Sorry guys its not a true rant video if I dont look like hot garbage but I was so irritated by this that I needed to talk about it.
Christine's Post that brought light to this- https://www.temptalia.com/stila-little-white-lies-collection-for-spring-2019/
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Changed the title because Stila issued an apology, called it a “creative mistake” and showed that the original model has darker skin, not the other way around. My thoughts on everything are still the same- I still think it’s incredibly lazy on their end (the eyeshadow swatches are all still photoshopped from one image) and their apology blaming a “creative mistake” makes no sense to me
How many layers of approval did this 'creative mistake' have to go through for it to make it to finalization? Not a single person in PR, marketing, creative, etc voiced a concern that this was a bad idea? Reallllly??? They're still hoping their consumers are uninformed or dont care, imo.
+Lauren C Except... it doesn't? The whole point of giving two skin tones is not only to show how the colour looks next to your skintone, but to show how much of your original skin tone will show through the product. This isn't even makeup 101, this is elementary watercolours 101.
Test it yourself, if you like. Swatch some eyeshadow on a brown piece of cardboard and try to photoshop that into looking the same as if you'd done it on a white piece of printer paper. With some products, you might be able to get away with it, but the fact that it doesn't work with all of them is kind of the point.
+Beverley Whiteface in the form of systematic discrimination against white people does not, _however_ the act of lightening a black model's skin tone to look white and _especially_ then proceeding to put those images as the "default" (as in, the first impressions, and while showing swatches on light skin is common in beauty products, it makes no fucking sense if the model is dark skin) is a whole another whitewashing colourist mess.
So the company wanted to show just one variable in the ad. The variable is the skin tone. They did this to show the colors on different skin tones. I don't see the problem.
Then again I don't virtue signal. Congrats on getting yourself attention.
It doesn’t matter what the company does. Since it’s America, it should have the freedom to do what it wants. Sensitive people need to stop trying to control everything that hurts their feelings. This is nothing new. Companies have done the same to show lip color.
kind of off topic but the title reminded me of "harry, did you put your name in the goblet of fire?"
also it makes me sad that big brands do stuff like this. how can we believe they're genuine when they won't be real with us?
This is so far from new and shocking its unreal. Brands have been doing this for ages. One models lips, or eyes. And then they lighten and darken the skin to show the range. Its sensible for business, and honestly not something to be offended over.
I actually think its to show what the product looks like in LOW LIGHT. Like jeffrees highlight. These tones show better in darker light. They should have said that to show in low light. I dont think its to show on a seperate skin tone lol
I see this all the time with swatches. Not just the perfect swatches like you mention, but obviously digitally toned swatches so you can't trust them at all. Sephora branded stuff is all like that from what I've seen.
Wtf?? :/ It's dumb and lazy to fake the colors of the palettes.. But somewhat of a common issue among cosmetic brands, but it's an entirely different thing to literally fake the skin tones to look like a different ethnicity :( that's absolutely awful! I really hope they apologize for it..
they wanted to save money while showing other skin tones... ITS A BUSINESS. at least they provided a different skin tone to look at...that's better than not doing it. And they hired a black model in the first place... that's a good thing most companies don't do...there are a majority of white models in the industry (enough to where stila doesn't need to hire any white models) so its literally fine.
This is the first video of yours that I’ve seen before and I AM HERE FOR IT. Whitewashing dark skin model’s or just dark skin people in general will never be okay (even if the industry has been doing this for a long time. It’s still not okay). But my question is, if they had photos of both models, why did they have to get called out in order to release both of them? Why didn’t they just use them in the first place? 😭😂
They might not have intended to show how the shadows are on different skin tones but to show how the shadows look under different lighting because it’s a duo chrome shadow specifically. Like for colour contacts, companies often show how the contacts look in studio lighting, outdoor lighting, ordinary indoor lighting and or not much lighting lol
I don’t think this was racist or Stila was trying to do “black face”, I do think is incredible stupid for them to believe nobody will noticed all the bad photoshopped pics instead of using real swatches and models, I think this was purely greed, they didn’t want to spend a penny on more photo sessions or models, I think that’s the real intention.
But who's to say the model wasn't black and they photoshopped her lighter , magazines have done that before . Did you even fact check ? Do u even know who the model is ? This sounds like defamation if I was stila I would Sue you for these allegations
Wow. Not sure what is more amazing - that you got so upset over 'not getting a sticker' (you must be waaay younger than you look) or assuming someone digitally changed the dark person (how do you know that wasn't the original) enough to make you *that* upset (I mean - how does this even *affect* you?). clearly you've been lucky enough to never have real problems (loss of family members in war, loss of a home in a hurricane, loss of a family member IN that hurricane). I believe I am much too mature to subscribe to this kind of silly assed tantrum. this is only worthy of a note to the vendor to indicate you feel it's inappropriate - not drinking or tantrums. wow.
Colour swatching and skin tone correction (brightening and evening out), happens all the time. I work with a KPO here in India and this is a premedia service we provide. In the past we have done catalogue work for a well-known American lingerie brand and all the models had to be given a particular skintone! Different colour options are colour swatched, same as in the Stila ad you show and every swatch image for makeup products like palettes and lipstick as well as clothing. Everything you see online and in print is pretty much Photoshopped to the hilt and fake.
Thank you for bringing attention to this. I am not constantly in tune with what is happening in the Make Up community and I could have picked this product up before realising. So now that I have this information I won't make a mistake that I would actually regret. I don't think it's okay to support a company that does this but I would be devestated to learn about this after spending such a large amount for a product that I wouldn't enjoy with the knowledge that the people making it wants to be greedy even when it has real world consequences.
To be fair I see 6 different skin tones. All of the photos are edited the third "white photo is very warm almost orangey then the "black" skin gets slightly darker only by the tiniest bit, but it does change based on the editing. Just call them lazy, not racist, ya know
so now do we need to go into stores and get on to them because they do this with pantyhoes and hundres of poructs .I get that it doesn't come off fair but a lot of time its not even a real person its a computer image .I wounder if maybe people who dictate how a company is run should just fill out and application for the job first or not buy it . I'm a minority ,proud and i love make up ......and I do get the fight for equality but show case artist of color and companies that are more inclusive .Girl I LOVE THAT YOU CARE ...so now what are you going to do ...I truly say this with respect for you
' White Face' ? Wtf if 'white face'?? No... Don't EVEN try to make this reverse racism!! Geez. Now BLACK FACE is a REAL thing & has been used to degrade Blacks for over 100+ YEARS!! ANYONE who is TRYING to 'make this' into reverse racism is a total idiot. Go educate yourselves.
This is what is wrong with social media. You assumed they “blackface photoshopped” and went on a rant to all your followers. You just spread so much untrue information. You should be more responsible with your voice. Also, it’s makeup. Go be mad about something more important.
I wonder if the got the exact same color of the product by photoshoping the picture. I wonder what else thet Photoshop, the intensity/vibrancy of the shadow.
Making a meh liquid shadow look like it is really worth 24 usd?
That is unacceptable.
We are over paying for over priced products we better get real swatches with real non Photoshop producst.
If they are telling the truth and have lightened the deeper skin toned models skin, that is tbh quite horrific as the pressure of deeper skin tone to look lighter has always been around and brings on such thoughts of unethical practises such as skin bleaching.
STILA is owned by Estée Lauder which at this point does not surprise me which anything they do as Estée Lauder Companies are money hungry soulless robots. BUT THIS! Is not ok.
EDIT: Not owner by ELC anymore, now owned by a trust which is even worse...
I'm irritated that it's one model for two different skin tones... I find it unacceptable that they photoshoped the different color shadows in so the swatches are completely fake. My priorities are right: I'm buying shadows, not people. You shouldn't buy ppl either :P
The photoshopped product colors thing is some Ebay scammer shit. Wtfff Stila, you're a high-end makeup company, pay an MUA, photographer, and two models to actually do the damn product shoot, hell. >_> Like, the photoshop doesn't even make the product's iridescence look good, wtf.
Girl didn't a copy do something similar to this? Like they took a picture of a picture swatch and edited her skin tone i think it was a high end brand or something like that??? This is just lazy and unacceptable.
I love seeing you come on all impromptu with rant fests! Those eyeshadows are too expensive to begin with but now I definitely won’t be buying that. I don’t buy into brands that bank on all consumers being idiots. It wouldn’t only be an extra 15 minutes but even if it was an extra few HOURS it needed to be done.
Tbh, they're still lazy, but i would put out a video or something and link it in this one clarifying that it was a darker skinned model. Still lazy, still trashy, but implying that a company essentially did blackface is huge and not everybody reads comments. I feel like the whole "apologize/clarify in the same way you made the implications" needs to be followed by everybody. If you messed up in a video, make a video clarifying your mistake. Your YouTube audience may not read comments, or go to your Twitter. This goes for every Youtuber too. I see so many f up on YouTube, then apologize on Twitter or something.
OK. This is coming from a red bone black woman. I am not at all offended. Actually. All they did was show us what it will look like on all skin tones. Who cares if they did it digitally. Please stop being offended for us. I know you have good intentions, but if we ain't mad.....you shouldn't be either. And....you are probably making someone who's not angry....angry over a minor thing. People dying in war....kids hungry....that shit is important...this is nothing.
Next time you vote by mail, look at the sheet I think that it is yellow? which lists the polling places, country election office and so forth. There should be a I Voted Early in *your county here* sticker on that sheet. I grab mine, every election so that I can do the required pics and posts.
LOL Little white lies. It doesn't upset me, because it's not the first time that happens and it's not the only company that does it. So, until people call them ALL OUT in reality nothing changes for me
P.S. I'm not white.
When I see this I just think they were trying to save money. It’s a smaller collection so I can see why they want to save money and get the point across. I also agree that if brands weren’t being so elaborate they could have more money for the important things
I love Stila and I appreciate that they acknowledged they made a mistake - we can agree in the past few years many companies have defended themselves quite rudely. But I do agree with you. This was done by their Creative team thinking consumers are not informed and will buy anything because "influencers" say so. This was out of sheer laziness and from being too cheap to hire models to pose. I hope they learn from this. Great video Leesha!
Oh shit we literally have the same hair colour if yours is ombré. But mine is curly. I hope u like yours as much as I like mine bc I'm obsessed with the colour combo.
Also, this is so ridiculous. I have never heard anyone say anything like 'oh why do makeup brands have so many shades they should have less' and by definition that means that we all want to see what every single one looks like actually applied on multiple skin tones. You can't effectively photoshop how different colours apply and you shouldn't want to in the first place. It doesn't hurt your business at all to be more inclusive and they know this but wanted to see if they could get away with being sneaky.
Bitch no. Hire a black model. Hire an Indian model. Hire an indigenous model. Actually put some effort into showing you care about a massive demographic of non fair skinned people. It will only hurt you if you don't bc there are plenty of brands who actually do care and you'll be buried by them.
Not only are they just choosing to not serve a massive group of people with their shitty shade ranges which is a dumb as fuck business decision, but like yourself and me there are a ton of people who don't fuck with brands that clearly have some problem, whatever that may be, with hiring a person of colour. That mindset needs to go and I'm gonna be part of the solution not the problem.
Interesting how it's actually a dark skin model. Didn't see your whole comment before I posted mine but I did kind of think it looked like the light skin pictures looked a bit faker. It's insane laziness regardless
I just settled out of court with an event company that stole a photo of mine to promote their party and changed my skin in the photo to make me appear POC. It’s insane that we have to tell people this kind of thing is unacceptable!!!!
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Bricolajul a ajuns in Romania in urma cu aproximativ 10 ani, insa in Statele Unite si in statele occidentale acest concept este mai vechi, si isi are originile la inceputul anilor ’50. Bricolajul se refera la capacitatea oamenilor de a crea sau repara diverse obiecte fara a apela la ajutor specializat.
Primul catalog de bricolaj pentru renovarea locuintei a aparut in 1968. Acesta a nascut conceptul de bricolaj care sta la baza lanturilor de magazine din zilele noastre. De la covoare si perdele, pana la mobilier si prefabricate, bricolajul se refera la tot ce inseamna renovarea unei locuinte in aceasta acceptiune.
Pe orlo.ro gasesti toate cataloagele de bricolaj, de la cei mai importanti comercianti. Catalog Dedeman, Catalog Praktiker, Catalog Baumax, Catalog Bricostore, Catalog Ambient si altii.
In Romania retelele de magazine pentru bricolaj sau extins rapid, cel mai important comerciant din acest segment este Dedeman, care a pornit din orasul Bacau si a ajuns sa detina magazine in cele mai importante orase din tara.