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Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY

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In this week’s Sunday Sitdown, Willie Geist joins Under Armour CEO Kevin Plank inside his state-of-the-art innovation factory in Baltimore. Plank talks about how he had “multiple voices” while he was developing the company, and what it’s like working with A-list athletes. He also responds to criticism he received for comments he made about President Trump’s business background. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: http://on.today.com/ReadTODAY Find TODAY on Facebook: http://on.today.com/LikeTODAY Follow TODAY on Twitter: http://on.today.com/FollowTODAY Follow TODAY on Google+: http://on.today.com/PlusTODAY Follow TODAY on Instagram: http://on.today.com/InstaTODAY Follow TODAY on Pinterest: http://on.today.com/PinTODAY Community saves rare movie prop collection shop from closing | TODAY
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Text Comments (489)
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youtubesucks (11 hours ago)
Nike sucks. Their quality has we to trash. They are more worried about everything but good products
Rick Das (1 day ago)
Under Armour is good but their shoes aren’t stylish
Treetop Media (3 days ago)
Little known fact: like "The Facebook," "Under Armor" was originally called "Underwear Armor."
P M (3 days ago)
https://twitter.com/twitter/statuses/1057766528429502470
Sure Why not (12 days ago)
One of the biggest stars in America. Nobody knows Brady anywhere else.
GFEAST (12 days ago)
Doesn’t look republican with that wife lol
Faboi (13 days ago)
Checks over Xs
Canadian here signing in: Under Armour rules!
Jan Richter (14 days ago)
I’m not a fan of Trump personally, but it’s kinda sad that a public figure can’t even say something positive about his president nowadays without getting criticized for that.
Tony Dinh (14 days ago)
He's a Dumpleforskin supporter, nope I ban under Amor.
Bo Scribner (15 days ago)
tbh i didnt know brady was signed to underarmour
Daniel Abou (15 days ago)
Cickbait alert
Steve Molloy (16 days ago)
Under Armour need a unique feature on their shoes
TIlak Sevak (16 days ago)
I wanna try this brand now!!
Richard Romero (17 days ago)
Nike is Anti-American, under armour all the way
Agnostic Realist (22 days ago)
1:11 what's the sign behind them say... "it's an hour to do bus... in sports" ?? anyone?
Osbaldo Arevalo (22 days ago)
I'm not a Trump supporter I don't buy under armour plus Nike is so much better
Eamon Kelly (27 days ago)
"This is a top secret facility" *proceeds to show it to a TV presenter surrounded by cameras*
M K (28 days ago)
Trump ins't a politician, Isn't a real businessman, never worked a day in his life (trust fund baby received at LEAST 413 million from his dad), but how would anyone know without researching him...
M K (28 days ago)
UA has all the GOATS
wesley zillich (12 days ago)
Not tiger Woods :/
BIG HUNGRY (1 month ago)
Delete the “under” and just go by Armour.
santiago carreño (29 days ago)
Nahh, UnderArmour is cooler
Kevin Penfold (1 month ago)
6:55. “No room for politics” 😂 that’s hilarious. Apparently he hasn’t seen the Nike’s ad with Kap.
Dwayne Is (1 month ago)
I'll wear under armor over Nike any day.
Tenzin Wangdu (1 month ago)
I’m sorry but Stephen Curry made UA what it is today.
TheLAKERSareGodsTeam (1 month ago)
"Armour"? You can't claim to be American if your very name involves euro-spelling. ARMOR.
Red Arrow (1 month ago)
Why he look like papa john
deharleyva (1 month ago)
So he took a position that consumers did not like and that makes him a victim? lol This is capitalism! I buy their products and will continue to do so. His comment was not a big deal to me.
Geraldo S (1 month ago)
Whoever makes the best products is going to win...wrong. Nike is a culture. Culture is generational.
W. (1 month ago)
Used to think under armour was purely under wear
sidharth chand (1 month ago)
I have UA I like their products Nike shoes are tight and uncomfortable for me. Buy their stock it’s 20 $ a share
MCES LEX (1 month ago)
No wonder under armour sucks, they have the biggest cheater in the NFL, brady.
M A G A EARTH (1 month ago)
kevin plank IS A PHONY. he obviously doesn't know how to run a business...REPLACE HIM. remember all the toys he purchased....those toys....ARE JOBS THAT COULD HAVE BEEN....get rid of him!!!
Johnny Moran (1 month ago)
F Nike.
Johnny Moran (1 month ago)
Too soon to tell, the anti Nike movement grows daily.
deharleyva (1 month ago)
Nike won.
__mrgrownfaun556__ (1 month ago)
Well he lives in glendon
What a coincidence. I buy under armour products. I just bought a shirt this August. I will buy more under armour seeing that no more Nike products will bought by my family.
Lynn W (2 months ago)
College's and universities get their logo on your uniforms
Lynn W (2 months ago)
I will pay more for made in the USA. He pays higher wages.
Mallory Reilly (2 months ago)
That's it! Anyone who says Nike will no longer have their business, how about you send it Under Armor's way! This underdog needs to come out on top above Nike!!
Jeff Skywalker (1 month ago)
Mallory Reilly totally agree!! Been buying Under Armour for the last 3 years and wouldn’t even consider buying that cheap Nike garbage ever again!!
SlyShadow (2 months ago)
I love this guy and the brand! I'll definently be ordering a pair of UA sneakers for Christmas this year!
Lea Jones (2 months ago)
They need better designers. Especially for women's apparal.
Zane A (2 months ago)
Good interview, bad title. thumbs down. 5:07
916saleen (2 months ago)
Under Armor is made in the US, Nike is made in China by kids. Nike puts out dumb adds... I'm moving to Under Armor, will never buy another Nike Product
Aaron Rose (10 days ago)
+Videa o hovně 2 did you watch the video? About the factory in Baltimore. Of course there are exceptions
A Ron (25 days ago)
Sacrifice everything, even if it mens kneeling to tie your show and supporting child labor camps in china for your shoes.
Videa o hovně 2 (1 month ago)
I have UA tshirts and they are made in China and Egypt, what is american about them?
Dontdoittoyoself (1 month ago)
Nobody cares, look u crying for attention.
Peter. Hatch (2 months ago)
His product is good a lot better than Nike if your cheap buy Nike .if you want quality buy armor
Peter. Hatch (2 months ago)
+Ethan Hendricks you must be one of them guys never been in the army or black
Ethan Hendricks (2 months ago)
Peter. Hatch if you’re an America buy under armor, if your are not buy Nike
Cheryl Cooper (2 months ago)
Nike might be going down now that they support Kappernick.
Jonathan Toews RULES #19 (2 months ago)
Under Armour is my favourite company
Grogg Mayles (2 months ago)
He complimented the president that he had a good business mind. Doesn’t mean he’s a good person. There’s a difference
djkevlarr (2 months ago)
I will NEVER buy a piece of UA gear.. now I know he supports Trump.. u lost my business I will only buy Nike + I will suggest Nike to my friends
Jeff Skywalker (2 months ago)
djkevlarr enjoy your cheap garbage.
Wesley Alth (2 months ago)
This guy started by selling roses and now owns a billion dollar company. Hard work got him there not a government program
Jonathan Woo (2 months ago)
fight? just lower the fuckkn prices, I have 2 pairs of UA seats pants that were 70$, I barely wear them and they are already faded and shrunk. the profit margin on sports wear is immense and quality is questionable.
Jack Rhodes (2 months ago)
The Sunday today logo is incredibly annoying
Footballwife (2 months ago)
2 years ago I had never seen the under Armour logo. Now I see it all the time. I am not American so that's probably why. But It goes fast sometimes.
Naoki Kihata (2 months ago)
UA is so bad ... will never come close to Nike and Adidas
J.A.M (3 months ago)
Not really true that the better product will win, at least not in this game... UA could make the best shoes ever made, Nike could make an almost identical product with poorer quality, and majority of people are gonna go for the shoe with the “check” over the “X”
Ryan Davidson (3 months ago)
Competition is good for the market. I hope he continues to do well.
Ray Khan (3 months ago)
Combined with public funds wonder where the profits will go
Ray Khan (3 months ago)
Shopping around to friends at nfl locker rooms how many entrepenuers have this kind of acess
Daniel Worley (3 months ago)
I like his thinking.
Jay Shank (3 months ago)
And now The Rock....
Dimitrije Dk (3 months ago)
UA has some of the ugliest shoes ever made in my opinion... Don't see how it's unfair. Nike makes beautiful shoes thats all there is to it.
Jeff Skywalker (2 months ago)
Dimitrije Dk man I have had everything from free run to shox to air max to Jordan’s and the only ones that seemed to last was a 40 dollar pair Alvord. Your right they are the best looking but my opinion they are just made cheap.
Dimitrije Dk (2 months ago)
+Jeff Skywalker Idk what you're buying. All my nikes are still in top condition.
Jeff Skywalker (2 months ago)
Dimitrije Dk Nike makes great looking shoes that are complete garbage. They last maybe a year and half. I have had a pair of under armour shoes last 3 years and still going strong.
John (3 months ago)
I naturally liked UA more than Nike for apparel and this video just reaffirmed my decision to stick to the brand. Its great to hear about someone trying to help my home city of Baltimore instead of just repeating what they hear and fear on the news
Liberty (3 months ago)
BBB Baby...... *Z02's*
Capone Dickson (4 months ago)
Under armour fits me better.
David Bonny (4 months ago)
synthetic fibres you cant wash the smell out of absolute rubbish over rated crap. do yourself a favour stick with yhe old faithfulls!
lawreneph (4 months ago)
Those under garments started it all. When they came out everyone wanted those things. I remember Ray Lewis doing a commercial for them one year too that was dope
John Toffi (4 months ago)
Under armour is cool, but that logo is hideous
aznpanda510x (4 months ago)
LMAO!!!!! funny because i didn't know that swimmer and tom wear Under armor.... i only start liking under armor because of curry
Alex K. (4 months ago)
Under Armour has a European factory but no one buys UA products here.
Rashard Stallworth (4 months ago)
I believe Cam Newton is signed to this company as well
Rashard Stallworth (4 months ago)
TKL and The Small Shop are growing as well
Rashard Stallworth (4 months ago)
BBB is growing as well
Jonathan Garcia (4 months ago)
Nike all the way
Mhar Pedriňa (4 months ago)
Curry make your Brand Under Armour more precious than Adidas
Gabriel Cappelli (4 months ago)
Nike always, will never buy anything from a poacher.....
C MACK (4 months ago)
Adidas is better than UA
C MACK (4 months ago)
Don’t support UA.. They support Trump.
3rdworldgwaming (4 months ago)
So Steph Curry isn't their biggest
Jed Petersen (4 months ago)
Why would anyone name a company something that sounds like a deodorant for really bad B.O.!
tylermoon (4 months ago)
Piece of cake when you’re white
StockMetrix (5 months ago)
- Nike has a slight advantage of over UnderArmour in terms of their fundamentals due to their positive cash flows, asset efficiency, and profitability. - Nike is in an uptrend, but UnderArmour is slowly catching up too. - Nike is a more suitable investment for the risk-averse investors while UnderArmour presents an attractive opportunity for the more adventurous financiers. Source: https://www.stockmetrix.net/articles/post/060618/rich-stock-would-you-rather-wear-nike-or-underamour
non yobussiness (5 months ago)
Wool based products are better
Zach O'Neill (5 months ago)
Warriors just won the nba championship again... another year later...
MP GC (5 months ago)
Its just your butt ugly logo, its butt ugly
koruthegod (5 months ago)
Chill out with the camera work buddy
Dan Olfato (5 months ago)
UA should thank Steph Curry
steve mayala (5 months ago)
Tom Brady... Nothing against the guy .. But he only gives you football fans in the USA ...his wife could deliver Brasil, all of central America ..the world..very myopic.soccer players
phatcartoon (5 months ago)
This is a very good, and well made eight and a half minute Under Armour commercial. :P
pascal haeren (5 months ago)
my favorite brand. Just a pity that it is hard to get in the Netherlands (Europe) in stores but fortunately online, and that they do not sponsor the football champion of the Netherlands but the eternal number five
ThePHiLsTeR (5 months ago)
Problem with underarmor is that it is premium athletic gear. Nike sells quality gear, but is not as technical and cheaper. For most athletes Nike gear fills their needs. Underarmor is best for top competitive athletes.
booyah2u 2 (5 months ago)
I wear their stuff because it is way cheaper than Nike.
Omega Man (5 months ago)
Unless they're shoes stop being so ugly they arent going to topple Nike. I still don't know how the fashion designers or artists still have jobs.
King Greg (5 months ago)
You guys can't begin to compete with Nike...stop it
SevenDeMagnus (5 months ago)
Cool
chris s (5 months ago)
" i think he has a good business background".... the left immediately blasts back with hate filled rhetoric.
itsyoboiconnor (5 months ago)
It is sad that if you congratulate or don’t bash our president you get bashed smh
partymariner (5 months ago)
Whatever’s on sale at Ross or Marshals putos
jdi801 (5 months ago)
UA bought the Endomondo app and have since wrecked it. For that reason I will not buy any of their products.
Capin Kirt (5 months ago)
Overpriced for mediocre quality products
caveman Versace (5 months ago)
Under armour uses American labourers. Nike uses Chinese child slave labour.
Gabriel Madrid (5 months ago)
you guys can hire me I'm in California and will go anywhere if I have to anyway I can I don't have a car but I will go anywhere buy walking if I have to

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