Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label. ►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

Creators discuss how they developed their brand messaging. Featuring: Jake Bronstein, Creator | Flint and Tinder (http://kck.st/IjHTLv) Connor Wilson & Nolan Walsh, Co-Creators | Thursday Boot Co. (http://kck.st/1qYPX81) Mandy Kordal, Creator | Kordal (http://kck.st/GAjTB8) // Kickstarter Creator Basics is a collection of helpful tips and advice from creators about common project questions. Subscribe here to get new Creator Basics tips each month http://www.youtube.com/user/kickstarter?sub_confirmation=1 Follow @KickstarterTips on Twitter to get useful information about running your campaign and hear about upcoming events.

Get to know Best New Menswear Designer 2015: Stampd. Still haven’t subscribed to GQ on YouTube? ►► http://gqm.ag/YouTubeSub GQ's annual search for the future of menswear. These are the designers you need to know. CONNECT WITH GQ Web: http://gqm.ag/GQVIDE0S Twitter: http://gqm.ag/gqTWITTER Facebook: http://gqm.ag/gqFACEBOOK Google+: http://gqm.ag/gqGOOGLEPLUS Instagram: http://gqm.ag/gqINSTAGRAM Pinterest: http://gqm.ag/gqPINTEREST Tumblr: http://gqm.ag/gqTUMBLR The Scene: http://gqm.ag/gqTHESCENE ABOUT GQ For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more. Inside L.A. Fashion Brand Stampd – Best New Menswear Designers in America | Style | GQ https://www.youtube.com/user/GQVideos CONNECT WITH GQ Web: http://gqm.ag/GQVIDE0S Twitter: http://gqm.ag/gqTWITTER Facebook: http://gqm.ag/gqFACEBOOK Google+: http://gqm.ag/gqGOOGLEPLUS Instagram: http://gqm.ag/gqINSTAGRAM Pinterest: http://gqm.ag/gqPINTEREST Tumblr: http://gqm.ag/gqTUMBLR The Scene: http://gqm.ag/gqTHESCENE ABOUT GQ For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more. https://www.youtube.com/user/GQVideos Inside L.A. Fashion Brand Stampd – Best New Menswear Designers in America | Style | GQ Executive Producer: Tim Braun Director of Photography/Post Producer: Katherine Patterson Editor: Kim Connell

This talk was given at a local TEDx event, produced independently of the TED Conferences. Every year we throw away 30 kg of clothes, and the textile industry is one of the world’s top 5 polluters. So, how can we make the fashion industry more sustainable? It’s easy, claims social scientist and Creative Director Fredrik Wikholm, we just need ethics, environment and economics to be buddies. With his new innovation “The Rag Bag” Fredrik challenges the business to take action now, before it’s too late. It was the creative mindset and will to change, rather than skills in textile design that brought Fredrik Wikholm and his snowboard collective to start up a fashion brand that focused on sustainability. Now he’s taking recycling to the next level with an open-source innovation institute to pave ways for the fashion industry to make more sustainable choices. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o

What can kill your start-up clothing line or fashion brand? Answers for fashion entrepreneurs. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. http://jonphenom.co +EMAIL ME: Hi (at) JonPhenom (dot) co +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS: http://twitter.com/jonphenom

In the first episode of, "let's brand a business" we go over, in pretty high speed, some of the logo design process. Branding a business and creating a logo that symbolizes the company's style and personality is important. Getting the process right can be a daunting, exciting, and deeply satisfying process. I hope you enjoy the logo design process and follow along for the entire branding series. Don't forget to leave me some feedback in the comments below. Do you like the logo? Do you like the video style? You can check out my website and contact me at http://www.zimrimayfield.com/ See you for the next episode!

Suit Supply Review: http://www.iamalpham.com/index.php/topics/suitsupply-suit-review/ My Services and Products: http://www.aaronmarino.com Best Hair Product: http://www.peteandpedro.com Tiege Hanley Skin Care: http://www.tiege.com All promotion and advertising inquiries: [email protected] Alpha M. App: http://www.alphamapp.com/ Best Hair Product: http://www.peteandpedro.com Free Hairstyle E-Book: http://http://www.iamalpham.com/ezine Pete & Pedro: http://www.peteandpedro.com FaceBook: https://www.facebook.com/IAmAlphaM Twitter: https://twitter.com/IAmAlphaM My Businesses: Alpha M. Consulting: http://www.aaronmarino.com Alpha M. YouTube: https://www.youtube.com/user/AlphaMconsulting i am alpha m: http://www.iamalpham.com Pete & Pedro: http://www.peteandpedro.com Squirrel Lab: http://www.squirrellab.com MENfluential Media: http://www.menfluential.com StyleCon: http://www.mensstylecon.com Tiege Hanley: http://www.Tiege.com In this video men's style, grooming, fitness and lifestyle expert, Aaron Marino from http://www.iamalpham.com, http://www.aaronmarino.com and http://www.peteandpedro.com talks about 7 men 's style and fashion brands that are over-priced (in his opinion). You work way to hard to waste your money on overpriced items and clothing. Alpha gives his opinion about seven clothing brands that are over-priced, over-rated, a waste of money, and the quality does not equal the price. Alpha's 'Don't Waste Your Money' List 1. Jos A. Bank - nothing in that joint is worth the price you'll pay 2. Men's Warehouse - the quality is sub-par quality and the style is 'eh' 3. Armani - single most overpriced brand due to the nosedive in quality (note: Alpha loves Suitsupply) 4. Diesel - they make pretty much everything, but each costs a small fortune to buy 5. Lacoste - you'll be spending a lot for a little alligator 6. Ralph Lauren Polo - paying a lot for a little pony 7. Abercrombie - it's the Banana Republic of pricing for young people's clothing; it's a cheaper option but the same quality as Hollister, American Eagle, and Aeropostale. H&M, Zara, and Forever 21 have cheap quality clothing that's affordable (look stylish without spending a ton of money).

We live in times of unprecedented, disruptive change and uncertainty and most people find it challenging to thrive in those circumstances. If ‘design thinking’ is the new black, then thinking like a fashion design may just be the next big thing! This talk takes the idea of design thinking and translates it into a series of very practical tips that you can employ yourself, every day to help you think more optimistically in times of uncertainty and ambiguity. Professor Suzi Vaughan has settled (for now) in Brisbane, Australia having studied, lived and worked in Europe and Asia. After graduating from St Martins School of Art in London with a Ba Hons in Fashion, she started her professional career as a fashion designer, later moving into fashion education. Since 2011 she has been part of the executive team of a large Australian university. With over thirty years’ experience of design practice and teaching, she has become an advocate for the power and potential of design thinking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul

Check out the YouTube Creator Story on Dulce Candy on Think with Google here: https://goo.gl/73t5KI - Level up your YouTube skills with Creator Academy lessons: http://goo.gl/E9umlU - See index of all lessons: http://goo.gl/x2h1NG - Get how-to step-by-step help: http://goo.gl/fBzr7

Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 “Couture” is a magic word. It conjures thoughts of impeccable craftsmanship, visionary design, and legendary fashion moments. But, most of us don't encounter haute couture very often, unless we're looking at a celebrity on the red carpet, a model on a catwalk, or a mannequin in a museum case. We wanted to get closer to couture — and to get you closer to couture — so we partnered with the legendary fashion publisher Visionaire to create this video, which tells the story of one dress from birth to runway. It’s a unique look inside the Dior atelier, where the team has been hard at work bringing creative director Raf Simons’ ideas to life. While an individual couture garment can take half a year to produce, here you will see the story of one dress (“Look #53,” in fashion-speak) come together in just a few minutes — from the first muslin pattern to the final style model Kinga Rajzak wore during yesterday’s haute couture show. It’s an incredible revelation, and when you discover what goes into these garments, the crazy prices on couture start to seem at least a little less crazy. While Look #53 is the star of the show, the video gives us the chance to reconnect with the rarely credited artisans and seamstresses we saw in Dior and I, as well as a cameo from Simons himself. Think of this as a mini-trip to Paris or a crash course into fashion’s highest form; either way, enjoy your couture, concentrated. For more up close looks at global fashion, watch Style Out There: http://bit.ly/SOT-Amsterdam For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29

Fashion for a bargain - that‘s what everyone wants. A T-Shirt for 2€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price. #whomademyclothes We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. Eight out of ten shoppers decided against it! 24 April every year is Fashion Revolution Day which is held in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. We need greater transparency in the fashion supply chain because we can't improve conditions or protect the environment without knowing where our clothes are made. We need to challenge brands and retailers to take responsibility for the people and communities on which their business depends. Ask the brands whose clothes you love #whomademyclothes and help start a Fashion Revolution. If you would like to support our campaign and help to build a better future for everyone in the global fashion supply chain, please donate via the following link to help us create a Transparency Index of leading fashion brands http://fashionrevolution.org/get-involved/support-us/ Even donating €2 will help make a difference. Fashion Revolution is creating a series of mini videos as part of the European Year for Development. Find out more by following the hashtag #EYD2015 on social media and subscribing to our YouTube channel. Join the revolution at: http://fashionrevolution.org/ European Year for Development: https://europa.eu/eyd2015/ Facebook: https://www.facebook.com/fashionrevolution.org Twitter: https://twitter.com/fash_rev

Fashion Campaign Stylenspire is a handmade women's clothing brand 'for the elegant woman who doesn't mind standing out." Y.S www.etsy.com/shop/Stylenspire

Trendy clothes are cheaper than ever. That sounds great for the people who buy them, but it's horrible for the people who make them. Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight

Growing up in South Texas and receiving labels from teachers, counselors, coaches, friends, and family is what drove the passion in Arturo to create his own label. After moving to New York and being mentored by some of the top names in the fashion industry, a new label was born. Arturo Castañeda left Mercedes, Texas and his journey brought him to New York City. His fashion sense and creativity were discovered, eventually landing him a job as a concept designer for Ralph Lauren. Arturo went on to co-found Cielo Brands a personal styling and clothing company where he works with professional athletes and entertainers. He frequently visits the Rio Grande Valley to share his journey and inspire others to dream big. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ

A creative fashion designer, Sadie Clayton #coppergirl has given an opinion on social media at her studio. Follow her @iamsadieclayton to see her fabulous collection! To know more about fashion digital marketing, join us at a London conference on 4th September. Register now: v.ht/PrHD #FDM15 #DigitalMarketing #Marketing #Fashion #London

I'm so excited to share this interview and behind-the-scenes look at a slow fashion brand! Designer Claudia Lanius has devoted her career to sustainable fashion and shares how she got started, her inspirations, challenges, how the industry has changed, and some pieces from LANIUS's current collection. It was so interesting to learn more about this local brand and lovely to meet and talk with Claudia. I really hope you enjoy the interview and video as much as I did making it! :) More about LANIUS http://www.lanius-koeln.de/ Thanks to the amazing guys who filmed and recorded this, Francesco Mauritz, Tristan Pionke, and Ben Cochran, and to Claudia Lanius for speaking with me and letting me visit their studio! Thanks for watching! Subscribe to My Green Closet http://www.youtube.com/subscription_center?add_user=MyGreenCloset - - - blog: http://verenaerin.ca/journal/ twitter: https://twitter.com/VerenaErin instagram: http://instagram.com/verenaerin pinterest: http://www.pinterest.com/verenaerin/ This is not a sponsored video. Music: Acoustic Meditation 2 by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/

A unique clothing business supported by Innovate UK offers customers the chance to co-create their garments and have them made in 48 hours. Start-up clothing business Unmade (https://preview.unmade.com/) has launched innovative new products that will allow shoppers to co-create clothing online or in store and have them made within a few days The business got off the ground after an Innovate UK-funded feasibility study allowed co-founders Ben Alun-Jones, Kirsty Emery and Hal Watts to test out their idea for Knyttan, a unique software platform. Unmade worked with music superstar and fashion icon Will.i.am. By the end of the study in late 2013 the trio knew Knyttan would work. A project with pop star Will.i.am helped to keep things moving. They then joined a Techstars accelerator programme that helped them to meet investors and attract £2 million in seed funding. Today, the clothing design business employs 22 people at Somerset House in London, where three industrial knitting machines are accepting orders of everything from men's knitwear to custom scarves. A pop-up store housing a further knitting machine has just opened in Covent Garden. Unmade is working with leading designers, including Christopher Raeburn, Studio Moross, Malika Favre and Moniker, who have created the templates that shoppers use to customise garments to their own taste. If you'd like to watch more Innovate UK funded success stories head to our playlist here: https://www.youtube.com/playlist?list=PLrMOhOrmeR6lMh1j4Qz_csh_3ljSrDZpj Our latest funding competitions are available from: https://www.gov.uk/government/collections/innovation-grants-for-business-apply-for-funding

Designer Simon Spurr of British fashion house Kent & Curwen speaks to Forbes about evolving and modernizing the brand. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Behind-the-scenes of the new collection by independent Japanese streetwear brand HEIHEI. HEIEHI - the independent Japanese fashion brand founded by designer Shohei Kato - just released their 4th official collection. The HEIHEI 2016 S/S collection is called "Picture Book". Shohei invited us to go behind the scenes at the Tokyo photoshoot for the HEIHEI lookbook. We hope you enjoy the video! If you want to know more about the brand and see previous collections, please check out our short documentary on HEIHEI right here on YouTube: https://youtu.be/2oZO7SH1Y8k HEIHEI Official Website: http://www.heihei.jp/ HEIHEI on Social Media: https://twitter.com/SHOW_HEY_K http://instagram.com/heiheitokyo Thank you to Shohei Kato, the models, hair, makeup, and other people who made this shoot possible. hair Masahiro Kashiwa (bloc japan) make-up Anna Mimuro (bloc japan) styling Shohei Kato prop stylist Yumeno Shuya http://www.youtube.com/user/TokyoFashionNews?sub_confirmation=1

http://www.harbisoncollection.com - Recently we had an opportunity to catch up with Fashion Designer Charles Harbision to learn a little about what it takes to build an independent fashion brand in today's competitive industry. Jeremy Mason McGraw speaks with Charles from the Alta Gracia Resort in Costa Rica about his work with Beyonce, Michelle Obama and competing in business with giants. CC Sight is a service of http://cinnamoncircle.com Produced By: http://globalimagecreation.com - Be The Conversation

If fashion is your forte, then this one’s for you - US based apparel giant GAP has finally arrived in India, and its first destination is Delhi! GAP targets to have 40 stores across the country in the coming years, under Arvind Lifestyle's banner and says India's hunger for fashion and brands has never been better. Check out more details in this report! Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-

Stylenspire is an Indianapolis based handmade women's clothing brand 'for the elegant woman who doesn't mind standing out." Y.S www.etsy.com/shop/stylenspire #MADEinINDY #MadeLocal #MadeWell #MadeForYou

Behind the scenes with the Edward Scissorhands-inspired "I Am Not A Doll" collection from Japanese street fashion brand HEIHEI. Japanese designer Shohei Kato creates fashion inspired by memories from his youth. His upcoming "I Am Not A Doll" collection was partially inspired by the classic early 1990s Tim Burton film "Edward Scissorhands". We were on the set during the shooting of the "I Am Not A Doll" lookbook. Enjoy the peak behind the scenes. For more information on this young up-and-coming Japanese street fashion brand, see our interview with the designer: https://youtu.be/2oZO7SH1Y8k HEIHEI's official website: http://heihei.jp/ The "I Am Not A Doll" shoot featured the following: MODELS Brandon Reierson Akemi Rodrigues Shinzato STYLING Masahiro Kashiwa (hair - bloc japan) Misaki Sugaya (makeup - bloc japan) STILL PHOTOGRAPHY Yuki Kohara ASSISTANT Reiko Sudo SPECIAL THANKS Atsushi Watanabe Ryo Anzai Please subscribe to the Tokyo Fashion YouTube Channel: http://www.youtube.com/subscription_center?add_user=tokyofashionnews

The Parisian fashion house Cifonelli, famous for its bespoke suits and unique shoulder design, is throwing down the gauntlet to the ready-to-wear market by launching its first menswear collection. Duration: 01:44

As part of Branding Magazine's Branding Roundtable, Erich Joachimsthaler, CEO and Founder of branding firm Vivaldi Partners discusses the challenges and opportunities in luxury branding.

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Joey's taking over the fashion industry with his Fusey collection, but what does Fusey mean? We catch up with Mr Essex in the Diary Room to find out. Some of the biggest names in the fashion industry, TV and radio are joining The Clothes Show from 4-8 December 2015. The iconic ALCATEL ONETOUCH Fashion Theatre will be hosted by Rick Edwards, Jamie Laing and BBC Radio 1 presenters Gemma Cairney and Alice Levine with performances from Charli XCX, Ella Eyre and Rae Morris. Follow @ClothesShow for the latest news on brands, celebrities and presenters at The Clothes Show this year. There are many more to be announced. WWW.CLOTHESSHOW.COM

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(11 Oct 2012) SHOTLIST(including transcript):- AP Entertainment Hong Kong, 11 Oct. 2012 1. Wide of display of JCrew merchandise in Lane Crawford Department Store 2. Tilt up shot of mannequins 3. Racks of JCrew clothes 4. Close up shot of hot pink blazers 5. Wide shot of glass shelf display 6. Close up shot of leopard print high heels 7. SOUNDBITE (English), Millard (Mickey) Drexler, CEO of JCrew "We're online in 105 countries, and as I said, building a business, is constant, it's daily and it never ends. So we're not in a hurry. I know that opportunities in China are great and we will be there when we need to. But I don't ever feel you're late in the fashion business because fashion by definition is something that's new anyway. So if we're new in a year or two or three, so be it." 8. Wide shot of mannequins 9. Close up shot of mannequins 10. Wide shot of Jenna Lyons, President and Creative Director of JCrew 11. SOUNDBITE (English), Jenna Lyons, President and Creative Director of JCrew, on how shoppers in Asia differ from shoppers in the US "I don't think that fashion or style necessarily has an address. It doesn't specifically comes from one place. We found the women here appreciate a little bit of sparkle, they appreciate a little bit of bright color, the men appreciate great tailoring, soft plaid shirts. The kind of things here that we're seeing a response to, are very similar to what we see in the United States. How they put them together here, might be different." 12. Close up shot of Lyon's hands 13. SOUNDBITE (English), Jenna Lyons, President and Creative Director of JCrew, styling advice to Asian customers "I would recommend going outside of your comfort zone, trying something that you haven't tried. Wear sparkles during the day, wear a bright colored sweater, wear a red pant for a guy. Go outside your comfort zone, try something new." 14. Wide shot of JCrew display 15. Green patent high heels 16. Mid shot of mannequins. FASHION BRAND CREW LAUNCH IN HONG KONG Fashion brand "JCrew" is arriving fashionably late to China. The iconic American brand is testing the water in the Chinese market by collaborating with Lane Crawford, an upscale department store. Starting October, a curated selection of JCrew collection is being sold in Lane Crawford's retail space in Hong Kong and Beijing. JCrew, who operates 277 retail stores in North America, is making a come back in Asia after its franchise in Tokyo folded in 2009. To celebrate the launch, CEO Millard (Mickey) Drexler and Creative Director, Jenna Lyons were both in attendance at the Lane Crawford store in Hong Kong on Thursday October 11th. In an interview with the Associated Press Drexler said that he's always been very selective about expansion. His priority was to upgrade the products, explore opportunities in the US, and strategize the company for growth. According to Drexler, JCrew's arrival in the Chinese market is about timing and it wasn't the right timing until now. While other business see the Chinese market as a key to their future, Drexler does not. He explained, "we're not in a hurry. I know that opportunities in China are great and we will be there when we need to. But I don't ever feel you're late in the fashion business because fashion by definition is something new anyway. So if we're new in a year or two or three, so be it. " Creative Director Jenna Lyons is excited to learn that customers have responded warmly to JCrew's inception in Hong Kong, which cemented her belief that style has no address. Lyons said that the feedback from Hong Kong customers are very similar to the ones in the US. However, it's the way that the customers put the ensemble together that set them apart. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/7117ab3aa3db65ed28074e183d968b67 Find out more about AP Archive: http://www.aparchive.com/HowWeWork

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