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Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY

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In this week’s Sunday Sitdown, Willie Geist joins Under Armour CEO Kevin Plank inside his state-of-the-art innovation factory in Baltimore. Plank talks about how he had “multiple voices” while he was developing the company, and what it’s like working with A-list athletes. He also responds to criticism he received for comments he made about President Trump’s business background. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: http://on.today.com/ReadTODAY Find TODAY on Facebook: http://on.today.com/LikeTODAY Follow TODAY on Twitter: http://on.today.com/FollowTODAY Follow TODAY on Google+: http://on.today.com/PlusTODAY Follow TODAY on Instagram: http://on.today.com/InstaTODAY Follow TODAY on Pinterest: http://on.today.com/PinTODAY Community saves rare movie prop collection shop from closing | TODAY
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Text Comments (518)
*ADA ada* (3 days ago)
*How can you tell a cop from a drug dealer?The cop is wearing Under Amour🤣🤣🤣🤣🤣🤣🤣🤣*
Kevin Lee J (15 days ago)
I've been a manufacturer for UA and Nike garments for 14 years and I can tell you that UA uses better quality material as compared to Nike.
bonustraka (1 month ago)
UA have average products, can't be compered with Nike...and with Adidas!
*ADA ada* (3 days ago)
Andri Kristianto (3 months ago)
I've been a loyal user of Nike - this includes Jordan brand (for shoes, bags, t-shirts, etc) since the early 90's (mainly for basketball), and never turned my head for other brands (not even Adidas, Puma, or Reebok, etc) for 20 something years. Only after 2-3 years back , I started to love this brand (other the the SC sub brand off course, since I'm not a big fan of the dude)...something on the logo I would say...really something...so the way I see now, with all respect to Nike and other brands and their loyal fans, Nike is yesterday, now is UA..... off course my opinion is fairly subjective and definitely not based on the quality of the brand...
MuitoAmiga (3 months ago)
I thrift shop and I find an unbelievable amount of UA clothes every time. The stuff always look new and some even still have their price tags. In fact, I find it so often I always go to thrift stores first to buy compression shirts for my son who has sensory issues and loves them. Never understood why this is so since they’re not bad quality 🤷🏼‍♀️
NightmaresBTW (4 months ago)
Football Coach in HS is good friends with him apparently, in HS his story of success was very motivating.
Satya Patel (4 months ago)
Only white ppl pick under armour over Nike except for Dwayne
Donna S (4 months ago)
I don't buy shoes from them, I love their leggings and tops, socks are ok too, same as Nike
Jake & Lexi (4 months ago)
Meet the new FACE of Under Armour....for babies! @jake.lexi https://www.instagram.com/p/BqqUM6dHs_M/
Shane Griggs (4 months ago)
I hate that if people support our president it is not acceptable..
Ola Delano (4 months ago)
Wow!!! Love what he's doing for Baltimore
*ADA ada* (3 days ago)
*What he doing for Baltimore?I worked in U A warehouse in Curtis Bay Maryland and believe me it wasn't good*
Body By PT (5 months ago)
Did he say his clothes will make somebody a better human?! 🙈
Calvin (5 months ago)
They aren’t in an unfair fight. Their designs are just hideous.
Epic Rage Gaming (5 months ago)
ive loved under armor for over 15 years and it is now the only clothing i buy for athletics or overall comfort. and i still have and use regularly clothes ive owned for 15 years that is under armor.
Richard Neal (5 months ago)
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youtubesucks (5 months ago)
Nike sucks. Their quality has we to trash. They are more worried about everything but good products
Rick Das (5 months ago)
Under Armour is good but their shoes aren’t stylish
Treetop Media (5 months ago)
Little known fact: like "The Facebook," "Under Armor" was originally called "Underwear Armor."
P M (5 months ago)
Sure Why not (5 months ago)
One of the biggest stars in America. Nobody knows Brady anywhere else.
GFEAST (5 months ago)
Doesn’t look republican with that wife lol
Faboi (5 months ago)
Checks over Xs
Canadian here signing in: Under Armour rules!
Jan Richter (5 months ago)
I’m not a fan of Trump personally, but it’s kinda sad that a public figure can’t even say something positive about his president nowadays without getting criticized for that.
Tony Dinh (5 months ago)
He's a Dumpleforskin supporter, nope I ban under Amor.
Bo Scribner (5 months ago)
tbh i didnt know brady was signed to underarmour
Daniel Abou (5 months ago)
Cickbait alert
Steve Molloy (5 months ago)
Under Armour need a unique feature on their shoes
TIlak Sevak (5 months ago)
I wanna try this brand now!!
Richard Romero (5 months ago)
Nike is Anti-American, under armour all the way
Jacob Tyler (6 months ago)
1:11 what's the sign behind them say... "it's an hour to do bus... in sports" ?? anyone?
Osbaldo Arevalo (6 months ago)
I'm not a Trump supporter I don't buy under armour plus Nike is so much better
Eamon Kelly (6 months ago)
"This is a top secret facility" *proceeds to show it to a TV presenter surrounded by cameras*
Zach Maier (6 months ago)
Trump ins't a politician, Isn't a real businessman, never worked a day in his life (trust fund baby received at LEAST 413 million from his dad), but how would anyone know without researching him...
Zach Maier (6 months ago)
UA has all the GOATS
wesley zillich (5 months ago)
Not tiger Woods :/
BIG HUNGRY (6 months ago)
Delete the “under” and just go by Armour.
santiago carreño (6 months ago)
Nahh, UnderArmour is cooler
Kevin Penfold (6 months ago)
6:55. “No room for politics” 😂 that’s hilarious. Apparently he hasn’t seen the Nike’s ad with Kap.
Dwayne Is (6 months ago)
I'll wear under armor over Nike any day.
Tenzin Wangdu (6 months ago)
I’m sorry but Stephen Curry made UA what it is today.
TheLAKERSareGodsTeam (6 months ago)
"Armour"? You can't claim to be American if your very name involves euro-spelling. ARMOR.
Red Arrow (6 months ago)
Why he look like papa john
deharleyva (6 months ago)
So he took a position that consumers did not like and that makes him a victim? lol This is capitalism! I buy their products and will continue to do so. His comment was not a big deal to me.
Geraldo S (6 months ago)
Whoever makes the best products is going to win...wrong. Nike is a culture. Culture is generational.
W. (6 months ago)
Used to think under armour was purely under wear
sidharth chand (6 months ago)
I have UA I like their products Nike shoes are tight and uncomfortable for me. Buy their stock it’s 20 $ a share
MCES LEX (7 months ago)
No wonder under armour sucks, they have the biggest cheater in the NFL, brady.
Johnny Moran (7 months ago)
F Nike.
Johnny Moran (6 months ago)
Too soon to tell, the anti Nike movement grows daily.
deharleyva (6 months ago)
Nike won.
What a coincidence. I buy under armour products. I just bought a shirt this August. I will buy more under armour seeing that no more Nike products will bought by my family.
thiccen little (3 months ago)
truth and common sense warrior are you forcing them to not wear nike😂
Lynn W (7 months ago)
College's and universities get their logo on your uniforms
Lynn W (7 months ago)
I will pay more for made in the USA. He pays higher wages.
Mallory Reilly (7 months ago)
That's it! Anyone who says Nike will no longer have their business, how about you send it Under Armor's way! This underdog needs to come out on top above Nike!!
thiccen little (3 months ago)
Mallory Reilly would be a crazy story but it's just never gonna happen
Jeff Skywalker (7 months ago)
Mallory Reilly totally agree!! Been buying Under Armour for the last 3 years and wouldn’t even consider buying that cheap Nike garbage ever again!!
SlyShadow (7 months ago)
I love this guy and the brand! I'll definently be ordering a pair of UA sneakers for Christmas this year!
Lea Jones (7 months ago)
They need better designers. Especially for women's apparal.
Zane A (7 months ago)
Good interview, bad title. thumbs down. 5:07
Sac-916 (7 months ago)
Under Armor is made in the US, Nike is made in China by kids. Nike puts out dumb adds... I'm moving to Under Armor, will never buy another Nike Product
Kidlat432 (4 months ago)
Cyrus McMillan (4 months ago)
+Videa o hovně 2 Under Armour do have products made in Baltimore. I found a pair of UA boxers and undershirts that were made in USA at the store once. Hopefully more of their products show the Made In USA label on them...
tompparaideri (4 months ago)
Sac-916 LOL
Calvin (5 months ago)
Ad* not add
MrZansax (5 months ago)
Some of the nike clothing is made in my country for $15.00 a day and no kids can work there
Peter. Hatch (7 months ago)
His product is good a lot better than Nike if your cheap buy Nike .if you want quality buy armor
Peter. Hatch (7 months ago)
+Ethan Hendricks you must be one of them guys never been in the army or black
Ethan Hendricks (7 months ago)
Peter. Hatch if you’re an America buy under armor, if your are not buy Nike
Cheryl Cooper (7 months ago)
Nike might be going down now that they support Kappernick.
Jonathan Toews RULES #19 (7 months ago)
Under Armour is my favourite company
Charles Giraffe (7 months ago)
He complimented the president that he had a good business mind. Doesn’t mean he’s a good person. There’s a difference
djkevlarr (7 months ago)
I will NEVER buy a piece of UA gear.. now I know he supports Trump.. u lost my business I will only buy Nike + I will suggest Nike to my friends
Jeff Skywalker (7 months ago)
djkevlarr enjoy your cheap garbage.
Wesley Alth (7 months ago)
This guy started by selling roses and now owns a billion dollar company. Hard work got him there not a government program
Jonathan Woo (8 months ago)
fight? just lower the fuckkn prices, I have 2 pairs of UA seats pants that were 70$, I barely wear them and they are already faded and shrunk. the profit margin on sports wear is immense and quality is questionable.
Jack Rhodes (8 months ago)
The Sunday today logo is incredibly annoying
Naoki Kihata (8 months ago)
UA is so bad ... will never come close to Nike and Adidas
J.A.M (8 months ago)
Not really true that the better product will win, at least not in this game... UA could make the best shoes ever made, Nike could make an almost identical product with poorer quality, and majority of people are gonna go for the shoe with the “check” over the “X”
Ryan (8 months ago)
Competition is good for the market. I hope he continues to do well.
Ray Khan (9 months ago)
Combined with public funds wonder where the profits will go
Ray Khan (9 months ago)
Shopping around to friends at nfl locker rooms how many entrepenuers have this kind of acess
Daniel Worley (9 months ago)
I like his thinking.
Jay Shank (9 months ago)
And now The Rock....
Dimitrije Dk (9 months ago)
UA has some of the ugliest shoes ever made in my opinion... Don't see how it's unfair. Nike makes beautiful shoes thats all there is to it.
Carrøt Nibbler (3 months ago)
Jeff Skywalker lol same with me.
Jeff Skywalker (7 months ago)
Dimitrije Dk man I have had everything from free run to shox to air max to Jordan’s and the only ones that seemed to last was a 40 dollar pair Alvord. Your right they are the best looking but my opinion they are just made cheap.
Dimitrije Dk (7 months ago)
+Jeff Skywalker Idk what you're buying. All my nikes are still in top condition.
Jeff Skywalker (7 months ago)
Dimitrije Dk Nike makes great looking shoes that are complete garbage. They last maybe a year and half. I have had a pair of under armour shoes last 3 years and still going strong.
John (9 months ago)
I naturally liked UA more than Nike for apparel and this video just reaffirmed my decision to stick to the brand. Its great to hear about someone trying to help my home city of Baltimore instead of just repeating what they hear and fear on the news
Liberty (9 months ago)
BBB Baby...... *Z02's*
Capone Dickson (9 months ago)
Under armour fits me better.
lawreneph (9 months ago)
Those under garments started it all. When they came out everyone wanted those things. I remember Ray Lewis doing a commercial for them one year too that was dope
John Toffi (10 months ago)
Under armour is cool, but that logo is hideous
aznpanda510x (10 months ago)
LMAO!!!!! funny because i didn't know that swimmer and tom wear Under armor.... i only start liking under armor because of curry
Alex K. (10 months ago)
Under Armour has a European factory but no one buys UA products here.
Rashard Stallworth (10 months ago)
I believe Cam Newton is signed to this company as well
Rashard Stallworth (10 months ago)
TKL and The Small Shop are growing as well
Rashard Stallworth (10 months ago)
BBB is growing as well
Jonathan Garcia (10 months ago)
Nike all the way
Mhar Pedriňa (10 months ago)
Curry make your Brand Under Armour more precious than Adidas
Gabriel Cappelli (10 months ago)
Nike always, will never buy anything from a poacher.....
C MACK (10 months ago)
Adidas is better than UA
C MACK (10 months ago)
Don’t support UA.. They support Trump.
3rdworldgwaming (10 months ago)
So Steph Curry isn't their biggest
Jed Petersen (10 months ago)
Why would anyone name a company something that sounds like a deodorant for really bad B.O.!
tylermoon (10 months ago)
Piece of cake when you’re white
StockMetrix (10 months ago)
- Nike has a slight advantage of over UnderArmour in terms of their fundamentals due to their positive cash flows, asset efficiency, and profitability. - Nike is in an uptrend, but UnderArmour is slowly catching up too. - Nike is a more suitable investment for the risk-averse investors while UnderArmour presents an attractive opportunity for the more adventurous financiers. Source: https://www.stockmetrix.net/articles/post/060618/rich-stock-would-you-rather-wear-nike-or-underamour
non yobussiness (10 months ago)
Wool based products are better
Zach O'Neill (10 months ago)
Warriors just won the nba championship again... another year later...
MP GC (10 months ago)
Its just your butt ugly logo, its butt ugly
koruthegod (10 months ago)
Chill out with the camera work buddy
Dan Olfato (10 months ago)
UA should thank Steph Curry
steve mayala (10 months ago)
Tom Brady... Nothing against the guy .. But he only gives you football fans in the USA ...his wife could deliver Brasil, all of central America ..the world..very myopic.soccer players
phatcartoon (10 months ago)
This is a very good, and well made eight and a half minute Under Armour commercial. :P
pascal haeren (10 months ago)
my favorite brand. Just a pity that it is hard to get in the Netherlands (Europe) in stores but fortunately online, and that they do not sponsor the football champion of the Netherlands but the eternal number five
ThePHiLsTeR (10 months ago)
Problem with underarmor is that it is premium athletic gear. Nike sells quality gear, but is not as technical and cheaper. For most athletes Nike gear fills their needs. Underarmor is best for top competitive athletes.
booyah2u 2 (10 months ago)
I wear their stuff because it is way cheaper than Nike.

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