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Is This Fashion Brand Sustainable or Not?

489 ratings | 6456 views
You’re strolling through the mall, or on your shopping street and something catches your eye. The colour seems right, it fits, but is it a sustainable item or not? That’s what we’ll try to answer in today’s video. These tips should make it clear what sustainable fashion is, how to recognize it fast and where it’s heading. With a bit of vigilance from your side, we can make change happen faster. Download Free Ebook: The Mindful Consumer's Guidebook. https://wonder-wardrobe.com/blog/stylish-and-eco-friendly Let me know in the comments below: How do you tell if an item is truly sustainable or not? This method will save you money and make you look your best. - while helping the planet - http://wonder-wardrobe.com/ Ethical & Sustainable Brand Guides (EU, US, AU&NZ): https://wonder-wardrobe.com/best-ethical-brands/ Affordable Ethical Fashion Brands: https://wonder-wardrobe.com/blog/affordable-ethical-fashion ★ Facebook: http://facebook.com/wonderwardrobecom ★ Instagram: http://instagram.com/dariaandronescu ★ Pinterest: https://de.pinterest.com/dariaandronescu/ ★ Subscribe to my curated newsletter here: https://wonder-wardrobe.com/subscribe Thank you for watching! #sustainablefashion #ethicalfashion #fashionbrands
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Text Comments (54)
A cliché piece of me (1 month ago)
This is very useful when buying online but in physical shops it’s sometimes quite hard to figure out if a brand is sustainable or not. Of course we all have internet and can google a brand in a no time. But I mean that it could be nice just to go in a shop and understand better what they are selling just by looking at a label. And although more and more brands are doing good labels it’s still a long road to sustainable physical shopping. Or at least where I live. On the other hand I would like to tell you that I’ve built my second capsule wardrobe. First was for autumn. It was ok, but not the greatest. But now I’ve manage to create an extremely cohesive one for winter. Every color is an absolute favorite. Everything just works. I wished this for so many years and I couldn’t be happier. I truly feel good when I walk out the door. And I would like to thank you for that! I’ve never in my life felt good dressing for winter even though I love this season. I’ve always found it hard to find the right clothes and I almost never had quality knitwear. This makes all the difference in the world. Plus a pair of incredible boots. Bliss.
Blue North (1 month ago)
This video was amazing! You have a new subscriber here :) The only thing I would disagree with here is this: wool/cashmere is not sustainable at all due to the amount of resources needed to raise sheep (water, crops/graze land). Animal agriculture is the leading cause of climate change and environmental destruction. (There's a documentary called Cowspiracy that talks about all this)
Daria Andronescu (1 month ago)
No, synthetics are much worse. Have you heard about the microfiber problem that is caused by synthetics? You can learn more about it in this video: https://youtu.be/hZRL_mPPB9A or here: https://www.npr.org/sections/thesalt/2017/02/06/511843443/are-we-eating-our-fleece-jackets-microfibers-are-migrating-into-field-and-food
Blue North (1 month ago)
+Daria Andronescu Oh, I didn't notice that! My mistake :) I guess I have no problem with people wearing wool if it's recycled. But I think when someone considers buying acrylic over non-recycled wool it should be taken into consideration what's more harmful overall, a fabric that doesn't biodegrade and has chemicals but didn't use a lot of resources or a fabric that uses a lot of resources and is inevitably cruel (all sheep end up in a slaughterhouse at one point or another) but does biodegrade. I think it would be best not to buy either, but I think in the bigger picture wool is more harmful than acrylic.
Daria Andronescu (1 month ago)
Great! Welcome to my channel :) I included wool to the unsustainable list... so don’t know why you disagree... :) the sustainable wool/cashmere can only be the recycled one. Wool is actually eco-friendly, it doesn’t have any chemicals and is biodegradable. It also has unique properties that none of the other material has like it can regulate your body temperature. But yes, we have a huge problem with overconsumption thanks to fast fashion, so only this expect makes wool less sustainable. Although its synthetic alternative Acrylic is definitely worse. It’s full of toxic chemicals, and it’s the only fabric that we still didn’t figure how to recycle and won’t biodegrade in more than 200 years.
Hola Daria!!!’ Soy de Costa Rica y estoy en camino a tener mi propia marca, mi meta es estar lista para lanzarla en los siguientes diez años! Sus videos son inspiradores y son súper útiles! Hoy precisamente estaba preocupada y dudosa de seguir adelante pero tu video me ayudó a mantener mi fe... gracias
Autumn Rodriguez (1 month ago)
Hola! ¿Karina Qué marcas te gustan? Everlane o grana? Inseguro sobre el envío internacional. https://www.everlane.com https://www.grana.com
Milcastle Princess (1 month ago)
So happy I just found this channel!
abatemarco (2 months ago)
I'll give ya all a hint, if the brand name starts with H and end with M, it is not.
Hannah : (2 months ago)
hey, i have a question, there is this german jewelry brand brand called stilnest and i am not exactly sure if they are sustainable or not. they produce the jewelry in berlin with a 3d-printer and on their website they say that they think sustainability and ethical materials are very important. still i am not sure if they are sustainable or not, do you have any more tips on how to find out? love your videos x
Hannah : (2 months ago)
(i also cannot find information about the points you mentioned in the video)
Thobile Nyaku (2 months ago)
Hi Daria, I love you videos! Best Channel on YT. You are so informative. I just wanted to request if you could please do a wardrobe example for the apple body type. Loving you all the way in South Africa
kurtika8787 (2 months ago)
Wool and cashmere are sustainable only when recycled?
Blue North (1 month ago)
+kurtika8787 Yay! :D
kurtika8787 (1 month ago)
Blue North I am getting deeper in the subject and am totally agree with you. 🙏🏻
Blue North (1 month ago)
Wool/cashmere in general is not sustainable at all due to the amount of resources needed to raise sheep (water, crops/graze land). Animal agriculture is the leading cause of climate change and environmental destruction.
kurtika8787 (2 months ago)
you are doing an amazing job! Thank you so much!!!
Stella Christodoulou (2 months ago)
Hi Daria, I have downloaded Good on You. GRANA comes out as not good enough. Why is that ? Should I not buy from Grana . I found it in your 100 affordable ethical fashion brands.
Stella Christodoulou (2 months ago)
Thank you Daria
Daria Andronescu (2 months ago)
Yes, some brands have this rating just because the Good on you team didn’t find any info about some aspects on their website or didn’t even research it yet. Everlane has the same ‘not good enough’ rating although they provide a lot of info about their factories. So, you always need to read why the give that rating, if it says they don’t have enough information, I’d advice writing directly to the brand and ask everything you wanted to know. I like Grana because they make clothes from natural materials in a small quantity.
Elena Hilman (2 months ago)
Здравствуйте! Есть ли существенное отличие в понятиях "устойчивая" и "этичная" мода? И ещё проблема. Сейчас уже существует немало брендов, которые продают изделия из шерсти альпаки. В описаниях к этим брендам почаще итого говорится про этичность, экологию и этак дальше. Но чем в этом случае альпака отличается от овец? Кроме того, что овец стригут, а альпаку вычесывают. Или эти бренды использую шерсть только от хороших фермеров с малеханькими стадами? Как они это инспектируют? После истории со Стеллой Маккартни и фермой Ovіs 21 я уже никому не доверяю..:((( Для меня на данный момент самый тяжелый проблема в построении этичного гардероба это конкретно шерстяные вещи.
Elena Hilman (2 months ago)
+Daria Andronescu Спасибо за ответ.
Daria Andronescu (2 months ago)
Устойчивая либо эко мода подразумевает не лишь этичное касательство к людям и животным, однако и к окружающей среде. То кушать в этом случае контроль начинается на стадии выкармливания сырья, его переработки в материалы, сколько и какие химикаты были применены, будто и чем они были покрашены, способы избавления от отходов, сколько энергии, воды было потрачено и т.д. Любая новенькая шерсть не считается экологическим материалам, т.к овцы и альпака в том числе, выделяют метан - газ, какой ещё ужаснее, чем углекислый. Да, если шерсть этична, то бренд обязан тщательно обрисовать у кого они приобретают шерсть, что за крестьяне и какие у их там дела с животными. Такое бывает, однако изредка. Самым неопасным и эко вариантом будет переработанная шерсть либо кашемир (recycled) либо second hand.
Rara Avis (2 months ago)
Ah yes, I agree with other comments, it can be overwhelming! You start doing research, weigh your options and end up utterly confused and discouraged. Not, because there’s nothing out there, but because our poor little brains get easily overwhelmed by too much (imperfect) choice - or at least mine does. I look for the ‚perfect solution‘, which (of course) also figures in my budget and taste, don’t find anything and instead of settling for ‚good enough‘, I put making the choice of, until I need stuff so urgently, that I end up in some random local shop after all. Man, that was a lot of commas! So thanks for keeping me on track with these videos - I really need the frequent reminders to stay on top of these things. And that app will surely be helpful. So grateful, people come up with this stuff, instead of letting us blunder about by ourselves.
Daria Andronescu (2 months ago)
Did you see my 100 affordable brands blogpost? There are so many awesome brands out there, you don’t need to compromise anything anymore :) besides, I already researched them https://wonder-wardrobe.com/blog/affordable-ethical-fashion And planning your budget and shopping list ahead is an essential part of building a functional wardrobe. Takes practice at first, but it totally pays off in long term 👌❤️
Pallavi Tiwari (2 months ago)
I love watching your videos.....
Anne E (2 months ago)
Thank you Daria for this great video! I was just checking the website of H&M to see what they had to say about sustainability. It was a lot. They have pages about fair wages, animal welfare, workers conditions, sustainable fabrics and so on. It almost seems like they are a sustainable brand, which they are clearly not. Would you consider making a video reviewing / debunking their sustainability claims? Brands have become very clever with greenwashing and I think it would be interesting I hear what you think.
Anne E (2 months ago)
+Daria Andronescu ah, that makes a lot of sense. Thank you for the explanation!
Daria Andronescu (2 months ago)
H&M has been under pressure for some time now, so they’ve started to publish their policies online, which is great. But they have a very long journey till we can say they are sustainable. Majority of their fabrics are new made synthetics, they still produce more than they can possibly sell and they are still occasionally being caught in using shady suppliers...
emjenks95 (2 months ago)
The app you mentioned ‘Good on You’ is amazing! I’ve been trying to find info on my favorite brand and this has made it a million times easier! Share share share!!!
H W (2 months ago)
Enjoying your channel so much I just bought your Aust/NZ book. I was wondering if you have an opinion on Dejour Jeans (a Melbourne label)? No international shipping currently, so they don’t feature in your book, but I’ve got a pair of their jeans which they’ve happily retailored over the years (for free) as I’ve changed size! https://m.facebook.com/story.php?story_fbid=2220280091337072&id=165548743476894&ref=page_internal
Sofia (2 months ago)
I really really appreciate the effort and research you put into this topic. Thank you very much!!
universe amor (2 months ago)
Thank you, Daria! Is so overwhelming trying to buy ethical products that I've decided stop buying and reducing the number of things I have. Eventually, I will need to buy a jacket or pair of shoes, but I will take my time to do proper research. Thanks again for all the information! It's more helpful than you think! Also, more people need to see your videos!! ;)
Dolores Vila (2 months ago)
For starters, as always very nice video!!! I always have a question... Buying ethical brands from Australia when I live in EU doesn't seem that ethical any more.., A skirt from the UK goes to Belgium by plane, then to the logistic center in my country then to the airport in my town and then home... So much C02 and polution... Sometimes I think online sustainable shopping with all the boxes and transport are less sustainable than 100% poliester item... What a nightmare.. I don't know what and where to buy any more :(
Elena (1 month ago)
mojpotep hey, which shops would you recommend in Brussels?
mojpotep (2 months ago)
My problem is that in slovenia we don't have many shops which sell good quality second hand clothes. You have second hand clothes shops which sell second hand h&m, zara, new yorker, tally weily. I used to live in Brussels where you could buy second had levis, north face, patagonia, dior...
Johanka C. (2 months ago)
I'm concerned about this, too. I solve this with trying to shop second-hand, I'm also lucky my mum can sew, so sometimes she sews some piece for me. I do have few of my clothes from a tailor, but this one can be more expensive and it definitely takes time before you find the one perfect tailor, that understands your taste, can actually make really well-made clothes and is also affordable...Another way how to shop sustainable is buying clothes from your own country's brands.
mojpotep (2 months ago)
True, a lot of room for improvement, especially for brands to be transparent about their transport practices and co2 footprint (you know like when you book a plane ticket and some airlines state how much co2 your trip will account for)
Rara Avis (2 months ago)
Dolores Vila Ah well, there are still positive points though...you’re increasing demand and helping these brands survive and even grow...you‘re not supporting sweat shop labor...and so on. You can spread awareness on social media, or at least in your circle of friends, by talking about these things...Transport is only one factor in clothes production and distribution, after all. Don’t get discouraged by every little setback - Rome wasn’t built in a day, as they say 🙂
Claire DUMONT (2 months ago)
I am curently on a more ethical way to live and your video helps a lot! Thank you for your tips, it is always a pleasure to watch your videos, and your remarquable Work !!!
CHUNG HSUAN CHANG (2 months ago)
Hi Daria, this video is really informative! I have learned a lot, especially with all the certificates. BTW, for Ethical & Sustainable Brand Guides, are you going to release an Asian version in the nearly future as well? Tks.
Kolleen Guy (2 months ago)
Thank you for this video. I was just wondering this morning how to evaluate a brand. Perfect timing!
Delal Eken (2 months ago)
Hi Daria. Very helpful video thanks! I would like to ask you if you know the brand 'Arket' and how you feel about it concerning substainability. I am a little bit on the fence since they are a part of the H&M group.
Jessica Rowell (2 months ago)
Oh, also I tried to download the Good on You app and create an account, but it will not allow me to create the account. I looked online but it seems I can only create an account inside the app. If anyone does this with success, or if the app developers fix this problem, please let me know!
Jessica Rowell (2 months ago)
I just tried again today and it worked!!!
K (2 months ago)
I've got the app and have an account, I didn't have any trouble.
Daria Andronescu (2 months ago)
You should write them, they are very friendly and passionate people. :)
Jessica Rowell (2 months ago)
More people should know about and subscribe to your channel! Thanks for this overview of how to identify sustainable and ethical brands. I hope that these labels are not "corrupt" like I have heard the organic food label is in the US! I could discuss all day the matter of labeling and such! I think you have a great platform for informing consumers of ethical and sustainable brands, which is very valuable because many of these brands cannot afford a lot of expensive advertising (and they choose to put that money into their sustainable practices!) There is so much to learn and it takes so much effort to stay informed! For instance, I learned about ahimsa silk from your channel and then I tried to look for brands that use it. I found an article from Beauty Without Cruelty that explains that ahimsa silk is, in fact, not cruelty-free because the moths that emerge from the coccoons are left to starve, wither, and die. I don't know if that's better than being boiled (which, while a horrifying thought, is at least immediate death unlike starving in a bin among 50,000 others), so now I am back to "square one"! I think your advice to buy less, hold on to clothes longer, and buy second-hand is the best. Still, if I buy new I want to support the ethical and sustainable brands so I'll keep following your channel! You seem so bright and so dedicated...it's very inspirational. (One last thing: this top looks great on you; it's beautifully tailored!)
Aylin T (2 months ago)
👍🏼 great video.
Don't dream it - sew it! (2 months ago)
Great video, Daria, thank you very much for sharing and raising awareness!
Gitte Van de velde (2 months ago)
Daria Andronescu (2 months ago)

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