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The Secret Behind Coco Chanel's Fashion Brand

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In this video, you'll learn 4 interesting facts about how Coco Chanel started her fashion brand. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy PREVIOUS EPISODE ► https://www.youtube.com/watch?v=zc_d9Vu8b8M I recently read the biography Mademoiselle, by Rhonda Garelick, about Coco Chanel and how she started her fashion brand. I picked up 4 interesting insights that I want to share with you. EVen though we focus on fashion, her tips are universal and can apply to all types of businesses. Even if you just want to start out as an influencer on YouTube.
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Text Comments (79)
Steffianna Baker (4 months ago)
I really enjoyed this video. I'm tickled you found such intrigue and value in Coco Chanel's story.
Bigd1611 (1 year ago)
Love the outro music and the concept of being exclusive by being yourself. So obvious but yet so uncommon.
Date Quality Women (1 year ago)
Turning defects into strengths... I realized 3 ways I can do this in my business: 1) Like you said, the "exclusivity" touch of being a solopreneur 2) I'm new to the industry so admitting that up front, the shortcomings thereof, and the opportunity that potential students have to work with me and craft what I end up becoming 3) use #2 as a springboard - as people often want to see, and help, others succeed. In the words of Drake, "Winning is problematic. People like you more when you working towards something, not when you have it" - Lose You.
Lisa Jones (1 year ago)
Amazing Derek keep me coming please
renee groskreutz (1 year ago)
This was a great video. I enjoyed the story about the sweater. It really got me to thinking. Great job!
Derek Halpern (1 year ago)
Nidhi Dorairaj (1 year ago)
I've read 'The Gospel according to Coco Chanel' and really enjoyed it. Will pick up Mademoiselle too now :)
Step Up My Body (1 year ago)
I have read Coco Chanel: An Intimate Life by Lisa Chaney and I also got a lot of insights on how she became and built such brand being a woman in the beginning of the 20th Century!
Derek Halpern (1 year ago)
That is also a great biography.
Faruque Azam (1 year ago)
The idea of "We to I" is amazing , you helped me thinking out of box. Thanks MAN!
Derek Halpern (1 year ago)
You're welcome
Alan Thorp (1 year ago)
Sharing gold these days Derek! Keep the vlog going, I'm looking forward to the videos every day... The observations tip from the other day has already been a game changer. I have a notebook for parables but one for observations has been another eye-opener. Thanks
Derek Halpern (1 year ago)
Love hearing that.
Jessy MASSE Coach (1 year ago)
Love Chanel this brand is my target client🙃and you make the point!thank you for sharing
Derek Halpern (1 year ago)
Glad you like it. You should check out some other vlogs too!
rotospace (1 year ago)
How can we help you spread the word about your product launch, Derek? Sounds like something our wives/girlfrieds/SOs would want to know about. Knowing you, I'm sure you're on it...just wanted to ask.
rotospace (1 year ago)
Derek Halpern you've already said thanks on Twitter a few times, so I'm on that. 👍🏻
Derek Halpern (1 year ago)
We're on it :-). Right now we are looking to spread the word about these daily vlogs here!
j.max (1 year ago)
Love this. It’s more inspiring that Chanel started as a lady of the night, then built personality into her brand from what things that people had usually thought was beneath them (fun fact: I wear 0.00 glasses for fashion so now I know who to thank). I’m going to have to try that tumeric supplement too. Don’t think that didn’t get my attention 😛
Derek Halpern (1 year ago)
It's all pretty insane. What a remarkable story. And you should check it out
Jeffrey Cannon (1 year ago)
I like the idea of turning a negative into a positive.
Derek Halpern (1 year ago)
Michaela Turner (1 year ago)
The law of unintended consequences: WWI and electricity led to women getting the right to vote. How? The men were away at war. Electricity provided the power for women's "magic wands." Thus empowered with the ability to please themselves, satisfied women created the suffragette movement and not only demanded, but were rewarded with the right to vote. The law of unintended consequences indeed!! Although we may think we have covered every possible scenario, there is always that one thing we could have never conceived.
Derek Halpern (1 year ago)
Oh wow
Raul Jaquez (1 year ago)
At this time I’d say the biggest thing to focus on is personal branding. So im glad you touched on that point. I watched a sales video from Brian Tracy and he said that in the 20th century it’s all going to be about relationship selling. I guess this is why many stores are closing down. Great video👌🏻
Derek Halpern (1 year ago)
Thank you. And i think its partly true. Sales have always been about relationship selling though.
I liked the educational spot of this day! Thanks! Now I am intrigued and want to know how Coco Pixar (sorry, Coco Chanel) manged to become a celebrity. Did she in her previous "job" met some poweful men that helped her network at the top of the society milieu? Did she met a fashionable marchenesse or duchess that spread the word around? Is Derek Halpern
Derek Halpern (1 year ago)
Its a good book. Worth reading.
Catrina Marie (1 year ago)
This was a fun and creative way to explore entrepreneurship! I like that you started and ended outside. It made everything so fresh. And the music was perfect! Anywho, my biggest insight in this was that I should care about my brand first!!! It also kind of made me scared of messing up and then I remembered all the times you pointed out how you got from where you were to where you are. That kind of gives me no excuses :) I also felt inspired by the idea of turning negatives into positives. I've got some thinking to do on that one. I'll keep you posted if I discover anything amazing from it.
Derek Halpern (1 year ago)
This is good to know. Glad to hear you liked that it started outside. It was cold. Lol.
Ryan Saplan (1 year ago)
My biggest insight is that I have to become famous in my area of expertise to secure.
Derek Halpern (1 year ago)
Yea, that's part of it. But just famous. Respected.
Love the sweater lesson, Derek! "If it didn't fit, she would just cut through it to make it fit." I'm learning the value of cutting through the parts of life that don't fit, to make them fit me and my family and our current situation. The more I share the stories of our nomadic lifestyle, the more I realize that that's what really creates the value of our unique perspective on travel, food, and non-traditional education. We've cut through the constraints that many saw as inescapable, and are opening people's minds to previously unimagined possibilities!
Derek Halpern (1 year ago)
I do like that lesson as well.
I invented a whole new way to make bullets and how they perform.
Following your suggestion about how to create and present videos has caused a drastic increase of views and complete views of my videos. I had been making 30+ minute vids that where very technical. When I looked at the number they where horrid barely any full views. Now I have changed them to incorporate targets like keep them 3 minutes or less, Create a conflict/challenge as you have touched in the past, make sure provide SOMETHING of value and not just make a vid etc.
My testing, US Department of Justice NIJ Standard-0101.06 and 3rd party testing. Sample https://youtu.be/zc3nwMSRVLw
Derek Halpern (1 year ago)
How do you determine performance
Nikki Leigh (1 year ago)
Fantastic insights and really interesting. I especially loved the bit about revolutionizing the world by making something that already exists fits you and your world perfectly. That is completely awesome and now I have to rethink (about) everything I do and see where I am just doing it "the way it has always been done" even though it doesn't really work for me. Awesome. I also loved the bit about turning negatives into positives. I can see how that would be especially good for entrepreneurs, turning their own personal negative "points" (I am an introvert, I am easily distracted, etc) into selling points as to why that actually makes them better (for their particular customer, at what they do, even giving them the solution, etc). Loving your show! :D
Derek Halpern (1 year ago)
Bible News Radio (1 year ago)
One of my biggest insights, in hindsight, is that ignorance is bliss. Having an idea and pursuing the idea and not even considering even remotely that it wouldn't work has served me well. Love your work. :)
Derek Halpern (1 year ago)
That is a good insight here.
Susanne Devlin (1 year ago)
Hi Derek - love getting your videos every day now! Wanted to make a suggestion - could you let us post questions about a specific business problem we're having right now, and then maybe once a week/fortnight/month, you could pick one and talk about how you'd deal with the same situation? I learn a lot from seeing the thought process of other entrepreneurs, and your delivery style (to the point!) would make this really useful. Thanks, Susanne
Derek Halpern (1 year ago)
That sounds like a good idea. But I suspect there will be a lot of questions. What if we did something like... If someone uploads a short 2 minute video explaining their question and linking to my channel... then we can pull in the question once in a while and make a full video out of it.
Michaela Turner (1 year ago)
Susanne Devlin Really good idea, Susanne.
Diana Tower (1 year ago)
Great episode today. It’s a good reminder that we aren’t supposed to reinvent the wheel...just make it our own. Take something and put our own spin on it. Something important I took away from this video is to make a name for yourself. Creating high quality content that showcases you, your personality, your humor and your expertise...just like you are doing is important. Do that consistently and you make a name for yourself. So many people aren’t willing to put in the work or push through the fear of looking stupid or getting shit wrong though.
Derek Halpern (1 year ago)
Yep. Building a name for yourself is important and this video highlights that.
Exactly, Diana. No need to reinvent the wheel, just spin it in your own special way!
Lara Frayre (1 year ago)
How awesome it would be to just tail and observe successful entrepreneurs as they go through their day and to observe the kinds of decisions they make based on their circumstances. Thank you for sharing this - it's a very timely motivator. I'd been putting off working on my own content because I made excuses - that I didn't have time to write and come up with case studies for a blog. As a solopreneur web designer, I totally resonate with what you said about thinking being solo is a negative, when it can actually be positive if I look at it differently. So excited for tomorrow's vlog!
Derek Halpern (1 year ago)
Awesome. Why are you putting it off? MAKE IT>
You Can Brand! (1 year ago)
After trying to shove my design skills into Wordpress, spending thousands trying to learn Wordpress and hating every second of it... I finally accepted that Squarespace platform worked way better with my brain... and that I could step outside of the “Industry standard” and actually turn my handicap around WP into an opportunity. Why!? Because there was a great niche market that was having the SAME problem i was, and no one was serving them. It turned out from me being stuck and hopeless to the number one thing I’m known for. What you said here about turning a weakness into a strength was actually the key to my success! So thank you for confirming this and encouraging me to find more weaknesses I can reposition as strengths!
You Can Brand! (1 year ago)
Thanks Derek!
Derek Halpern (1 year ago)
This is a good insight.
Cathy Sirvatka (1 year ago)
By the way, I'm jealous because you look amazingly warm compared to Chicago!!
Derek Halpern (1 year ago)
I was faking it. Lol.
Cathy Sirvatka (1 year ago)
I have always felt that learning of the successes and failures of entrepreneurs would be in a business language I wouldn't understand, or it wouldn't have anything to do with me because if there's a book about them they probably made millions or even billions and I couldn't even relate to their problems. But your idea of looking at their very beginnings and how they built their brand and business makes sense. Also, I like that you picked Coco who lived before the Internet and all the junk we have now, and just cut to the basics of creativity, marketing and demand. OMG I how interesting about the creation of the cardigan!!! That was a great example of the Law of Unintended Consequences (the snakes from where ever)!! Kinda like the card giveaway you did Saturday. People figured out a way to circumvent your intended process and win every time. With Coco's unintended consequence, I wonder if she was the one to start women (unintentionally) down the road of needing to be thinner and thinner? Thank you for your thoughts and ideas to ponder! And for the book suggestion. You could start a book club.
Derek Halpern (1 year ago)
I could, but no one reads. Lol.
Honey Lansdowne (1 year ago)
I liked the story telling in this video Derek and the simplicity of taking an existing product and making it completely different. Voila. La Cardigan!
Derek Halpern (1 year ago)
Thank you!
Richard Harris (1 year ago)
Wonderful, thanks for sharing these Derek. I can relate a lot to "flying solo". I have always worked alone as a photographer, which is quite uncommon in my chosen area, but have always been proud of it and 'spin' it has a benefit (as it really is, and it's something I believe in and tell my clients why).
Joelle Brisland (1 year ago)
I have been so engrossed in this whole video. I love hearing how she took something (men’s sweater) and changed and adapted it to suit her. And out of there a whole new fashion was born.
Austin Gillis (1 year ago)
Great video Derek (as always). I love the whole concept of "How Can I Turn this into a positive" it reminds me of Tim Ferriss's question "What would happen if I did the opposite". As I've been looking for ways to grow and expand my own operations, I've actually realized that doing what everyone else is doing (in the marketing world) will probably result in early obsolescence. Specifically, I've realized that customers want an EXPERIENCE and that doing just a *little* bit more than your competitors in terms of face-to-face or over the phone follow up has HUGE results. Also, where are you in NC? I'm living in Asheville at the moment and I'd love to connect if you have the time for it :)
Miklós Mayer (1 year ago)
Learnt a lot of new things today Derek, thank you! And I have to read that book :) It sounds so impossible that someone alone can build such a highly-valued brand. And yet, there's the proof... In your content you always mention that you read a lot. I think many of us would be happy to see a "Best 50 books I recommend" or some kind of list from you.
Sarah Goldsbury (1 year ago)
Great advice about turning a perceived negative into a positive. I'd like to see more videos where you go through what you've learnt from success stories.
Peter Nyiri (1 year ago)
I can only use one word to describe this episode: thrilling. It really describes how to start a successful business. I knew about the importance of branding, but I never understood it to such a degree. Most important - you need to change your ideas...
Jeff Lanctot (1 year ago)
Man, I love the reminder/idea that it's not about inventing something ENTIRELY NEW that has NEVER BEEN DONE BEFORE... Or at least it doesn't HAVE to be about that. I can't tell you how many times I've caught myself feeling "stuck" because the thing I'm working on isn't "completely original." The example of taking a man's sweater, cutting it, and by doing so inventing the Cardigan (and a whole new category of fashion) is great... Today I'm going to be thinking about how I can iterate in my area of expertise to either come up with a brand-new niche, or at least differentiate myself from my competition. Thanks, Derek!
Natalie Blais (1 year ago)
Thank you for a great start to Monday! Love the cardigan story and how Coco took something already there, put her own twist on it and then made it a fashion staple that still is popular today. We don't always need to create something NEW but putting our own special spin on it, may just be the key that unlocks massive transformation for someone. The eyeglasses story was fantastic! Take something that appears to be a defect and make it part of your success story! Your message is in your mess and your mission is to be authentically you. Cheers and here's to a great start to the week.
Jon Phillips (1 year ago)
Spinning perceived negatives as strengths is a really cool idea! This is a way to help stand out! I’m a one man show in the web design space and the example you shared is actually super helpful in changing the way I currently think about marketing my services. Great advice Derek.
Cassandra Tondro (1 year ago)
Very good, Derek! I like how Chanel thought outside of the box and turned a perceived negative into a positive. I'm thinking about that with my brand. I use leftover house paint for my art, which is viewed negatively by some people because it's not "archival," meaning that it won't last hundreds of years. But you can also look at it from an enviromental point of view. I'm using materials that would otherwise go to waste.
Cassandra Tondro (1 year ago)
LOL! I have about 250 cans of paint to choose from here, EliaBeth. Color choice is not a problem. You'd be amazed at the fabulous colors that I find.
EliaBeth Mount (1 year ago)
Cassandra Tondro I would want to know that you still have a way to give your self tons of color choices using this method. Not sure if it’s your word choice here but I’m not getting the great picture you want me to. Make my own paint library from reclaimed house paint ?? That’s not good but a start on the idea that you have more then two random cans most people have at their house
Sarah Collier (1 year ago)
Great timing for me as I'm about to launch a new product that is already out there, but my version has solutions to many problems I see with the existing product. I never knew those things about Chanel so this was really interesting to me!
Kaley Shorter (1 year ago)
Loved this video, Derek! The movie "Coco Before Chanel" with my darling Audrey Tautou was superb as well. Now I want to read the book. My biggest takeaway is to look at something that I see as a negative and figure out how to spin it into a positive. Like for getting back into being a pro musician and getting new music followers online, I need to focus less on my age being a "negative" and more on it being an interesting positive, because I have such a cool history of experiences and wisdom that I keep building into my songs. Thank you for this reminder! :)
Michael Young (1 year ago)
I need to get that book. Lessons I get from this: • Think about doing things differently and question why we follow accepted wisdom. Can your brand challenge that wisdom and does the challenge itself raise your brand awareness? • Put yourself in other’s shoes, understand the context, and understand why they made their decisions. This is something I’ve been highly aware of lately and it is timeless since it’s a discussion ranging from Seneca to AlphaGo. • The small things often make the difference. Whether being aware of the details or the law of unintended consequences, actions have reactions and you need to try to anticipate but also then observe. • My favorite because it applies to life and business: Spin/restate/reframe events and conditions to turn defects into opportunities. My favorite VLOG so far!
Rodolfo Oliveira (1 year ago)
It's amazing how many insights we can have by observing the struggles of people who already went through whatever we want to go through. The Cardigan Effect was probably what struck a chord with me the most. In a day and age where you have trillions of gigabytes of content streaming at any moment by just giving some clicks people are searching for the "cardigans" out there. I believe every content creator should search within himself the "cardigans" he is denying the world by doing the same thing that is out there. And this is probably the hardest and most magical moment of being an entrepeneur: knowing that your "cardigan" is as valuable to a whole bunch of people as it is to you. Amazing video Derek! I love the fact that you give a lot of book recommendations and I am putting them all into my list!
Speaking Effortlessly (1 year ago)
I really like this going through the story of some individual, company, or whatever and showing what you've learned from it and what tidbits you've derived from it. It's fun and educational, so it'd be great to see more videos like this in the future.
Roy Montero (1 year ago)
0:00 - "In this video, you'll learn 4 interesting facts about how Coco Chanel started her fashion brand." — Derek Halpren https://www.youtube.com/watch?v=rfu8hDqeovA
Chad Fahlman (1 year ago)
My morning can begin. I am solo web designer and your spin is on-the-nose.

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