In this one I uncover 3 very important Facebook ads secrets that I believe most gurus hold back from you. Knowing these three things will 100% help you with your Shopify Dropshipping in many ways. The most important way is to BE more profitable. Which is so important and something that I hardly see many gurus talk about at all. There is no point in displaying huge revenue numbers when in fact you only profit 5-10%. This is why I decided to make this video in regards to some things that I believe will help you be more profitable with your front end facebook ads which will make your shopify dropshipping store more profitable overall. This is a shopify tutorial for beginners, but also advanced people.
This holiday season is gonna be a crucial one, so you have to make sure you are learning as much as possible with Facebook ads so that you can skyrocket your stores sales and ride that momentum all through next year. That is the best thing you could do. Think more long term and dont just think about hitting high revenue numbers, think about hitting big PROFIT days. Thats whats most important after all. Make sure you leave me a comment with any questions you might have or if you just want to show me some support :) I really appreciate all the support my channel has been getting lately and I cant wait to see where it will be at next year at this same time! Make sure if you are interested in working closer with me that you sign up for the Ecom Inner Circle wait list as the program will be reopening in less than a month. This time, however, there will be limited spots available. Thanks again for watching and make sure you take action on my content as soon as you finish watching it!
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My name is Arie Scherson. I am a millennial ecommerce entrepreneur and I absolutely love creating content that will impact lives. Follow my journey!
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*Disclaimer* The income shared in these video is from personal experience unique to me. I am in no way a financial advisor. Any information shared by me on any video or on any social media platform is solely my opinion, based on my experience. I do not guarantee anything, there are many factors at play when it comes to your success online. These are educational videos to help you, no guarantees. Thank you for your consideration.
Great video Arie! Although I still have a question for you. Do you include the shipping fee you are charging the customer as part of "Your Selling Price" to calculate the BE ROAS? For example, You're selling a T-Shirt for $25 and charge $5 to ship the shirt to the customer (essentially the customer shipping fee you charge increases the profit margin). So for example, would the selling price calculation = $25 (T-Shirt price) + $5 (customer shipping fee) = $30 selling price?
Hi Arie! Thank you again, I have just a question please if you can answer it, I would appreciate a lot!
So, I have a tone of data now, my prospection adsets perform well but my Retargeting ads spend nearly nothing of the budget... So not a lot of orders from them.
I do split my adsets like this: one for VC but no ATC, a second one for ATC but no IC, a third one for IC but no AddPaymentInfo
Do you know why my ret ads are not spending my money please? Tks
I have a question for people who can't get a credit card. I know we can use the money in paypal to fufill the customers order, but what if the customer just pays with a regular debit card? Will I still have instant access to the money so I can fufill their order?
So much value my dude!! I can't wait to try some for myself, was always confused about the in-depth FB ad strategies but clearly its just complicated until it's not so complicated. 🤙 Thank you for creating content.
my man, just looking at your video and I get a notification of my first sale! After 2 months of pentiantly testing :) Looking forward to a successful business. Couldn't have done it without your content!
Just to make sure, the website purchase conversion tab just means the sales of you store right? and after that you need to substract the product cost and from that still substract ad spent. And that leaves you with your profit margings...? Am I on the right here? Thanks for help.
I have subscribed just now but I'm opening a Shopify website soon and I'm trying to learn everything I can so I don't waste my 14 days so I can make the site start earning and pay for itself. I am really afraid of failure. I will be online working on it all day as a job . Thank you for helping me dear.
Hey Arie, I found a winning product that will definitely do over 100 sales for me, but the reviews on amazon are brutal - it's 2.5 stars. I see other people advertising it making a killing, but I don't know if it's a good idea to sell shitty products.
Great content arie, ill be honest you were starting to not go full out on your youtube vids ever since your course release but this one is more like one of your older vids, been a follower since you had 5K never forget what got you to the dance, free value
Great value as always! Thank you Arie!
Btw, while I was creating new ad sets the other day, I got this little blue pop up from FB saying that the default conversion window for the Purchase conversion is now "7 Days Click". What can you say about that? Originally, it was "7 Days Click or 1 Day View" which I also follow from your videos. Have you changed your methods to follow this as well? Thanks!
Hey Arie thank you so much for the great content!
I am in the midst of running a product, but after 9 sales i think it's time to cut it.
I've got a new product ready to test, but a lot of people say that i will destroy my pixel if i run products from different niches on the same store.
Is this true if i test different products at the same time, one by one or not at all?
Should i perhaps start doing custom conversions?
Hye bro! Iv'e followed your course and I made 3.8k revenue my first month on my first store. Iv'e just started another store a week ago and nearly hitting 1K :) Youre the man! Just a little question about scaling bro.
After you split test the winning ads and you find a winning adset, would you then duplicate and increase the budget to $20, see how that does, if it performs well, then take it to manual bidding. Im just struggling with the scaling part right now. I've got a lot of adsets with 7+sales but haven't been able to scale properly. Maybe the split test metrics part will work, because i've just been duplicating them and i haven't been seeing results. I think duplicating them and split testing the winning metrics might work. I will give that a try!
I think that a great way to sell an Ecommerce blueprint would be if a successful ecom entrepreneur broke down their blueprint onto a step by step word document that is easy to follow instead of having to watch videos although videos are great too. Like if you agree
Hello Arie! I'm really confused, man. On Friday I had my biggest day yet, I had 7 sales and a lot of ads to cart, but on Saturday I only had two sales, but 19 adds to cart. Even though i duplicated 3 winning ad sets and bubbled the budget! Maybe you have an idea why that is?? Thank you so much, Arie!
Arie, at 14 min 30 comparing the two platforms, note the sample size is still too small to be conclusive, 10 and 4 conversions. Ideally you want over 20 events (purchases) to have a reliable sample size, however for illustration purposes, even though they 'look' quite different in terms of ROAS and ad cost per purchase (see my other comment below) the numbers equate to $10.92 gross profit per order and $10.33 gross profit per order for Facebook and Instagram respectively. So much closer than you might have thought.
Retargeting - I would agree with the principle of 'don't have to wait' but I mean don't wait at all. Really, you should NEVER run a campaign without having retargeting. In fact, build your retargeting campaign FIRST, then the front end campaign, and then you won't miss out on sales. To do anything different you are literally leaving money on the table. and retarget the next day, so add to cart in the last 1 day, and view content in the last 1 day. These retargeting ad sets WILL BE your best performing parts of the entire campaign most of the time.
To add, the measure of a successful product, is actually the TOTAL sales against the TOTAL ad spend, meaning it is the combination of all sales regardless of when the sale took place, whether that was at their first visit or second or more. It will be clear pretty quickly whether you have a product worth continuing with, but running retargeting is not a waste of money, if anything it might help you lose less if that makes sense. It is also worth noting, that as long as you are targeting the right actions on your website, make sure the ad set budget for retargeting is big enough to reach the audience. If your frequency on a retargeting ad set is 1 or close to 1 then the budget is too low.
Break even ROAS - Be careful. ONLY if you are selling a single product, and ONLY if you have no funnel, and ONLY if the vast majority of your sales are the same price, should you use this model. I make no apologies for making this more complicated, but what you should actually calculate, for each ad set, when evaluating whether it is profitable, is by comparing the ad cost per order, deducting that from the average order value, and considering that number against your average cost of goods per order. Literally calculating your gross profit per order per ad set, and making decisions about scaling that way. I have numerous examples where looking at the cost per conversion and the ROAS in a split test for example, would actually steer you to making the wrong decision when you then compare against the average order value. Literally an ad set with a lower ROAS and a higher ad cost per conversion, has actually been the winning ad set against another ad set with a higher ROAS and a lower cost per conversion. Even then, you need to be sure that the sample size of your test is big enough to be statistically reliable, but that's a whole other subject.
Hey man I got a question for you. When I create my Shopify account and add all my products and get everything set up, I try to create an ad for Facebook and whenever I try to put my website link in the ad while creating it, it tells that I'm not following the guidelines and it won't let me use my website link and post it. Same goes for instagram. Instagram won't even let me put my website in my bio. Do you know what I'm doing wrong? I've created multiple stores and it keeps doing this
so duplicate to only FB, duplicate to only 54-60 ages, duplicate to a specific country. You can duplicate them at 5 or 10 or 15... and you can even duplicate all those 3 metrrics to one adset. Am i correct or did i miss any point :D
Great content bro!!!
Quick question: How do you deal with FB pixels for testing many products? How do you differentiate the data for each product when it comes to lookalike audiences?
Keep up the good stuff bro.
Hey Arie. Your videos are the best. So informative and so helpful for beginners. I have a shopify store and a few products on there, but l am not sure if the store is good or not. I have watched a lot of your videos on how your store should look etc. but l am still hesitant to run Facebook ads. I don’t know why. Anyway just wondering if you would take a look at my store if possible and tell me if it is crap or if l am going in the right direction. Thanks again 😀
Hey Arie! Great video and truly some real value again! Question to you is what would be your thoughts on making various retargeting audiences (30days, 15, 7, 3, 1day)? Also, if I had more than one of these audiences, should i put them all in one ad set or separate them into different ad sets?
awesome video Arie! I have a question, should we be continuously creating new retargeting ads for the same product? Or The custom audiences update itself or something? I'm telling you this because I created a retargeting ad with a 30+ sales product, and it didn't run... maybe it didn't have enough data?
Very well done arie like always do we call this value nuggets or bombs or just all of these above you do not even have the slightest idea how much I learn from you arie also best time to run FB ads mon thru Thursday exclude holidays as well
Hey Arie, Thank you so much for your vid, one question:Which country targeting should be better? 1.worldwide/exclude （such as Africa and Nepal，Bangladesh，Myanmar）25+ countries? 2.include (such as USA,UK,FR,canada,) 30+ countries? Thanks!
hey arie great video! important question. what type of ad should i pick for a new store, testing products, and just trying to build your store, conversions, ad to carts, traffic? and if im making multiple ad sets am i making them on the same product with the same ad type? this is a big question of mine and if you could answer it i would be very thankful. have a good day man!
Hey Arie! Think I've found a winner, but the relevance is only about 5. Ad sets start off great but then die off after a couple days and I suspect low relevance is playing a huge role. Any suggestions for getting that score up and what min. score do you recommend for scaling? Thanks in advance! 🙏
Arie tells it how it is and gives insane VALUE for free. I've always considered buying a guru course but having stumbled across Arie's videos especially on Facebook Ads, I have been able to develop more consistent processes in finding winners to generate 5 figures in one of my stores, and its only growing up here. I've created a channel to document my experiences and keep myself accountable and would love if people could check it out and subscribe if interested.
Hey Arie, thank you so much for your value bombs ;-P It's been helping me a lot!
But actually I'm really frustrated, because I'm facing a FB bug, which makes it impossible to test products properly.
Since the beginning (4 weeks) my account gets deactivated after my ad has been approved successfully. The comment is "There were some unusual activities in your advertising account, so we stopped your ads for security reasons. We start your ads with your current balance." Then I follow the link and my account gets reactivated auf a couple of ours...That is so terrible... And the support simply doesn't fix it.
I hope you have a hint for a German dropshipping greenhorn^^
Cele mai bune oferte si promotii din catalogul Dedeman, valabile de pe 07.12.2017 pana pe 31.12.2017. Reduceri si promotii la: gresie si faianta, produse si unelte pentru gradina, acoperisuri, constructii, termice, scule de mana si electrice, … [Read more. ]
Catalog Hornbach 5 decembrie – 31 decembrie 2017.
Descoperiti cele mai bune promotii din catalogul de oferte Hornbach, valabile de pe 05.12.2017 pana pe 31.12.2017. Cele mai bune reduceri la: aparat antiinsecte cu LED, boiler electric, vopsea "Meister Polar Weiss", lazura pentru lemn, Pattfield … [Read more. ]
Catalog Praktiker 22 Noiembrie – 27 Decembrie 2017.
Nu ratati cele mai bune oferte si promotii alimentare din catalogul Praktiker, valabile de pe 22.11.2017 pana pe 27.12.2017. Cautati cele mai bune preturi la: suport umbrela, cutie frigorifica, cort Ontario, balansoar 3 locuri, bicicleta strada, … [Read more. ]
Economisiti cu cele mai recente promotii din catalogul de oferte Brico Depôt, valabile de pe 15.11.2017 pana pe 24.12.2017. Nu pierdeti cele mai bune preturi la: ventilatoare, aparate de aer conditionat, tevi si conectica cupru, radiatoare, boilere, … [Read more. ]
Catalog Hornbach 7 noiembrie – 4 decembrie 2017.
Descoperiti cele mai bune promotii din catalogul de oferte Hornbach, valabile de pe 07.11.2017 pana pe 04.12.2017. Cele mai bune reduceri la: aparat antiinsecte cu LED, boiler electric, vopsea "Meister Polar Weiss", lazura pentru lemn, Pattfield … [Read more. ]
Bricolajul a ajuns in Romania in urma cu aproximativ 10 ani, insa in Statele Unite si in statele occidentale acest concept este mai vechi, si isi are originile la inceputul anilor ’50. Bricolajul se refera la capacitatea oamenilor de a crea sau repara diverse obiecte fara a apela la ajutor specializat.
Primul catalog de bricolaj pentru renovarea locuintei a aparut in 1968. Acesta a nascut conceptul de bricolaj care sta la baza lanturilor de magazine din zilele noastre. De la covoare si perdele, pana la mobilier si prefabricate, bricolajul se refera la tot ce inseamna renovarea unei locuinte in aceasta acceptiune.
Pe orlo.ro gasesti toate cataloagele de bricolaj, de la cei mai importanti comercianti. Catalog Dedeman, Catalog Praktiker, Catalog Baumax, Catalog Bricostore, Catalog Ambient si altii.
In Romania retelele de magazine pentru bricolaj sau extins rapid, cel mai important comerciant din acest segment este Dedeman, care a pornit din orasul Bacau si a ajuns sa detina magazine in cele mai importante orase din tara.