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The KEY to Growing Your Fashion/Clothing Brand Through Instagram - The Brand Builder Show #7

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If you’re just starting out your fashion brand or you have an amazing idea for a new store, you don’t need us to tell you how difficult it is to grow your brand. If someone asks you what the toughest part of your job is, you’d probably say it’s getting your brand in the heads of consumers, right? With so many large fashion brands and stores crowding up the market, how can you possibly get your name on the tip of their tongues? If you want to achieve this, then there’s one group of people that you need to focus most your marketing strategy on. And those are social media influencers. In this video, I talk about the fundamental key to growing your fashion brand on Instagram. For the full article, check out: https://www.spellbrand.com/use-instagram-influencers-grow-fashion-brand ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
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Text Comments (3)
jaime janer (5 months ago)
I have found your video very interesting about branding. I have a question about content strategy I have a new swimsuit brand store I just opened in instagram and I don't have a clear idea about what kind of content should I put. I chosed to share good quality images about diving, sunsets, beach and other things related to inspirate and talk about beach lifestyle. The problem is that I don't really know if that's the best way because most of big companys I see in the same niche are putting only swimsuit photos... what do you think? thanks in advantage.
jaime janer (3 months ago)
I haven't done much until now, I'm focusing in other brand through facebook ads instead of instagram. good luck with the channel and thanks for the answer.
The Brand Builder Show (3 months ago)
Hi Jaime... sorry for the delay in replying. I think your strategy of using a variety of lifestyle related images is good. That would enable your brand to build a personality of it's own beyond just swimsuits. That is very critical as you compete with the bigger brands. Most small brands make the mistake of being very narrow in the things they share on their social media channels. You need to understand your target audience - whom you want to attract and retain and then post the things that they would find interesting - which I feel like you are already doing. Keep it up. Share you IG link here and I will check it out. - Mash

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