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Bonus Episode: Aliexpress knocked off this fashion brand. Here's what they did.

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Fashion designers worry all the time about how to protect their ideas. Unfortunately? Our industry doesn’t get much protection or have much control when it comes to knockoffs.   Grassroots brand Solstice Intimates has had their lingerie and loungewear ripped off before, both by independent designers and large trendy stores.   But the most recent incident with AliExpress took things to a whole new level.   Not only did AliExpress knockoff their ruffle short design. The seller stole images from the Solstice website to use for the AliExpress listing. The only change they made was the color: Fashion designers worry all the time about how to protect their ideas. Unfortunately? Our industry doesn’t get much protection or have much control when it comes to knockoffs.   Grassroots brand Solstice Intimates has had their lingerie and loungewear ripped off before, both by independent designers and large trendy stores.   But the most recent incident with AliExpress took things to a whole new level.   Not only did AliExpress knockoff their ruffle short design. The seller stole images from the Solstice website to use for the AliExpress listing. The only change they made was the color: In this mini episode of the Successful Fashion Designer podcast, I chatted with Kat from Solstice to hear more about what exactly happened and how they handled the AliExpress knockoff situation.   She talks about how it all went down, how they protect themselves from other copycats, and how they’ve built a loyal following through exceptional customer service. Resources & People mentioned Solstice Intimates Solstice on Instagram Enjoy the show? Help us out by: Rating us on iTunes – it really helps! Subscribing on iTunes Subscribing on YouTube Subscribing on Stitcher Subscribing on Google Play Subscribing on Spotify
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Text Comments (10)
sahnie82 (10 months ago)
Watermarking photos is a must!
Sew Heidi (9 months ago)
Yes! Unfortunately, watermarking can only do so much...if you put an icon in the corner, that can easily be cropped or photoshopped out...if you watermark the whole thing, it's distracting. I think how Solstice handled it was pretty amazing, as well as how they handle indie designer knockoffs.
zoeclearwater (10 months ago)
There should be a disclaimer on the video. I went to their website and was shocked of the pictures of the models. Not ok for anyone under 18 or work safe. I read their bio reads handmade in Arizona. I do find this hard to believe with amount of product they have listed.
Sew Heidi (9 months ago)
They do hand make ALL of it. They have a team of seamstresses. And yes, it's lingerie...some of the pics are a little risky.
Dulce Barrera (10 months ago)
The KardashianJenners also do this to independent designers
Sew Heidi (9 months ago)
It's pretty sad and disgusting how this happens ALL THE TIME. Trying to do my part to shed some light on it!
Dulce Barrera (9 months ago)
Gwénaëlle MASSART I know and they don't even bother to say sorry.
Gwénaëlle MASSART (9 months ago)
It's absolutely shameful
helveteca (10 months ago)
This happened with Valleau Apparel as well, one of my clients. She started from a humble Kickstarter campaign and has worked hard to grow. Then her stuff was found on AliExpress, stole all her own photos as well!
Sew Heidi (9 months ago)
BUMMMMMER :( . It's crazy how many this happens to - trying to shed some light on it and help make others aware!

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