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The Dark Side Of Harajuku Style You Haven't Seen Yet | Style Out There | Refinery29

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On this episode of Style Out There, our host, Connie Wang, takes us to Tokyo to meet the individuals pioneering the Harajuku subculture of Kawaii, more specifically Yami Kawaii. This style of fashion accentuates cuteness while incorporating symbols that represent death. Watch this episode of Style Out There to delve deeper into this morbid trend in Tokyo! ABOUT SERIES In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why. ABOUT REFINERY29 Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. http://refinery29.com/ RELATED CONTENT What Harajuku Girls Really Look Like https://youtube.com/watch?v=WblNctc3ys0 India's Transgender Community: The Hijra https://youtube.com/watch?v=mgw7M-JAB... How Korean Couples Do PDA https://youtube.com/watch?v=knYb8E9ohCw SEE MORE REFINERY29 VIDEOS http://refinery29.com/video SUBSCRIBE TO REFINERY29 Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: https://facebook.com/refinery29 Follow Refinery29 on Twitter: https://twitter.com/refinery29 Heart Refinery29 on Instagram: https://instagram.com/refinery29/ TALENT Follow Connie Wang on Instagram: https://www.instagram.com/conconwang/
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Text Comments (11973)
Refinery29 (9 months ago)
What is your go-to style? Comment below!
Lily Izkool (9 days ago)
Sweater pants and converse
Nevermind (9 days ago)
Broke-grunge :))
Millah Mccallum (11 days ago)
Grunge.
TILLY DOGGO (1 month ago)
Androgynous
Jin (2 months ago)
Everything https://tetsugo.com
Thomas jay (7 hours ago)
When Japan goes through its emo phase
suidcial girl (8 hours ago)
I feel the same way the model feels
Rin Yang (8 hours ago)
I wanna say. Japanese people have the best voices Oml
DAT BOI (13 hours ago)
how is this not from vice? :D
burak ayan (1 day ago)
Strange. They have really serious issues. Anyway i dont give a fuck about them. Shine
Joanna Kozłowska (1 day ago)
Omg she have soo cute voice
Sharweng (1 day ago)
Hi I’m Poppy
Sharweng (1 day ago)
Me understanding Poppy’s theme
Ëlîø (1 day ago)
Though yami kawaii is cute,upbeat and happy looking.. The roots of it are really heartbreaking
Mom (1 day ago)
My style is a mix of lolita's style(from the movie and book)/ nymphet style and yami kawaii. I recently started wearinf this mix of clothes to cope with my sexual abuse. Lolita was manipulated and abused which I incorporate into the style of anxiety and depression in the yami kawaii style. Its used to signify my abuse and the anxiety its caused. My style makes me cope for some reason? Its comforting.
Jordan Dockery (1 day ago)
All the clothing is beautiful, but in a culture where mental is taboo, its heartbreaking to think that people don't have people to talk to about it. I struggle with Asperger's and depression that came from my pcos polycystic ovarian syndrome
Ignacio Nemarich (1 day ago)
If you are dressing up and playing the "Im so sad I wanna kill myself" shit, then you are a retard and Infact deserve death, specially If you are influencing other young people, god, Japan is full of these weird faggots... Where is Yukio Mishima when you need him.
Daeguxvv 0 (1 day ago)
Tbh I love it💕•̀.̫•́✧
Lea M. (1 day ago)
Did he realize that he was wearing a David star and not a pentagram?
Aniflaze (1 day ago)
I've always like the listen flavor clothes but now i know a little of that clothes.....well i still like it, the only problem it's that I'm men XD
Jester Dex (1 day ago)
As for someone who suffered from consistent suicidal thoughts and depression, I can attest that it is NOT easy to completely change your life. The chemicals in your body refrain your brain to do so. We are not to blame for not trying, when we actually do. I feel for these women and men who go through this phase entirely for the rest of their lives because I relate to my past. If I could, I would help them but seeing they are on the other side of the world, it would not help to just express it in words over the internet. That is how much patience I have about suicidal and depressed individuals because no one knows what It is like to get the feeling of anxiety attacks, hallucinations, thoughts of imminent death and the thought to cease to exist in all elements.
Jester Dex (1 day ago)
That is why people criticizing "sad boy/girl" trend in the U.S. should not take it lightly. Take this as reference to it because it really relates to that of Yami Kawaii.
Muhammad Raihan (1 day ago)
1:10 anyone know the song?
i stan rosé (1 day ago)
3:29 Why is her voice so cuteee ;_____; I'll replay it for an hour.
Taeyeon xv (1 day ago)
I love this Yumi kawaii style 😭😭😭💛
Harry Suntapar (2 days ago)
So Weird
Lauren Moore (2 days ago)
It’s so weird. I have EXACTLY the same pink mirror he uses at 5:37... I live in Ohio...I have never been to japan...
Audrey and Remington (2 days ago)
This reminds me of Poppy.
JefFy_WhY why (2 days ago)
5:48 he's not moving but the mirror is .O.
YUU ! (2 days ago)
Poor Hanayo...
Reese F (2 days ago)
I follow yami kawaii style and decora style. Although I am a guy, it has never stopped me from dressing creepy and kawaii :3
3 6 666 (2 days ago)
Attractive af
The Fallen Angel (2 days ago)
This is my type of fashion
sasutomato (2 days ago)
My bedroom is this style hahaha
Presh (2 days ago)
It’s such a cool style wdym “I fEeL uNcOmFoRtAbLe” 🙄 you’re over doing it they’re just cute people who also want to die. That’s pretty standard it’s cool that they’ve made a style of it.
suzuya thekiller16_ (2 days ago)
KFWJFNJX JNWNCWJJCJA idk but I loved it
Ross Jon (3 days ago)
Depression is due to believing in wrong Belief Systems, Your Belief Systems are in your Mind. Your Mind is believing in wrong things. So do not Jump The Gun and hang yourself, seek help all the time, You need to see a few doctors and lawyers they will tell you what your problem is and maybe they are scared to say because they want to protect their countries culture, sometimes the culture is wrong, maybe you have unfinished business like someone hurt your feelings and you did not talk back to them, there could be hundreds of different problems you have. Its better not go back in the past if you can not receive compensation or can not afford to fight it in court and so move on with your life and start a new life, someone could of said bad things to you , maybe they are just uneducated people or negative person so just forget about them. You have to read about law how it works this may help you. Read about Forgiveness this should or may help you. You have to say to yourself everyone is not perfect and everyone makes mistakes, we are not perfect all the time its not a perfect world the world does have a lot problems and we have to deal with that, this is why we go to work everyday to solve problems. Maybe doing Yoga or Judo will help you but I advise not to take anti-depression medication there no good for you. Go on the internet and purchase a on-line anti-depression material, you have to understand under 25 years old girls brains have not yet developed cognitive skills to deal with reality and sensors.
kiwisweet (3 days ago)
great documentary but i hate how she feels the need to “get it” rather than just let it exist lol
They not strange, they just sick..
Siddharth Krishnan (3 days ago)
I'm a dude, and I am down with this Yami-Kawaii stuff. Honestly, that kind of stuff fits my style very well. Not because of the message, but because of the look. Imma go look for guy stuff in Yami-Kawaii. Thank you for educating me!!
Proxy User (3 days ago)
My idea of dealing with suicide and mental illness is to run around crazy like the afghans do in some black camp boots wearing a fuckin Batman suit.
Hayati Shaari (3 days ago)
Cute stuff for kids kind really odd when adult still practicing being cute even you're old.
мιηмєllσω (3 days ago)
Can I just say that Yuuna (is that her name) was the cutest thing I’ve ever seen I’m-
nightflower (3 days ago)
I see the guy has satanic pentagram on his clothes designs and items. Says alot.
Utubinmom (3 days ago)
So sad that depression is blown off. Like being in bondage.
Anthony Gonzalez (3 days ago)
does anyone know what the art piece is under @7:17 depicting a girl in a restroom in black and white ?
Jodie Luckett (3 days ago)
OKAY YOUTUBE. I WATCHED IT. ARE YOU PLEASED?
Wesley Griffiths (3 days ago)
Japan needs Jesus!
Esi (4 days ago)
Weird
Discovery Planet (4 days ago)
the person selling this Harajuku Style is the winner
Heartattack 77 (4 days ago)
My go to style is kinda like glam punk-rawk and roll I guess you could say or trashy rock (kinda like a punk with a little bit of rockabilly or just 77stlye you could say early punk was especially in the USA. Basically the early New York city punk scene style mixed with the glam over the top style but toned down to more of a power pop look). I used to dress more sleaze punk ( mix of 80s hair metal/glam rock and punk rock)back like almost 10 years ago though. I wore cowboy boots or engineer boots almost all the time maybe creepers sometimes but mostly boots. I also had the long hair always teased up kinda like Nikki Sixx or C.C. Deville cut into a mullet but with skunk stripes bleached as white as I could get them. It looked like a skunk was sleeping on my head to really get the look sleazy.
My god! I know how these people feel! I just want to reach out to them! I live with depression along with a slight learning disability. Even with a slight disability makes life so hard. Here in America, we still don't get enough help. If we do, we get treated like kids. They don't even consider our feelings.
Boopylettuce Square (4 days ago)
Pop team epic Did you notice?
Apenas um Kpopper (4 days ago)
Song 0:31 ?
Nabil Zelmat (4 days ago)
So its a mix between emoness abd kawainess
Nabil Zelmat (4 days ago)
This is such a mood This is a JOKE K
black rockz (4 days ago)
Wearing those clothing will look u more stupid and mentally ill😒😒😒
Yahaira Woods (4 days ago)
Supa Kawaii
De Rolands (4 days ago)
It's hard to be Japanese.. I think
chae tea (5 days ago)
hanayo is back in the hospital for another suicide attempt :( please send her your love on her social medias, she has been active on there. she needs it right now.
Golden_Shesus (5 days ago)
does she have IG?
Marie Katherine (5 days ago)
The fashion I don't care for, maybe if I were much younger. It would look ridiculous on a 61 year old woman! The kitty salon, however, I would definitely visit if I travel to Japan next year! Cats are therapeutic. Cats are good listeners. They never judge you for being a failure or feeling stress or anxiety.
Anthony R (5 days ago)
try to understand their point of view instead of imposing a cure
Oliver Action (5 days ago)
0:30 does anyone know the song in the back round I have been looking for it for a while.
Thuy Bui (5 days ago)
why is someone using glasses by look with her eyes lol
Zamia Ramirez (5 days ago)
This really feels like the emo/scene fashion but in a much cuter way. Fashion is a way of expressing youreself and i knew many emo kids who were deppresed found that it helped being so outward about it. Although this has more social movement backing. Its considered very taboo to talk about things like and even showing it. Dressing like this really is a cry for help and a form of healing
iwritefory (5 days ago)
People of color using whitening makeup to mirror the skin tone of white people is indeed very sick and dark. Of course self hate is going to breed self contempt. No matter what, no makeup, no light brown, pink, or blonde wig will make you white. Don't die trying to erase yourselves.
suga daddy (5 days ago)
this shits fuckin cool
A Person (5 days ago)
At 5:34 why is he only moving in the mirror but still as he sits there... that's creepy. And the girl staring at the camera while the pot overflows with water. 😐
I love harajuku fashion and even though it has a dark side i can relate a lot. I have depression and I've had suicidal thoughts before and i havent overcome it yet. the harajuku style is really beautiful because it can turn a mental illness into something that can really show that you're going through something and that you want to show it on the outside and the inside. Mental illnesses arent direct fashion but then again japan isnt giving the right therapy or treatment to people who arent doing well. Its not because mental illnesses are "cool" they can be really dangerous but japan needs to be aware of their people
Pao pizza (5 days ago)
Filthy frank's inspiration
Marsu Pilami (5 days ago)
put that damn glasses up your nose AARGH
Silke GachaPotato (5 days ago)
5:34 creeps me out
Hu sen (6 days ago)
3:16 yes i want to die for real for dis
Ties de Vos (6 days ago)
Ik dont get it
Grace Song (6 days ago)
I loved this video because the people in this video found things better in their lives like drawing, cat cafes, reassuring people their fans not to end their lives via attemptive suicide they found balance
ParadiseLost (6 days ago)
So, it's just the new emo. That's fine. I'm from 91 and embraced the whole emo wave. I see several elements here that I recognise from that style. Lots of cute/dark duality, although this is way more pastel, where emo had a lot more black. I loved my t shirts with zombie My Little Ponys, and stuffed teddy bears with cutting marks on their wrists. I LOVEd doing red around my eyes for a "sick" look as well, if Myspace still existed I could go back and cringe at the old photos lol! We embraced the "creepy cute" vibe as well, although with a different colour theme. Very interesting, the Harajuku style looks cool, and it's great that it's helping break down some stigmas.
DaKillaYoshi (6 days ago)
I love wearing Harajuku Style, Yuma Kawaii and Decora
narsplace (6 days ago)
lots of 建て前 when she puts on that outfit.
Miss Happy (6 days ago)
Why do they talk like little girls...where are the therapist?...move to America maybe y'all will feel better...I find nothing wrong with her sense of style or the other guy...I feel sad for the future generation as technology will actually hinder and isolate them further into another world.😔🙏
Oliver Action (5 days ago)
I am so lost. They are out going people and this is am escape. If they try to do this in America they will probably be thought as more weird
Magnus Scha (6 days ago)
good documentary .. i hope more info and updates😀😀😀
Rosie (6 days ago)
I feel like Japanese girls or boys say “I wanna die” as kind of fashion. I don’t understand 病みかわいい...
Dylan O'Brien (2 days ago)
Or maybe as they said that's how they feel and making social awareness of illness is not common in japan therefore that's how they've decided to go about the situation.
RobBobLoblaw (6 days ago)
I relate too much to Hanayo
Veroni Ka (7 days ago)
Good mini documentary. Never knew about this.
GULLWORKS LTD. (7 days ago)
Cut me, senpai......
grey neko (7 days ago)
tfw depression is *new*
Shanid 2448 (7 days ago)
When I was 12,I use to be inspired by this style and wanted to dress like this,I always tought it was just a innocent way to express ya self and everything but as I grow,my mom started asking me about if Ik some symbols of my clothes,and yeah I say no cause at that time I didn’t know what it was,so she explains me what it means and stuff and I kind of wasn’t that surprise but surprise at the same time and yeah and now,we’ll I still love this people style and the meaning behind of it but yeah I don’t dress no more that type of style...
Senait Gebregeorgis (7 days ago)
I don't know how to feel about this
Ulfa Rahmi (7 days ago)
They look sick
koko*don* (8 days ago)
Thats what i say to my husband. I love u, but ill kill u dont fuck with me.
I was instantly pulled into Yami Kawaii after watching this.
rachot saengwan (8 days ago)
Never get tired to watch people there on street.feel like home..just like home
MokerPrankzzz (8 days ago)
Why do the guy wear a David Star on his jacket?
Charlotte Alderson (8 days ago)
This “style” is so fucked up
SushiSkyee (8 days ago)
“I dont feel kawaii, I feel uncomfortable.” Tbh kawaii is rlly overrated.
Who Dunnit (8 days ago)
Humans will try to find a way to cope in any way they can, in any situation presented to them. The only other option is defeat, in this case death. A country where mental illness is so frowned upon that they'd rather sweep you under the rug of society than help you, and their coping mechanism was fashion. An outward display of an inward disparity and imbalance. Is it a cure? Of course not. Does it help? Maybe. Will it be enough? For some people and in some situations, yes, in others, no. But until the way mental illness in Japan is viewed and treated changes, this and other outlets are the best these people can do.
Didn't know that your mental health doesn't mean that much in Japan. They should change that, people need help.
I'm a Menhera-chan fan now.
hasan affandi (9 days ago)
The fck happend to good oL yakuza/kamikaze shit ?
ММ мм (9 days ago)
If anyone is interested the guy who made the style haves Instagram @5623v and Twitter @ppg_5623v
Speaty (9 days ago)
It’s not a new, you guys are just now noticing it.
Jimnie Mochi (9 days ago)
I wish horror movies were like this.
Everything Trash (9 days ago)
*finds out that I have been yami(Y or E?) kawaii all along* Freak
Euagelos Thanos (9 days ago)
but why
Alyssa Robinson (9 days ago)
I honestly love the yami kawaii style . I think it helps expressing your inner self and style. I kinda like the dark but yet cute look..

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