significantly from our 2010 index. This is in contrast to other sectors where firms ranging from Starwood and Estee Lauder to L'Oreal and VF Corp are leveraging back end operations and elevating key personnel to enterprise wide roles in e-commerce and digital. In our fourth annual Digital IQ Index: Fashion, we maintain our original thesis that digital competence is linked to shareholder value in the prestige industry. This study attempts to quantify the digital competence of 64 fashion brands. Our aim is to provide a robust tool to diagnose digital strengths and weaknesses and help brands achieve greater return on incremental investment. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 453 L2inc
Kawaii Fairy Kei Fashion from Harajuku Indie Brands Strawberry Planet & Mello
 
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Fairy Kei fashion is a super-kawaii pastel-friendly Japanese style that is seen around the streets of Harajuku. This is our interview with the designers of the Japanese indie fairy kei brands Strawberry Planet & Mello. The brands were created by popular Harajuku street fashion personality (and Kera Magazine model) Moco & her partner Tomo while both were students at Tokyo's most famous fashion college Bunka. Check out all of the kawaii pastel fairy kei goodness as we visit the Strawberry Planet exhibition in Harajuku! For pics & more info, check our brand profile here: http://tokyofashion.com/fairy-kei-fashion-harajuku-strawberry-planet-mello
Views: 141505 Tokyo Fashion
London Fashion Brand - Bespoke Web Design
 
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London Fashion Brand offers bespoke web design and a variety of services including creative graphics design, photography and brand management. With both web design and photography from one product photograph to full image library production under one roof we give our clients a full creative service. In addition to website design we also offer many other services to assist in the further development of both your website and company. London Fashion brand for clients seeking creative solution can provide domain management, website hosting packages and Search Engine Optimisation service where we will formulate and implement a strategic SEO Marketing Plan for your local business. We're always happy to discuss your project from a single website and graphics to full corporate branding and offer advice face to face as we operate from local offices around London offering a reliable, local point of contact. Our clients include global manufacturers, well known consumer and business to business brands, as well as local and regional clients. Website: www.lfbrand.com
Brand Awareness - Louis Vuitton
 
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Brand awareness. For more visit http://www.designermedia.ie
Views: 55 Designer Media
How Saudi's femi9 Grew to Be a Global Middle-Eastern Fashion Brand
 
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Since 1999, Eyad Mashat has been running Femi9, an evening wear line for women between the ages of 18-40 that ranked at #15 on the Saudi Fast Growth 100 list 2010, with a growth rate of almost 300%. When it first started, the company was self-funded and had a staff of 6 working in Riyadh. Today, the company has more than 55 stores across the Middle East staffed by over 300 employees, with a headquarters in Jeddah and its first international office opening in Switzerland. Launched as the flagship brand of Saudi-based parent company FAD International, femi9 was founded with the aim to close the gap Mr. Mashat noticed between western and Middle Eastern fashion. The concept was simply to serve high-end fashion with a Middle Eastern touch, to satisfy female costumers in the region. This formula proved to be exceptionally successful, especially in the metro launch cities of Jeddah, Madina, and Makkah. Demand quickly grew, fueling the company's expansion throughout the Middle East and Europe. Recently, Wamda contributor Ahmad Majid chatted with Mohiuddin, the marketing manager at FAD International, about the customer base he's targeting, how he uses social media marketing to promote the brand, and the trends in fashion in the Middle East, as well as the various charity initiatives Fad International sponsors, such as the Women Appreciation Month in Saudi Arabia. When it comes to what entrepreneurs in fashion need today in Saudi, "They need to be courageous, and they need to have a strong will," says Mohiuddin. "There is a lot of opportunity in the market that is still unexplored."
Views: 344 Wamda
DELIVERY DATES & TARGET MARKET FOR YOUR CLOTHING LINE
 
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The customer for your clothing brand may differ. Know that for your brand's deliveries (aka drops). Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. http://jonphenom.co +EMAIL ME : Hi (at) jonphenom (dot) co +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom
Views: 3025 Jon Phenom
2012 District Clothing Brand Video
 
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2012 District Brand Video
Views: 3117 SanMarVideos
CALOZERO is a new brand of Italian fashion. A factory located in the textile town of Prato
 
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http://calozero.it/ CALOZERO is a new brand of Italian fashion. A factory located in the textile town of Prato selling its products directly to consumers. Abbigliamento uomo donna autunno inverno primavera estate. CALOZERO clothing Made in Italy. Visit the online shop, click here: http://calozero.it/ Italian fashion; Italy is one of the leading countries in fashion design, alongside others such as France, USA, Great Britain and Japan. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dressing-up well; "la bella figura", or good impression, remains traditional in the Italian way of living. Italian design became prominent ever since the 11th-16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and lustre, and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951-53 fashion soirées held by Giovanni Battista Giorgini in Florence,the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's center of design, was ranked the top fashion capital of the world, and Rome was ranked 4th, and, despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be part of the "big four" global fashion capitals, which, aside from the Italian city, consist of New York City, Paris and London; occasionally, the "big five" also includes Rome. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Bottega Veneta, Benetton and Brioni (fashion),to name a few. Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Amica, Flair, Gioia. Other Italian accessory and jewelry brands, such as Luxottica and Bulgari are amongst the most important in the world. Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses.Italian fashion reached its peak during the Renaissance. As Italy is widely recognized as the cradle and birthplace of the Renaissance, art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became immensely popular (especially those worn by the Medicis in Florence. The fashions of Queen Catherine de' Medici of France, were considered amongst the most fashionable in Europe). Florence is regarded by some as the birthplace and earliest center of the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gucci, Roberto Cavalli, and Emilio Pucci are also headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well-known for their high-end fashion stores. - Abbigliamento uomo donna autunno inverno primavera estate CALOZERO clothing Made in Italy pitti giubbotti jackets clothes dress wear dressing Fashion Style Beauty Designer Collection Mode Modeling Vogue Role Dior Armani Dolce Designers Boutique Jeans Pants Boots Tight Outfit Flash Dresses Modelling Fancy Jacket Hats Shorts Wearing Gloves Silk Shiny Dirty Satin Glasses Pink Wet Shoes Lace Outfits Coat Suit Shades Lycra Thigh Scarf Accessories Stocking Uniform Costume clothing clothes apparel dress wear attire dressing garb raiment array rig luxury Clothing Made in Italy. Italian fashion. A factory of Prato textile. CALOZERO Abbigliamento italiano http://goodnews.ws/
Views: 397 CalozeroIT
Fashion brand provokes outrage over Breivik name
 
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http://www.euronews.com/ The opening of a clothes shop in Germany called Brevik has provoked mass outrage. The name is almost the same as Breivik, the mass murderer who killed 77 people in Norway last summer. The brand is also associated with neo-Nazi groups. Citizens' associations and politicians are campaigning to have the shop closed down.Find us on: Youtube http://bit.ly/zr3upY Facebook http://www.facebook.com/euronews.fans Twitter http://twitter.com/euronews
British Fashion Awards 2012, Designer Brand, Stella McCartney
 
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Stella McCartney wins the Designer Brand Award presented by Amber Valletta. Stella McCartney received the Designer Brand award this year on behalf of her eponymous label. Stella was also named Designer of the Year, picking up two awards on the evening, both of which recognise a momentous year for the designer through her achievements in the fashion industry and her contribution to Team GB in 2012. The British Fashion Awards were held on Tuesday 27th November at the Savoy Hotel, hosted by presenters Gemma Arterton & Nick Grimshaw. The event celebrates the breadth of talent in the British Fashion industry.
Brand Republic - Celebrity fashion in Topshop
 
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Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit our main website below to find out more about our services, and visit our YouTube channel's front page to view all of our free video playlists. http://www.voxpops.com (Main website) http://www.youtube.com/user/voxpopsinternational (YouTube channel)
Graduate profile: Prabodh Mishra, MSc International Fashion Marketing
 
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Prabodh Mishra graduated from Heriot-Watt University in 2011 with an MSc in International Fashion Marketing. Prabodh chose us over other universities as his course covers fashion business development and brand management. Find out more about the programme that Prabodh studied: http://www.postgraduate.hw.ac.uk/courses/view/235/
Views: 486 HeriotWattUni
Marketing Strategy in Fashion by stephen Doyle Part 1
 
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Uploaded with Free Video Converter from Freemake http://www.freemake.com/free_video_converter/
Views: 590 fionda23
Building a Lifestyle Brand & Its Culture with Peter Kim - CEO Hudson Jeans
 
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A candid conversation between Peter Kim, founder & CEO, Hudson Jeans and Jennifer Margolin, founder, Innovation Summit on building a lifestyle brand and culture. The Innovation Summit is a one-day conference and networking event bringing together journalists, publishers, executives and entertainment, fashion and lifestyle marketing professionals in an open environment to learn about the latest trends in technology and digital innovation.
Views: 3943 Jennifer Margolin
"Fashion Marketing & Brand" seminar
 
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2012 оны 05 сарын 19 нд Дизайн -Өнгө Судлалын холбооноос зохион байгуулсан "Фейшн Маркетинг ба Брэнд" сургалт, семинарын ТВ сурвалжлага
Views: 126 Mandalmaa Sharkhuu